7 Best WordPress Newsletter Plugins to Grow Your Email List

Looking for the best WordPress newsletter plugins?

Email marketing is one of the best ways to grow your business. It can help you inform your website visitors about news and deals by sending them regular newsletters.

Additionally, it helps in the promotion of your brand, eventually converting visitors into prospective customers and increasing your revenue as a result. However, creating email newsletters may be time-consuming.

That’s where a WordPress newsletter plugin comes in handy for optimizing your email campaign.

It can automate newsletter sending and help you segment your audience alongside other features.

So, in this post, we’ll compare some of the best WordPress newsletter plugins available for building and growing your email list.

Why Do You Need an Email Newsletter Plugin?

An email newsletter plugin is a great way to keep in touch with your website visitors and subscribers. It can help you:

  • Grow Your Email List: A well-designed newsletter can encourage visitors to join your email list. This gives you a direct way to reach them with new content, promotions, and updates.
  • Nurture Leads: You can use your newsletter to nurture leads by providing them with valuable content that is relevant to their interests. This can help you turn them into customers or clients.
  • Promote Your Products or Services: You can use your newsletter emails to promote your products or services to your subscribers. This is a great way to generate sales and increase brand awareness.
  • Drive Traffic to Your Website: Your newsletter can also be used to drive traffic to your website. When you add links to your website in your newsletter, subscribers can click on them to learn more about your products or services.

How to Choose the Best WordPress Newsletter Plugin?

When choosing a WordPress newsletter plugin, there are several factors you should consider to ensure you select the best one for your needs. Here are some important points to keep in mind:

  • Ease of use: Make sure the plugin is easy to use, even if you don’t have any experience with email marketing.
  • Features: Consider the features that are important to you. These include drag-and-drop newsletter builder, email templates, autoresponders, email segmentation, and email analytics.
  • Integrations: If you already use a third-party email marketing service, make sure the plugin integrates with that service.
  • Design and Customization: Check if the plugin provides pre-designed newsletter templates or allows you to create custom templates.
  • Deliverability: An effective newsletter plugin should have good deliverability rates. This means your emails reach the recipients’ inboxes rather than being marked as spam.
  • Compatibility: Ensure the plugin is compatible with your WordPress version and other WordPress plugins or themes you are using on your website.
  • Responsive and Mobile-Friendly: Ensure that the plugin supports responsive design. So, your newsletters will be displayed correctly on different devices.
  • Support: Make sure the plugin has good support in case you run into any problems.

With that in mind, let’s look at some best newsletter subscription WordPress plugins.

7 Best WordPress Newsletter Plugins

Below are some top newsletter plugins for WordPress that let you send an unlimited newsletter and help you increase your email subscribers.

1. Constant Contact

Constant Contact

Constant Contact is a service that allows you to create an email list and send emails. It’s the best email marketing solution for small businesses.

Due to the popularity of Constant Contact, popular WordPress contact form plugins such as WPForms provide built-in Constant Contact integration, allowing you to quickly create newsletter subscription forms.

The free version of WPForms also has Constant Contact integration.

This allows you to quickly create your email list from your WordPress site while depending on Constant Contact’s powerful email deliverability service to send emails.

Pros:

  • It has an easy-to-use interface, making it ideal for users with different levels of technical skills.
  • Offer professionally designed email templates that can be customized to match your brand’s look and feel.
  • Segment and organize your subscribers based on various criteria.
  • Send personalized messages based on subscriber actions or specific dates.
  • Integrates with WooCommerce, Shopify, and other eCommerce platforms.
  • Provides detailed reporting and analytics to check the performance of your email campaigns.

Cons:

  • Constant Contact’s email marketing tool lacks the advanced targeting features seen in marketing automation platforms such as Drip or ConvertKit.
  • Its A/B testing features are somewhat limited compared to other platforms. You can only test subject lines and not other elements of the email, such as content or layout variations.

Constant Contact Pricing:

The plugin for connecting Constant Contact with WordPress (WPForms Lite) is completely free.

However, you must use their email marketing service. Constant Contact offers a free 60-day trial. After that, their monthly pricing starts at $12/mo.

2. OptinMonster

OptinMonster

OptinMonster is a well-known WordPress marketing and lead-generating plugin. It allows you to design customized newsletter opt-in forms to grow your email list and convert more abandoned visitors into subscribers.

OptinMonster is compatible with all major email marketing platforms and popular WordPress newsletter plugins.

Check out our complete OptinMonster review.

Pros:

  • It integrates with all popular email marketing services.
  • You may use OptinMonster’s Exit-Intent® technology to generate popups that display when a visitor is about to leave your site. This means you won’t interrupt their experience on your website.
  • It’s simple to A/B test your sign-up forms to see which headlines, offers, and layouts result in the highest conversion rate.
  • OptinMonster also allows you to customize your newsletter forms depending on the user’s geolocation, past behavior on site, and other factors.

Cons:

  • OptinMonster does not offer mailing list software. You’ll need to sign up for a separate service (such as Constant Contact, Drip, or others) for this.
  • It does not offer a free trial.

OptinMonster Pricing:

OptinMonster premium plugin costs $9/mo (billed annually).

3. HubSpot

HubSpot Free Email Marketing Tools

HubSpot is an all-in-one marketing platform that lets you create email newsletters on your WordPress site.

It also provides several advanced features such as email marketing, CRM, sales tools, automated workflows, a website builder, etc.

You can easily create professional-looking newsletters with HubSpot’s email marketing feature. It comes with a drag-and-drop editor and several templates and customization options.

Pros:

  • Easy to use drag-and-drop email builder to create email newsletters quickly.
  • It offers multiple templates, layouts, call-to-action (CTA) buttons, and other options to customize your newsletters.
  • It makes it simple to set up drip campaigns, autoresponder, A/B test email subject lines, and create landing pages.
  • HubSpot works with WordPress, WooCommerce, WPForms, and other premium marketing services.
  • With HubSpot, you can schedule emails ahead of time.

Cons:

  • Advanced features such as email automation or A/B testing are only available in the premium version.
  • In the free version, you will not be able to remove the HubSpot logo.

HubSpot Pricing:

HubSpot Email Marketing is free, and you may send up to 2,000 emails every month.

However, you may upgrade to their premium plan for more advanced features, starting at $18/mo (billed annually).

4. Brevo (Formerly Sendinblue)

Brevo: WordPress Newsletter Plugin

Brevo is another email marketing plugin for WordPress that we strongly suggest. It’s simple to use and comes with a free plan and a simple WordPress plugin.

Along with email marketing, you can also use Brevo to send emails through your website.

Pros:

  • You can easily install the Brevo WordPress plugin through your WordPress dashboard. Once you’ve created it, you activate it using the API key from your Brevo account.
  • You can send up to 300 emails per day to your newsletter list with a free plan.
  • If you’re using WooCommerce, you may link Brevo SMTP and send confirmation emails to customers using the WP Mail SMTP plugin.
  • Brevo has a variety of templates to choose from. They’re all responsive, which means they’ll look great on any device.

Cons:

  • Brevo does not have the same template selection as some other email service providers.
  • It also lacks segmentation and automation options.
  • If you’ve already built a mailing list somewhere else, importing your contacts might be a bit tricky.

Brevo Pricing:

Brevo offers a free plan that you can use for up to 300 emails per day.

However, their paid plans start at $25/mo. That gives you 20,000 emails each month and no daily sending limits.

5. ConvertKit

ConvertKit: Email Marketing Platform for Bloggers

Another popular WordPress newsletter plugin on the market is ConvertKit. It’s a feature-rich email marketing platform used by bloggers, content creators, marketers, etc.

The plugin is simple to use, and it allows you to quickly create a premium newsletter for your WordPress website. It contains an email designer tool that allows you to personalize your newsletters in various ways.

Creating newsletters using ConvertKit is also a breeze. It allows sending emails based on user behavior, setting up automated funnels, etc.

Pros:

  • It’s simple to use and includes a drag-and-drop form builder for creating attractive newsletters.
  • ConvertKit lets you design landing pages and email signup forms to collect email addresses from your subscribers.
  • Ensures great email deliverability and keeps your newsletter out of spam folders.
  • ConvertKit allows you to easily set up email automation.
  • It integrates seamlessly with other marketing platforms like OptinMonster, eCommerce platforms such as WooCommerce, CRMs, etc.

Cons:

  • Limited features in free account.
  • No priority support if you sign up for the free account.

ConvertKit Pricing:

ConvertKit offers a free plan with up to 300 subscribers. However, the premium plan starts from $9/mo (billed annually).

6. SeedProd

SeedProd - Best Drag & Drop WordPress Website Builder

SeedProd is one of the best page builder plugins for WordPress. It lets you create stunning landing pages to start an email newsletter and build an email list.

There are dozens of professionally designed landing page templates to choose from to get you started, all of which are fully customizable. The plugin has a drag-and-drop page builder, making it easier to create any page, including coming soon pages, sales pages, etc.

SeedProd is compatible with various email marketing platforms, including Constant Contact, ConvertKit, Sendinblue, and others.

Pros:

  • It has a drag-and-drop landing page builder, making it easy to create pages for collecting emails.
  • It offers 150+ different pre-build landing page templates to get you started.
  • SeedProd has multiple blocks to customize your email newsletter landing page.

Cons:

  • You can’t be able to see your actual mailing list in SeedProd.
  • Limited features in the free version.

SeedProd Pricing:

SeedProd price start from $39.50 per year.

7. Newsletter Glue

Newsletter Glue WordPress Plugin

Newsletter Glue is yet another WordPress newsletter plugin on our list. It’s completely free to use and allows you to send professional newsletters directly from your WordPress dashboard.

The plugin effortlessly integrates with several email marketing platforms. However, for more email integrations, like ActiveCampaign or Sendinblue, you’ll need to subscribe to the premium plan.

Newsletter Glue is simple to use and can be set up without coding in just a few minutes. It helps save time because you don’t have to switch between platforms. Send newsletters directly from the WordPress block editor.

Pros:

  • It helps you to create and send newsletters directly from your WordPress dashboard.
  • You may create a subscriber form so that users can join your mailing list.
  • You can change the color, style, fonts, and other elements of your newsletter without editing the code.
  • With Newsletter Glue, you may build audience segments and add tags to your newsletter.

Cons:

  • Newsletter Glue does not support email automation or automated funnels.
  • The plugin lacks features such as sending personalized emails based on the customer’s journey.
  • The free version of Newsletter Glue has limited features because it is only compatible with Mailchimp. You’ll need to subscribe to a premium version to get additional email marketing tool integrations.

Newsletter Glue Pricing:

Newsletter Glue offers a free version with limited features.

There is also a Pro version with prices starting from $120/mo (billed annually) for one license.

Conclusion

When choosing WordPress newsletter plugins, you always want to use a good email marketing platform like Constant Contact, Sendinblue, Drip, and others that provide complete email delivery services.

The problem is that most of these platforms lack strong signup form functionality, which is where WordPress newsletter plugins like OptinMonster and contact form plugins like WPForms may come in handy.

These plugins allow you to connect your WordPress site to robust email marketing providers, giving you the best of both worlds.

Most professionals avoid using a newsletter plugin inside WordPress to handle their email list because they don’t want to deal with setting up an SMTP server and connecting it to an email delivery provider.

Your email list is too essential and valuable, and it’s best practice to let expert email marketing companies handle that part for your business.

We hope this post helps you learn about the best WordPress newsletter plugins for building email subscribers and sending emails.

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