13 Best WordPress Popup Plugins in 2024 [Free & Paid]

Looking for the best WordPress popup plugins to grow your email list, boost conversions, and increase sales?

Popups are a great way to capture leads and convert visitors into customers. But with so many different WordPress popup plugins available, it can be tough to know which one is right for you.

In this article, we’ll compare the best WordPress popup plugins (free & paid) that you can use for your site.

What Is a WordPress Popup Plugin?

A WordPress popup plugin is a software that allows you to create and display popup windows on your WordPress sites. These popups can appear in various formats, such as light boxes, slide-ins, floating bars, etc. Plus, they are typically triggered by specific user actions or time-based events.

What Features Should You Look for in the WordPress Popup Plugin?

Website popups are quite popular, and when done correctly, they may capture a user’s attention and encourage them to take action.

Before we go through each plugin in-depth, let’s take a brief look at what makes a good popup plugin.

However, popups can be annoying and turn visitors away if done wrong. As a result, it’s critical to select a popup plugin that has all of the features and tools you’ll need to generate high-converting popups that show at the right time and place.

Here’s what to look for when choosing a popup plugin in WordPress:

  • Easy setup and use, so you won’t have to spend hours creating popups.
  • Readymade templates and a visual builder to customize designs.
  • Integration with email marketing services.
  • Multiple campaign types like popups, floating bars, and slide-ins.
  • Analytics to track performance and optimize results.
  • Targeting options to display popups at the best time.
  • A good customer support team to solve any technical issues.

How Do You Use Popup Plugins in WordPress?

To use popup plugins in WordPress, you simply need to install and activate the plugin. For help, check out how to install a WordPress plugin.

Every popup plugin in this post is easy to set up and has enough documentation to make the process effortless. As a result, you can get up and running much faster.

With that said, let’s look at our top selections for the best WordPress popup plugins on the market.

5 Free WordPress Popup Plugins

If you are working with popups for the first time, we suggest starting with a free popup plugin. Once you’ve figured out how it works, you may upgrade or switch to a premium plugin.

Despite being free, the plugins listed below have all the necessary features for creating attractive popup campaigns. Here is our selection of the best free WordPress popup plugins.

1. Sumo

Sumo Free WordPress Popup Plugin

Sumo is a WordPress email marketing and popup plugin that is both easy and flexible. This freemium tool has a lot of features for collecting email addresses from visitors and creating email marketing campaigns.

The opt-in email forms provide design options that allow you to create personalized marketing campaigns.

Sumo can also help you enhance your reach and conversions by providing social media sharing and visitor-targeting options.

It supports an unlimited number of subscribers and allows you to send up to 10,000 welcome emails and newsletters every month.

Aside from sending cart abandonment emails, Sumo offers a discount code generator and analytics tools to help you track your marketing campaigns and increase conversions.

Sumo comes in both free and paid versions. Consider the latter for $49 per month if you want the A/B testing feature and remove the Sumo logo from your forms.


  • Ease-of-use.
  • Unlimited subscriber allowance.
  • Social media sharing option.
  • Built-in analytics and discount code generator.


  • Enforced Sumo branding on the free version.
  • It offers a limited customize option. For advanced customization, you’ll need to use CSS.

2. TrustPulse

TrustPulse WordPress Popup Plugin

TrustPulse is an all-in-one marketing solution created by the same team that created OptinMonster.

This WordPress popup plugin allows you to work on boosting your conversion and sales rates from the comfort of your WordPress dashboard.

TrustPulse’s real-time event tracking function allows you to highlight every action clients took on your website to create a feeling of urgency.

When used with the FOMO notification system, your WordPress website will easily attract conversions.

TrustPulse is a highly effective popup plugin because of its smart targeting. By customizing the advanced targeting rules and timing controls, all popups shown on your site aim to generate optimal results.

Using actionable analytics, you can track the conversion rate of each web page.

The free version of the plugin integrates with WooCommerce and is compatible with membership plugins like MemberPress.

Consider upgrading to a premium plan, which costs $5 to $39/mo (billed annually), to get access to additional smart-targeting features and priority support.


  • Real-time activity tracker.
  • Abundant popup design options.
  • Multiple FOMO campaigns.
  • Smart targeting to show social proof to the right users.
  • Integration with best website builders and tools like Zapier.


  • Enforced TrustPulse branding on the free version.
  • Limited monthly sessions.

3. Icegram

Icegram Best WordPress Popup Plugin

One of the most popular WordPress popup plugins is Icegram. With an easy setup and a variety of functions, this WordPress plugin helps grow traffic, subscribers, and conversion rate without coding.

Icegram supports four types of popups: lightbox popups, header and footer action bars, toast notifications, and slide-in messengers.

You may choose to display the popups on specified pages, categories, or posts.

Icegram, in addition to offering multiple popup themes, also supports custom HTML, CSS, and JavaScript for advanced customization.

Icegram’s unique headline generator comes in handy if you have little to no experience with copywriting.

Icegram is a WordPress plugin that is available for free. By upgrading to the premium version, you will access more opt-in types and features such as A/B testing, geo-targeting, and advanced targeting.


  • Mobile-friendly designs.
  • Integrates with top email marketing platforms.
  • Unlimited popup and lead acquisition campaigns.
  • 50+ high-converting popups and action bars.
  • Advanced customization option for power users.
  • Use shortcodes to display campaigns easily.
  • Smart retargeting options to improve user experience.


  • There’s only basic targeting, such as time-based targeting.
  • Old-fashioned templates.

4. Popup Maker

Popup Maker WordPress Plugin

Another free WordPress popup plugin is Popup Maker. It offers a variety of optin popup types and campaigns, including lightbox popups, slide-in popups, sticky popups, notification popups, and more.

You may also change the design and location of your optin popup.

The plugin also integrates with major form builder services such as WPForms and Ninja Forms.

Popup Maker integrates with email marketing providers like HubSpot and Constant Contact to help you develop your email list. Multiple triggering options and cookie creation events may help target individual visitors for maximum conversions.

The free version of Popup Maker includes all of these features. The premium plans, costing between $87-$247/year, include premium extensions, popup analytics, and WooCommerce integration.


  • Free to use.
  • Even the free version has a lot of tools for you to use.
  • Multiple triggering options.
  • Built-in popup builder.
  • Integrate your popups with contact form plugins like WPForms or Ninja Forms.
  • Set up conditional targeting for your popup like any other powerful popup maker.
  • Smart retargeting options to improve user experience.


  • Popup analytics are available only on premium plans.
  • The exit-intent feature is available in the premium plan.
  • You’ll have to purchase an add-on to access helpful features like advanced targeting conditions.

5. Popup Builder

Popup Builder WordPress Plugin

Popup Builder is yet another free WordPress popup builder plugin. It has around 200,000 active installations.

The plugin enables you to easily build and manage attractive promotion modal popups on your WordPress site. You can show offers, discounts, and other kinds of promotional content and increase your conversion rate.

The plugin allows you to select a popup display location and a theme from a variety of options. With this free plugin, you may activate popups based on page scrolling, clicks, mouse hovers, etc.

If you like to use its advanced features, you must purchase the premium version.


  • Super easy and simple to use.
  • Various popup types for all occasions.
  • Fully integrated and compatible with essential WordPress plugins such as WooCommerce, Contact Form 7, etc.
  • Time-based segmentation.


  • Advance targeting comes with the premium plan.
  • The exit-intent feature is available in the premium plan.
  • Popup analytics are available only on premium plans.

6 Best Paid WordPress Popup Plugins

Now that you’ve read about the top free WordPress popup plugins, let’s move on to the paid options.

In terms of functionality, premium popup plugins for WordPress typically provide more features and better support than free plugins, making them a good long-term investment.

1. OptinMonster

OptinMonster - Best WordPress Lead Generation Plugin

OptinMonster is, without a doubt, one of the best WordPress popup plugin and a lead generation plugin. It’s a SaaS (software as a service) platform that works with WordPress, WooCommerce, Shopify, and other website platforms. It also integrates with all of the most prominent email marketing platforms.

Its most notable feature is its Exit-Intent technology, which allows you to show a targeted campaign at the right time when your visitors are about to leave. This way, you may convert visitors into subscribers.

Using OptinMonster, you can quickly create visually stunning popups and use them to collect emails, promote your product sales, and more.

OptinMonster is not only limited to WordPress but is also supported by other content management systems (CMS) out there.

It also provides advanced targeting options such as geo-location targeting, device-based targeting, page-level targeting, etc., to help you create targeted popup campaigns.

For more details, see our OptinMonster Review.


  • Dozens of ready-made beautiful popup templates.
  • Drag-and-drop popup builder to easily create popups with your own images, fonts, and style.
  • Exit-intent popups which are shown when a user is about to leave your site.
  • Monster-links popups which trigger a popup by clicking on a link.
  • Special spin to win discount wheel popup to boost sales or conversion.
  • OptinMonster is a SaaS, so you can use one account on multiple websites.
  • Integrates with all top email marketing services, contact form plugins, eCommerce platforms, etc.
  • You can track the success of your popups by creating goals in Google Analytics.
  • It has a high speed and performance, so it won’t cause your site to slow down.


  • Free plan with limited function.
  • Forced OptinMonster branding on the Basic and Plus plans.


OptinMonster starts from $9/mo (billed annually) for the Basic plan.

2. Elementor Pro

Elementor Pro WordPress Page Builder plugin

Elementor Pro is a popular drag-and-drop page builder plugin for WordPress. You may use it to create beautiful landing pages for your website.

The plugin now offers a powerful popup builder tool as well. If you already have Elementor Pro installed on your site, you may get popups without spending further money.

Elementor allows you to create a range of popups, such as email subscriptions, login forms, promotions and sale banners, welcome mats, and more.

You can also use fly-in, full-screen, help bar, bottom bar, slide-in, and other effects.

There are over 100 attractive popup templates available to help you easily create popups.


  • Get access to 100+ beautiful responsive templates.
  • Advanced targeting with multiple conditions and triggers.
  • Lots of customization options.
  • Connect with the leading email marketing services.
  • Create unlimited popups.


  • No A/B testing features.
  • No popup analytics features.
  • Because there is no time parameter, you must manually start and stop your popups.


Elementor Pro starts from $59 per year.

3. Bloom

Bloom Paid WordPress Popup Plugin

Bloom is a WordPress popup plugin created by Elegant Themes. It’s part of the Elegant themes bundle, which also includes the Divi page builder, the Extra theme, and Monarch.

Bloom is a simple popup builder that allows you to create attractive popup forms straight from your WordPress dashboard.

It comes with more than 100 pre-built themes and six campaign types to help you build customized popups.

Bloom integrates with popular email providers, allowing you to link your email account to your lead generation popups.

Furthermore, the popup designs are mobile-friendly, so they’ll look amazing on any device.


  • Easy to use with a simple drag-and-drop popup maker.
  • Built-in templates so you don’t have to build a popup from scratch.
  • Split testing to find the most effective popups.
  • Responsive designs that look good on all devices.
  • Detailed reports on Bloom accounts, lists, optins, conversion rates, and data.
  • Pick from 6 different display types like optin popups, optin fly-ins, and others.


  • It comes as a part of a bundle and can’t be purchased separately.
  • Bloom only offers basic targeting options.
  • Using Bloom email optin on WordPress sites could slow them down and impact performance and user experience.


Bloom was included in the Elegant Themes package, starting at $89 per year or $249 for a lifetime subscription.

4. Thrive Leads

Thrive Leads: The Ultimate List Building Plugin for WordPress

Another popular popup builder plugin for WordPress is Thrive Leads. It offers attractive popup templates as well as an easy-to-use popup builder.

It, like OptinMonster, supports advanced opt-in types such as 2-Step Yes / No opt-ins, content locking, screen filler overlay, sticky ribbon, and more. However, it offers limited targeting and trigger options.

It also comes with actionable reports that show you how well your optin forms are working overtime and where your most valuable traffic is coming from.


  • A simple drag-and-drop editor.
  • Integrate seamlessly with email providers and marketing services.
  • Built-in advanced analytics and A/B split testing.
  • Easily be compatible with all popular email marketing services.
  • Mobile-friendly popups for small devices.


  • This plugin has a learning curve. This means you can find it difficult in the beginning to get used to the dashboard.
  • Thrive Leads is a huge plugin that could negatively impact your site’s performance, so it might not be the best popup maker for WordPress if speed is important to you.
  • Not translation-ready.


Thrive Leads start from $67 per year for a single site license.

5. Convert Pro

Convert Pro - The Best Lead Generation Tool for WordPress

Convert Pro is a strong WordPress email optin and lead generation plugin. It can help you boost conversions and increase your subscriber list.

The plugin has a drag-and-drop builder that makes it simple to design popups and other lead-generation forms. Then you may add targeting rules to display the form at the right time when visitors are most likely to convert.

The best part is that each form is optimized for speed and is mobile-friendly.


  • Easy drag-and-drop builder to create and customize the popups.
  • Professionally designed templates.
  • Built-in analytics with a real-time graphical overview.
  • Integration with contact form plugins.
  • Detailed A/B testing module.
  • Exit Intent Technology.


  • Limited templates for Convert Mat CTA.
  • There are limited targeting rules.


Convert Pro starts from $87 per year. There’s a lifetime bundle that starts at $387.

6. HubSpot

HubSpot WordPress Plugin

HubSpot offers a free WordPress plugin that makes adding basic popups to your website a breeze.

HubSpot’s popup builder provides a simple UI and many pre-built templates to choose from. You can create different types of popups, such as drop-down banners, slide-in boxes, and more.

You may also change the look of your popups, when they appear, and who sees them.

Furthermore, when someone fills out your popup form, their information is automatically added to the CRM. This makes it simple to manage your contacts, separate them into lists, and trace every interaction they’ve had with your website.


  • Easy popup builder, no coding required.
  • Choose from many different pre-built form templates.
  • Mobile-optimized popups that look great on any device.
  • Analytics to see how your popups are performing.
  • Includes other free tools like email marketing, live chat, CRM, etc.


  • Compared to other popup plugins, HubSpot has fewer features and design options.
  • The free plan also includes HubSpot branding on your forms and popups. You will need to subscribe to a paid plan to get rid of it.


The HubSpot WordPress plugin is completely free and contains features like popups, forms, live chat, email marketing, CRM, etc. Paid plans start at $45 per month.

7. Ninja Popups

Ninja Popups Ninja Popups is another great popup plugin for WordPress sites. It offers various integrations with popular plugins and a large number of responsive popup themes.

Ninja Popups is an excellent solution for WordPress webmasters who want to maximize the effectiveness of their popup campaigns.

Additionally, Ninja Popups has a simple drag-and-drop builder and a library of free opt-in panels. All popup designs are designed for search engines, graphics workloads, and fast loading times.

Furthermore, the page-level targeting makes building customized popups for each page or post on the site easier.

Membership sites can use this popup plugin to lock unique content and encourage subscriptions. It’s also WooCommerce and WPML compatible, making it ideal for accommodating online stores and expanding your site’s reach.


  • Social media integrations.
  • Unlimited pop-up allowance.
  • Easy Popup Configuration.
  • Full API integration with mailing services.
  • Translation-ready.


  • No after-post opt-in forms.
  • Hard for beginners to use because of the constant overlapping with attachments.


A regular Ninja Popups license costs $24 (with six months of support).

8. ConvertPlus


Finally, if you want to target your popups to specific users, ConvertPlus can be the best option for you.

Using this plugin, you may customize the popup display based on the frequency of visits, referral domains, and new versus returning users.


  • Excellent usability.
  • Built-in analytics with a real-time graphical overview.
  • Integration with contact form plugins.


  • Google Analytics integration is only available on Convert Pro.


A regular license for ConvertPlus costs $23 (with lifetime updates and six months of support).

Final Thought: Which is the Best WordPress Popup Plugin?

If we consider the pros and cons of each plugin described above, we can conclude that OptinMonster is the best of them all!

It is, without a doubt, the best popup plugin in WordPress since you get a lot of great features for a low price. In terms of efficiency and flexibility, it’s unrivaled. You’ll thank yourself for investing in a premium WordPress popup plugin because your email list is a vital part of your online business.

However, if you’re on a tight budget but still want to use popups, try freemium (free) options like Sumo, Icegram, etc. They all have pros and cons, and it is up to you to decide which one best suits your needs.

We hope this article helps you choose the best WordPress popup plugin for your website.

For more, check out these other helpful resources:

Lastly, follow us on Facebook and Twitter to stay updated on the latest WordPress and blogging-related articles.