11 Best Free Email Marketing Services [Build an Email List]

Are you looking for free email marketing services to build your email list?

Email marketing is one of the best ways for bloggers to engage with their readers. And it’s far more effective than social media alone for reaching your target audience.

However, investing in email marketing services can often be costly, especially for new bloggers with limited budgets.

Fortunately, there are many free email marketing tools available that can provide an excellent starting point for new bloggers who are looking to kickstart their email marketing campaigns without breaking the bank.

In this post, we’ll explore the best free email marketing services that allow you to send thousands of emails each month without spending a dime.

So, let’s get started!

What is Email Marketing?

Email marketing is a sort of digital marketing that involves sending promotional messages or newsletters to a contact list of subscribers via email.

The objective is to build customer relationships, promote products or services, increase brand recognition, and eventually drive sales.

Furthermore, it helps you to reach out to your target audience directly with personalized and relevant content. Plus, it is also cost-effective, easy to track, and gives useful data for analyzing campaign success.

What to Look For in the Best Email Marketing Services?

When evaluating the best free email marketing software, there are several key factors to consider. Here are some essential elements to look for:

  • Subscriber Limit: Check the maximum number of subscribers allowed on the free account.
  • Email Sending Limit: Consider the monthly or daily email sending limit offered by the service.
  • Deliverability Rates: Ensure the email marketing service has a good reputation for high deliverability rates. Your emails should reach the recipients’ inboxes and avoid being marked as spam.
  • Features and Functionality: Assess the available features and tools provided by the service. Look for essential features like email templates, drag-and-drop editors, automation capabilities, A/B testing, segmentation, and personalization options.
  • Analytics and Reporting: Look for basic analytics and reporting features to track key metrics like open rates, click-through rates, and unsubscribe rates.
  • Integration Capabilities: Consider whether the email marketing service integrates with other tools and platforms you use.
  • Customer Support: Check the availability of customer support, such as email support or live chat, in case you encounter any issues.

By considering these factors, you can identify the best email marketing tool that aligns with your specific needs and provides the necessary features to drive successful email marketing campaigns.

11 Free Email Marketing Services

Here are some best email marketing tools that you can start using today for free:

1. HubSpot Free Email Marketing Tool

HubSpot Free Email Marketing Tools

HubSpot is primarily known as a CRM. However, they also offer a free email marketing tool that may help bloggers and small businesses in sending promotional and exclusive content emails. This easy-to-use drag-and-drop tool includes a visual editor as well as pre-built templates to get you up and running quickly.

What makes HubSpot Email Marketing stand out is its native integration with other HubSpot marketing tools, such as the free-forever CRM. Once you register an account, you will have access to both tools. These allow you to create a centralized contacts database, organize it in lists, and monitor and track email performance.

How Many Emails/Subscribers Do You Get in Free Plan?

The free plan from HubSpot allows you to send 2,000 emails per month to 1,000,000 contacts. The free plan also features a free CRM, form builder, landing pages, and live chat.

This makes HubSpot an excellent choice if you want to create a complete lead-generation funnel without paying any money.

For more advanced features and higher send limits, paid plans start at $45 per month.

What Sets This as One of the Best Free Email Marketing Services?

  • Easy to set up and use
  • Drag and drop editor to easily create emails
  • Built-in analytics and A/B testing
  • Extra marketing tools like landing pages, form builder, and live chat
  • Available as a WordPress plugin for sending emails directly from your WordPress dashboard

Try HubSpot Free

2. Brevo (Formerly Sendinblue)

Brevo (Formerly Sendinblue)

Brevo is a free email marketing platform that started out as a transactional email platform and expanded into email marketing automation.

It offers a drag-and-drop builder to customize your email templates and create email newsletters.

Sendinblue free plan supports SMS text message sending, transactional emails, in-depth analytics, and powerful marketing automation tools, all in the same dashboard.

How Many Emails/Subscribers Do You Get in Free Plan?

The free plan allows you to have unlimited contacts, but you can only send 300 emails daily. Because of this, this platform might not be the best option if you want to send email blasts to all of your subscribers at once. However, if you have a lot of drip campaigns, it’s fairly flexible because there’s no subscriber cap.

The paid plan starts from $25 per month, which offers 20,000 email sends per month, removing the Brevo logo, reporting & analytics, etc.

What Sets This as One of the Best Free Email Marketing Software?

  • A robust drag-and-drop email editor with an email template library
  • Email and SMS personalization
  • SMS marketing
  • Customizable signup forms
  • Advanced segmentation to organize contacts and only send some emails to certain users
  • Real-time email statistics
  • Email customer support
  • Integrations with leading eCommerce platforms like Shopify and WooCommerce

Try Brevo Free

3. Mailjet

Mailjet Free Email Marketing Services

Mailjet started off as a transactional email service. Later, it grew into an email marketing tool with advanced email marketing features, APIs, and Webhooks.

The email marketing solution offers email automation and an easy email editor without needing to touch a line of code. It’s a drag-and-drop tool where you start with Mailjet email templates and use pre-built building modules.

Along with options like SMS marketing and embedded forms, you can’t go wrong with Mailjet.

How Many Emails/Subscribers Do You Get in Free Plan?

Mailjet’s free plan allows you to send 6,000 emails per month to unlimited subscribers. The daily email-sending limit is 200.

The paid plan starts from $15 per month, which offers 20,000 email sends per month, removing the daily sending limit and Mailjet logo, etc.

What Sets This as One of the Best Free Email Marketing Tools?

  • Unlimited subscribers
  • Advanced drag & drop responsive email editor
  • Email templates and personalized transactional emails
  • Simple subscription forms with GDPR compliance
  • Basic statistics
  • APIs, STMP relay, and Webhooks

Try Mailjet Free

4. Sender

Sender: Email Marketing Platform

The sender is yet another email provider that offers an excellent free plan. In fact, it has the highest monthly sending limit of all of the platforms covered here. It also offers segmentation, integrations, and stunning designs that can be customized.

With email automation tools, different styles of email editing, and a product selector, the Sender service is definitely one to keep your eye on.

How Many Emails/Subscribers Do You Get in Free Plan?

The sender-free plan allows you to send 15,000 emails per month to 2,500 subscribers.

The paid plan starts from $8.33 per month, which offers 30,000 email sends per month, SMS and MMS messaging, removing the Sender logo, etc. There are also pay-as-you-go plans.

What Sets This as One of the Best Free Email Marketing Services?

  • Google Analytics tracking
  • A SPAM checker
  • Pre-built workflows
  • Unlimited segmentation with contact profiles
  • Email automation
  • Three email editing options: drag-and-drop, HTML, and plain text
  • Multiple form types with popups, embeds, custom fields, and GDPR consent
  • Analytics that tracks audience growth, clicks, campaigns, and automation
  • Integrations with tools like Shopify, Zapier, PrestaShop, WordPress, and Advanced API
  • 24/7 chat support

Try Sender Free

5. Email Octopus

EmailOctopus Free Email Marketing Services

EmailOctopus is a powerful email marketing tool that runs on the Amazon SES infrastructure. It offers all the main features required for email marketing and automation.

The free plan includes the segmentation and personalization options you’ll need to create better email content that appeals to your target audience.

Overall, EmailOctopus is an excellent tool for sending free emails, especially for bloggers who don’t mind branding.

How Many Emails/Subscribers Do You Get in Free Plan?

EmailOctopus free plan lets you send 10,000 emails per month to 2,500 subscribers.

To upgrade, you’ll pay $8 per month for 500 subscribers and 10,000 monthly sends. That initial premium plan also opens up features like full control over your email design, unlimited landing pages & forms, forever reports, etc.

What Sets This as One of the Best Free Email Marketing Software?

  • Drag and drop email editor
  • Personalized email automation campaigns
  • Landing page builder
  • Google Analytics integration
  • Real-time campaign and automation reports
  • Advanced segmentation
  • Zapeir integration
  • Email list management

Try Email Octopus Free

6. MailerLite

MailerLite Free Email Marketing Tool

MailerLite is another unique platform on our list of free email marketing services. It’s a simple drag-and-drop editor that eliminates the hassle of creating email campaigns, even if you’re new to it.

Furthermore, what makes MailerLite an excellent free option for bloggers is the powerful text editor and built-in image editing features for creating newsletter images that match your brand.

Aside from email marketing, the free version gives you access to email automation features such as advanced segmentation, contact tagging, and its well-known email A/B testing tools.

Overall, MailerLite’s free email marketing service is simple and straightforward for bloggers who want to expand their email list and send their first email campaign, especially if they don’t mind the platform’s logo.

How Many Emails/Subscribers Do You Get in Free Plan?

MailerLite free plan lets you send 12,000 emails per month (the second highest monthly send limit on our list) to 1,000 subscribers.

The paid plan starts from $9 per month, which offers unlimited email sends per month, live chat support, heatmaps, A/B testing, etc.

What Sets This as One of the Best Free Email Marketing Services?

  • Create one fully responsive professional website using a drag-and-drop website builder
  • Create up to 10 landing pages
  • Unlimited popup and embeddable forms for collecting email addresses
  • Interest groups, segmentation, and full subscriber management
  • Build automated email workflows
  • eCommerce integrations like WooCommerce and Shopify
  • Track email campaign performance

Try MailerLite Free

7. Moosend

Moosend Email Marketing Software

Moosend might be an ideal option for bloggers with a small email list because it allows you to send limitless emails to 1,000 subscribers each month.

Furthermore, Moosend offers unique sign-up forms to help you in building your email list. You may segment your list to better target your emails.

Moosend has a drag-and-drop editor and a free template library. It comes with lots of tools to help you create your emails.

Of course, you’ll want to know how effective your email marketing has been. Moosend comes with a robust set of analytics.

How Many Emails/Subscribers Do You Get in Free Plan?

Moosend doesn’t offer a free plan like other services on this list. Instead, it offers a 30-day free trial which allows you to send limitless emails to 1,000 subscribers.

Once your trial ends, you need to upgrade to the paid plan, which costs $9 per month to send unlimited emails to 500 subscribers.

What Sets This as One of the Best Free Email Marketing Tools?

  • Drag-n-drop builder to easily create your campaigns
  • Email list segmentation
  • Pre-built automation templates
  • Real-time reporting and analytics to monitor performance
  • Countdown timers
  • Sign-up & subscription forms
  • A/B testing
  • Spam analysis & testing
  • 100+ Integrations to streamline your marketing efforts

Try Moosend Free

8. Benchmark Email

Benchmark Email: Email Marketing Services

Benchmark is a basic free email marketing platform for bloggers looking for a quick and easy solution. It is less advanced than some of the other free services on this list, but it does offer several essential features on its free plan.

It has a drag-and-drop editor, several email templates, customizable sign-up forms, and drip campaign features.

The free tool, however, does not provide A/B testing or automation.

How Many Emails/Subscribers Do You Get in Free Plan?

Benchmark’s free plan lets you send 3,500 emails per month to 500 subscribers.

The paid plan starts from $9.99 per month, which offers 3,500 email sends per month, schedule emails, remove benchmark branding, publish landing pages, etc.

What Sets This as One of the Best Free Email Marketing Software?

  • Drag-and-drop builder to create email campaigns
  • Professional email templates
  • RSS email campaigns
  • Basic sign-up form
  • Basic email segmentation
  • Multiple device preview option
  • Image gallery storage for 1GB
  • Live chat support

Try Benchmark Free

9. AWeber

AWeber Free Email Marketing Tool

AWeber has been in business for quite some time and is one of the most well-known email marketing service providers on the market. It works effortlessly with most platforms, offering you access to HTML email templates, list management, autoresponders, email tracking, and much more.

How Many Emails/Subscribers Do You Get in Free Plan?

AWeber free plan lets you send 3,000 emails per month to 500 subscribers.

The paid plans start from $14.99 per month and let you send an unlimited number of emails to one list with unlimited subscribers.

What Sets This as One of the Best Free Email Marketing Tools?

Try AWeber Free

10. GetResponse

GetResponse Email Marketing Service

GetResponse offers email marketing software that helps you to create and send high-quality professional newsletter campaigns. Their free plan contains useful tools such as a visual email editor, basic contact management, pre-designed email templates, and sign-up forms.

Where their services get a little limited is with transactional emails and segmentation. Furthermore, their free plan does not let you use any integrations.

How Many Emails/Subscribers Do You Get in Free Plan?

GetResponse free plan lets you send 2,500 emails per month to 500 subscribers. You can also try the premium features at no cost for the first 30 days.

The paid plans start from $15.58 per month and let you send an unlimited number of emails to 1,000 subscribers.

What Sets This as One of the Best Free Email Marketing Software?

  • Drag-and-drop creator to build emails
  • Pre-designed email templates
  • Website builder with 5GB bandwidth
  • Build and host one landing page
  • Use your own domain or select a free one
  • Use SEO-optimization tools to attract organic traffic
  • Signup and contact forms
  • 30-day free access to premium features

Try GetResponse Free

11. Mailchimp

Mailchimp: Marketing, Automation & Email Platform

Mailchimp is a well-known leader in email marketing tools. Their free account has basic email marketing features such as email creation and scheduling. What makes this an amazing email marketing tool is its smart suggestions feature, which gives you vital audience insight to optimize your marketing efforts.

How Many Emails/Subscribers Do You Get in Free Plan?

The free plan allows 1000 emails to be sent monthly to up to 500 subscribers. The daily send limit is 500.

The paid plan starts from $9.25 per month, which offers 5,000 email sends per month, pre-built email templates, A/B testing, etc.

What Sets This as One of the Best Free Email Marketing Services?

  • Basic reporting & analytics
  • Customizable forms and landing pages
  • 1-step automation tools
  • Integrations with over 300+ tools like Shopify, LiveChat, Canva, etc
  • Tools for Instagram and Facebook ads and posts
  • A “Creative Assistant” that lets you import fonts, colors, and images, then matches email campaigns with your brand

Try Mailchimp Free


Choosing the right email marketing service is important to build a strong online presence and engage with your audience. While there are many options available, the best free email marketing tools mentioned in this post provide an excellent combination of features, affordability, and user-friendly interfaces.

By using these services, you can create visually appealing emails, automate your campaigns, and analyze the performance of your email marketing efforts.

Remember, as your blog grows, you may consider upgrading to a paid plan for additional features and increased subscriber limits.

But for now, take advantage of these free email marketing services to elevate your blogging journey without straining your budget. Happy emailing!

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Frequently Asked Questions

Which Free Email Marketing Service Is Best?

Many email marketing services will provide free tiers with limited use. Brevo, formerly known as Sendinblue, is the best free email marketing solution since its free plan has no subscriber restriction.

Can Email Marketing Help With SEO?

Email marketing has no direct effect on SEO. It can, however, help you increase traffic to your blog, which can lead to additional shares and, in certain cases, backlinks/mentions.

Google uses shares and mentions as social signals to rank websites. In this way, email marketing might indirectly enhance your website’s SEO rankings.

Which is the Best Email Marketing Tool for WordPress?

WordPress is the most widely used website builder in the world, powering over 43% of all websites. As a result, most email marketing tools offer deep integration with WordPress. With that said, the best email marketing tools for WordPress are Brevo and HubSpot.

How Does Email Marketing Make Money?

Email marketing makes money by generating direct sales and promotions, as well as increasing overall brand awareness for client retention. Affiliate marketing, downloadable products, and membership registrations are some more methods to generate money using email marketing.

Is Mailchimp Free?

Yes, Mailchimp offers a free plan. The free plan allows you to send up to 1,000 emails per month to 500 subscribers. This free plan provides basic email marketing features, including email templates, 300+ integrations, basic reporting & analytics, etc.

Is Email Marketing Still Worth It?

Yes, email marketing is still worth it. In fact, it is one of the most effective marketing channels available. If you do it right, you can achieve great results.