23 March 2022
7 Best WordPress Newsletter Plugins to Grow Your Email List
Are you seeking the best WordPress newsletter plugins?
Starting an email list is one of the most effective ways to grow your business.
An email newsletter plugin allows your website visitors to subscribe so that they can receive email updates from you about your blog’s new sale promotions and stay updated with the latest features.
In this post, we’ll compare some of the best WordPress newsletter plugins that you can use to build and grow your email list.
Why Do You Need a Newsletter WordPress Plugin?
An email newsletter plugin lets you stay in touch with visitors to your website. Email marketing is an important and successful way to monetize your website.
An email newsletter may also be used to collect feedback and create customer trust.
Other reasons to use email marketing for your business include:
- Nurturing leads: Through an email newsletter, you may offer coupons or free trials to attract users and convert them into subscribers or customers. This method is known as lead generation. See your list of best lead generation plugins for WordPress.
- Boosting customer loyalty: Make a relationship with your subscribers by using email newsletters to reward them with promotions or solve their problems by sharing informative content.
- High return on investment (ROI): As per data, email marketing provides a $42 return on investment (ROI) for every $1 spent. With a strong call-to-action (CTA), you can convince your email subscribers to purchase your product or download your content.
However, having a WordPress newsletter plugin will significantly improve your email marketing approach and your SEO.
How to Choose the Best Newsletter Plugin?
Choosing the right newsletter plugin might be difficult, especially if you’re a beginner.
To make your search easier, these are the key features to look for when selecting the best WordPress newsletter plugin:
- Ease of Use: Whether you’re a newbie or a full-time developer, the plugin’s UI is simple to use.
- Reliable Sending Service: To boost email deliverability, ensure the plugin has an SMTP server or third-party interfaces with other SMTP plugins.
- Target-specific List Management: Segment your list and send targeted campaigns to subscribers based on their preferences.
- Flexible Customization: The plugin should have the necessary design tools to help you match the overall appearance of your brand and products.
- Automation Features: Some plugins allow you to send emails and execute other operations automatically, saving you time and increasing productivity.
- In-depth Analytics: Gaining insight into your email marketing campaigns will allow you to segment your subscribers and give more relevant content to their needs.
With that in mind, let’s look at some best plugins for building and growing your email list.
Best WordPress Newsletter Plugins
1. Constant Contact
Constant Contact is a service that allows you to create an email list and send emails. It’s the best email marketing solution for small businesses.
Due to the popularity of Constant Contact, popular WordPress contact form plugins such as WPForms provide built-in Constant Contact integration, allowing you to quickly create newsletter subscriber forms.
The free version of WPForms also has Constant Contact integration.
This allows you to quickly create your email list from your WordPress site while depending on Constant Contact’s powerful email deliverability service to send emails.
Pros:
- Constant Contact lets you easily create emails using templates. You can segment your list, set up automated emails, and more.
- If you don’t have a Constant Contact account, they offer a free trial for you to get started.
- Third-party plugins such as WPForms offer native integration for Constant Contact.
- It comes with excellent support (email, chat, and live phone support).
- Constant Contact also integrates with WooCommerce and other eCommerce platforms.
Cons:
- Constant Contact’s email marketing tool lacks the advanced targeting features seen in marketing automation platforms such as Drip or ConvertKit.
Pricing:
The plugin for connecting Constant Contact with WordPress (WPForms Lite) is completely free.
However, you must use their email marketing service. Constant Contact offers a free 60-day trial. After that, their monthly pricing starts at $9.99.
2. OptinMonster
OptinMonster is a well-known WordPress marketing and lead-generating plugin. It allows you to design customized newsletter opt-in forms to grow your email list and convert more abandoned visitors into subscribers.
OptinMonster is compatible with all major email marketing platforms and popular WordPress newsletter plugins.
Pros:
- It integrates with all popular email marketing services.
- You may use OptinMonster’s Exit-Intent® technology to generate popups that display when a visitor is about to leave your site. This means you won’t interrupt their experience on your website.
- It’s simple to A/B test your sign-up forms to see which headlines, offers, and layouts result in the highest conversion rate.
- OptinMonster also allows you to customize your newsletter forms depending on the user’s geolocation, past behavior on site, and other factors.
Cons:
- OptinMonster does not offer mailing list software. You’ll need to sign up for a separate service (such as Constant Contact, Drip, or others) for this.
- It does not offer a free trial.
Pricing:
OptinMonster premium plugin costs $9 per month when billed annually.
3. HubSpot
HubSpot is an all-in-one marketing platform that lets you create email newsletters on your WordPress site.
It also provides several advanced features such as email marketing, CRM, sales tools, automated workflows, a website builder, etc.
You can easily create professional-looking newsletters with HubSpot’s email marketing feature. It comes with a drag-and-drop editor and several templates and customization options.
Pros:
- Easy to use drag-and-drop email editor to create email newsletters quickly.
- It offers multiple templates, layouts, call-to-action (CTA) buttons, and other options to customize your newsletters.
- It makes it simple to set up drip campaigns, autoresponder, A/B test email subject lines, and create landing pages.
- HubSpot works with WordPress, WooCommerce, WPForms, and other premium marketing services.
- With HubSpot, you can schedule emails ahead of time.
Cons:
- Advanced features such as email automation or A/B testing are only available in the premium version.
- In the free version, you will not be able to remove the HubSpot logo.
Pricing:
HubSpot Email Marketing is free, and you may send up to 2,000 emails every month.
However, you may upgrade to their premium plan for more advanced features, starting at $45 per month.
4. Sendinblue
Sendinblue is another email marketing solution that we strongly suggest. It’s simple to use and comes with a free plan and a simple WordPress plugin.
Along with email marketing, you can also use Sendinblue to send emails through your website.
Pros:
- You can easily install the Sendinblue WordPress plugin through your WordPress dashboard. Once you’ve created it, you activate it using the API key from your Sendinblue account.
- You can send up to 300 emails per day to your newsletter list with a free plan.
- If you’re using WooCommerce, you may link Sendinblue’s SMTP and send confirmation emails to customers using the WP Mail SMTP plugin.
- Sendinblue has a variety of templates to choose from. They’re all responsive, which means they’ll look great on any device.
Cons:
- Sendinblue does not have the same template selection as some other email service providers.
- It also lacks segmentation and automation options.
- If you’ve already built a mailing list somewhere else, importing your contacts might be a bit tricky.
Pricing:
Sendinblue offers a free plan that you can use for up to 300 emails per day.
However, their paid plans start at $25 per month. That gives you 20,000 emails each month and no daily sending limits.
5. ConvertKit
Another popular WordPress newsletter plugin on the market is ConvertKit. It’s a feature-rich email marketing platform used by bloggers, content creators, marketers, etc.
The plugin is simple to use, and it allows you to quickly create a premium newsletter for your WordPress website. It contains an email designer tool that allows you to personalize your newsletters in various ways.
Creating newsletters using ConvertKit is also a breeze. It allows sending emails based on user behavior, setting up automated funnels, etc.
Pros:
- It’s simple to use and includes a drag-and-drop form builder for creating attractive newsletters.
- ConvertKit lets you design landing pages and email signup forms to collect email addresses from your subscribers.
- Ensures great email deliverability and keeps your newsletter out of spam folders.
- ConvertKit allows you to easily set up email automation.
- It integrates seamlessly with other marketing platforms like OptinMonster, eCommerce platforms such as WooCommerce, CRMs, etc.
Cons:
- Limited features in free account.
- No priority support if you sign up for the free account.
Pricing:
ConvertKit offers a free plan with up to 300 subscribers. However, the premium plan starts from $9 per month (billed annually).
6. SeedProd
SeedProd is one of the best page builder plugins for WordPress. It lets you create stunning landing pages to start an email newsletter and build an email list.
There are dozens of professionally designed landing page templates to choose from to get you started, all of which are fully customizable. The plugin has a drag and drop page builder, making it easier to create any page, including coming soon pages, sales pages, etc.
SeedProd is compatible with various email marketing platforms, including Constant Contact, ConvertKit, Sendinblue, and others.
Pros:
- It has a drag-and-drop landing page builder, making it easy to create pages for collecting emails.
- It offers 150+ different pre-build landing page templates to get you started.
- SeedProd has multiple blocks to customize your email newsletter landing page.
Cons:
- You can’t be able to see your actual mail list in SeedProd.
- Limited features in the free version.
Pricing:
SeedProd price start from $39.50 per year.
7. Newsletter Glue
Newsletter Glue is yet another WordPress newsletter plugin on our list. It’s completely free to use and allows you to send professional newsletters directly from your WordPress dashboard.
The plugin effortlessly integrates with several email marketing platforms. However, for more email integrations, like ActiveCampaign or Sendinblue, you’ll need to subscribe to the premium plan.
Newsletter Glue is simple to use and can be set up without coding in just a few minutes. It helps save time because you don’t have to switch between platforms. Send newsletters directly from the WordPress block editor.
Pros:
- It helps you to create and send newsletters directly from your WordPress dashboard.
- You may create a subscriber form so that users can join your mailing list.
- You can change the color, style, fonts, and other elements of your newsletter without editing the code.
- With Newsletter Glue, you may build audience segments and add tags to your newsletter.
Cons:
- Newsletter Glue does not support email automation or automated funnels.
- The plugin lacks features such as sending personalized emails based on the customer’s journey.
- The free version of Newsletter Glue has limited features because it is only compatible with Mailchimp. You’ll need to subscribe to a premium version to get additional email marketing tool integrations.
Pricing:
Newsletter Glue offers a free version with limited features.
There is also a Pro version with prices starting from $99 per year for one license.
Conclusion
When choosing WordPress newsletter plugins, you always want to use a good email marketing platform like Constant Contact, Sendinblue, Drip, and others that provide complete email delivery services.
The problem is that most of these platforms lack strong signup form functionality, which is where WordPress newsletter plugins like OptinMonster and contact form plugins like WPForms may come in handy.
These plugins allow you to connect your WordPress site to robust email marketing providers, giving you the best of both worlds.
Most professionals avoid using a newsletter plugin inside WordPress to handle their email list because they don’t want to deal with setting up an SMTP server and connecting it to an email delivery provider.
Your email list is too essential and valuable, and it’s best practice to let the expert email marketing companies handle that part for your business.
We hope this post helps you learn about the best WordPress newsletter plugins for creating and building your email list. If you like this post, you might be also want to read:
