OptinMonster Review: Is It The Best Lead Generation Tool?

Struggling to convert website visitors into leads? Check out OptinMonster, a popular lead generation tool best for your needs.

With features like customizable pop-ups, exit-intent technology, and advanced targeting, OptinMonster promises to help website owners supercharge their conversions.

But does it live up to the hype?

In this detailed OptinMonster review, we’ll look at its features, support, and pricing to help you decide whether it’s the right email capture plugin for you.

What is OptinMonster?

OptinMonster is a popular WordPress popup and a lead generation plugin that is used and trusted by over 1 million smart marketers.

Companies such as McAfee, Capterra, American Express, Pinterest, etc, use OptinMonster to create high-converting popups and email signup forms.

This popular lead capture plugin can even detect when a user is about to leave your website.

It will then use one of its unique Exit Intent® technology to show a popup at that exact moment. For example, you might display a gamified spin-the-wheel popup or offer a free download to encourage visitors to stay on your WordPress website.

Furthermore to help you create successful campaigns fast, OptinMonster comes with over 700 professionally designed templates.

After selecting a template, you can customize it using OptinMonster’s user-friendly drag-and-drop builder.

However, if you don’t want to invest in a premium lead generation plugin straight away, then you can download Popup Builder by OptinMonster from the official WordPress repository.

This free plugin allows you to build three campaigns with a total of 500 campaign impressions. However, if you want to build more campaigns or use OptinMonster’s advanced functionality, you’ll need to upgrade to the premium plugin.

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OptinMonster Review: Is It the Best Lead Generation Tool for You?

Generating leads is a game-changer for any online business, and with the right lead generation plugin, acquiring a lead is much easier.

In this OptinMonster review, we’ll look at whether it’s the right lead generation tool for your WordPress blog or website.

1. Easy to Install and Set Up

If you know how to install and set up a WordPress plugin, you should have no trouble getting OptinMonster up and running and launching your first campaign.

To get started, install and activate the OptinMonster WordPress plugin, which connects your WordPress site to the OptinMonster software. For more, check our step-by-step guide to installing a WordPress plugin.

Once that’s done, just follow the onscreen steps to connect WordPress and your OptinMonster account.

After that, OptinMonster will walk you through the setup procedure. Once that’s completed, you’ll be able to create a number of high-converting campaigns.

2. Create Different Types of Campaigns

With OptinMonster, you may design many types of campaigns for your website. From simple WordPress popups to advanced fullscreen or slide-in forms, you can create the campaign that will generate the most leads.

You can create the following campaign types on the OptinMonster dashboard:

Lightbox Popups: Similar to lightbox galleries, lightbox popups appear when visitors click a link, button, or image, making them perfect for targeting engaged users. For example, you can use these types of popups to ask visitors to open a popup in order to claim a coupon code.

Floating Bar: A floating bar sticks to the top or bottom of the page as visitors scroll, grabbing attention without disrupting the main content. It’s great for promoting email signups, announcing sales, sharing discount codes, or highlighting time-sensitive events!

Fullscreen Welcome Mat: A full-screen overlay grabs users’ attention instantly, making it perfect for showcasing something valuable. Use it to boost lead generation, like offering visitors an exclusive, limited-edition lead magnet.

Inline Forms: Inline forms seamlessly integrate into your content, grabbing the attention of engaged readers as they scroll. You can pair them with OptinMonster’s content-locking feature to place valuable content behind a WordPress paywall, motivating users to take action to unlock it.

Slide-in Campaigns: These campaigns show at the bottom-right corner of the screen when the visitor scrolls. When it comes to conversions, time is crucial. You can combine OptinMonster’s slide-in campaigns with its Scroll Trigger to precisely decide when the slide-in shows onscreen.

Gamified Campaigns: OptinMonster’s spin-to-win optins allow visitors to play a game in exchange for discounts, special offers, downloads, or other benefits. You may also provide incentives like free delivery on your online marketplace. This way, you can boost engagement and gather leads in an entertaining and attention-grabbing manner.

3. 700+ Professionally-Designed Templates

OptinMonster offers over 700 professionally designed templates that cover all campaign types. These templates are sorted by industry, device, objective, and feature to help you choose the perfect design.

Even better, all of OptinMonster’s templates are mobile-friendly. This means they will look excellent on any device, including desktop computers, smartphones, and tablets.

Additionally, if you want to start from scratch, OptinMonster also offers a blank canvas template to create a fully unique design.

This helps you create a popup that exactly matches your website branding and WordPress theme.

4. Ready-to-Use Campaign Playbooks

Like templates, OptinMonster also offers Playbooks. These are ready-to-go campaigns based on popular brands.

Each Playbook shows the original campaign and its conversion rate at a glance!

This allows you to easily select the perfect Playbook and replicate some of the world’s most successful campaigns.

Playbooks, like templates, are an excellent place to start when creating your campaigns.

Simply choose a playbook over a template and then change it with OptinMonster’s drag-and-drop editor.

To make things even easier, each Playbook provides Notes outlining the steps required to finish the setup process.

5. Drag and Drop Campaign Builder

OptinMonster’s drag-and-drop campaign builder allows you to customize the design of any template you select.

On the right side, OptinMonster displays a live preview of your campaign. All of the settings for customizing the popup are located on the left side.

Blocks are an essential component of OptinMonster, allowing you to design all types of high-converting and engaging popups.

You can add your own blocks to the popup by dragging them in and then adjusting them using the left-hand menu.

Based on the block, you can change the fonts, colors, images, content, and other properties.

Even more, you can save your most frequently-used blocks so they’re always within easy reach.

6. Detailed Display Rules

Since not all visitors are the same, showing the same campaign to them all makes no sense. To get the highest conversion rate, you must show the right campaign to the right individual at the right time.

This is where OptinMonster’s display rules come in.

With these rules, you can manage where and when your campaigns appear, as well as who sees them. This allows you to show different popups based on the customer’s journey, which has been shown to increase conversion rates.

You can also customize the campaigns for various audiences. For example, you might build a single campaign with different layouts for mobile devices and desktops.

OptinMonster can also show different campaigns when a visitor scrolls a given distance or clicks on a specific button.

Beyond that, you can also use geolocation targeting to show various campaigns to the user based on their location. For example, you might create a Thanksgiving “Free Shipping on All Orders” popup for the US while scheduling a Holi “Flat 20% Off on Everything” popup in India.

7. Exit Intent Technology

Did you know that more than 70% of users who leave your website never return?

This OptinMonster review would not be complete without addressing their exit-Intent technology. This unique feature allows you to turn abandoned visitors into customers and subscribers.

Exit intent tracks and monitors the visitor’s movement across your website.

If OptinMonster detects a user is ready to leave without converting, it displays a tailored message to persuade them to stay.

Using exit intent as a campaign display rule will help boost conversions, recover abandoned carts, and get more email subscribers.

8. Inactivity Sensor

Just because a visitor has opened your website doesn’t always mean that they are engaged in your content. They may even keep your website open in a background tab and forget about it.

OptinMonster’s InactivitySensor can detect inactive visitors and then re-engage them with a popup. It works on all devices, including smartphones, tablets, and desktops, allowing you to recover your losses.

9. Customize Campaign Targeting with HTML Elements

The HTML Elements feature in OptinMonster allows you to show a popup when a certain HTML element appears on the screen. For example, imagine you have an e-learning site.

When a user completes a course module, OptinMonster can recognize the course ID and display a popup recommending related advanced courses or certifications they might find valuable.

This allows you to create dynamic popups that act in real time to the actions that visitors do on your website.

10. Referral Detection Targeting

OptinMonster can track where visitors come from, such as a link in your email newsletter or a third-party website. Having said that, you may design personalized marketing campaigns based on how the user came to your website. For example, you might display a separate popup for visitors who arrived via Facebook vs those who arrived via Twitter.

This is also great if you often run promotions with other websites or partners. With OptinMonster, you can divide your campaigns by source and display a new popup that matches that person’s specific audience.

11. Countdown Timers

The fear of missing out (FOMO) could encourage visitors to take action right away.

OptinMonster allows you to add a countdown timer to your popups, letting visitors know how long they have to act. This can encourage customers to buy a particular product or complete some other action before the time runs out.

OptinMonster may even create an evergreen timer that starts a unique countdown for each visitor.

The timer starts when the user visits your website, making it good for providing limited-time discounts and special offers to first-time visitors.

12. Onsite Retargeting

It’s pointless to show the same popup to a visitor who has already acted on one.

OptinMonster’s onsite retargeting feature allows you to show fresh promotions and offers to repeat visitors based on their prior activities. This can lead to more conversions and closer relationships with your visitors over time.

Suppose a visitor has already signed up for your newsletter. Instead of showing the same subscription popup, you could display a personalized offer, such as recommending a blog series or suggesting products based on their interests.

This allows you to gradually build trust with the visitor, leading to higher-value conversions.

13. Filter Out Bad Leads with TruLead®

Are you concerned about getting low-quality leads, such as spambots, fake or temporary emails, and unqualified submissions?

OptinMonster’s TruLead feature ensures that all leads collected are legitimate and authentic. This AI-powered lead filtering prevents spam submissions.

Furthermore, TruLead helps you in your return on investment (ROI) and keeps your email provider cost under control because you will not be charged for unqualified leads in your contact list.

TruLeads allows you to filter leads by IP addresses, temporary email addresses, free email addresses, email characters or patterns, and role-based emails such as help@ or support@.

14. Detailed Analytics and Split Testing

Knowing how well your campaigns are performing is crucial once you’ve created them and set up the display rule.

OptinMonster keeps track of the conversion rate, total number of visits, clicks, views, and other metrics. This helps you to understand what’s working and what isn’t, allowing you to improve future OptinMonster campaigns and achieve even greater success.

Even more, you can perform A/B split testing with the click of a button.

This allows you to test various content, headlines, layouts, styles, and other elements without needing to use a separate split testing tool.

15. Seamless Integration

OptinMonster integrates seamlessly with all of the most popular marketing tools, platforms, and email marketing solutions.

To start, it integrates with AWeber, Brevo, GetResponse, MailChimp, and more.

Besides that, OptinMonster also works with CRM tools like ActiveCampaign, HubSpot, Zapier, and more.

Apart from WordPress, OptinMonster supports other websites and eCommerce platforms such as Shopify, Squarespace, Weebly, and more.

16. Community Support

Before we get into the pricing detail in our OptinMonster review, let’s take a look at some of its support options.

If you want to solve problems on your own, OptinMonster provides extensive online documentation.

It also has a blog with step-by-step tutorials for anything from using the plugin’s unique features to general tips.

If you purchase a premium license, you will also have access to professional support.

You can get help in real time by using live chat or by filling out a simple form.

OptinMonster Review: Pricing and Plans

OptinMonster offers flexible pricing plans that are suitable for all types of businesses and individuals.

It offers four different pricing options, with the Basic plan starting at $9 per month. If you want to unlock more features, we recommend upgrading to one of the higher plans.

When you subscribe to an OptinMonster plan, you also get a 14-day money-back guarantee. That is enough time to test the plugin and see whether it meets your needs.

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OptinMonster Review: User Ratings

Let’s look at user ratings from popular review sites.

On G2, OptinMonster got 4.3 out of 5-star ratings from more than 90+ reviews.

On Trustpilot, OptinMonster got 4.2 out of 5-star ratings from more than 180+ reviews.

Also, see what customers are saying about OptinMonster in their testimonials:

OptinMonster Review: Is It Worth It?

To wrap up this in-depth OptinMonster review, we highly recommend OptinMonster to anyone who is looking to build their email list and wants to get more conversions. It’s a must-have WordPress plugin whether you have a blog site, eCommerce site, membership site, or any other type of business.

OptinMonster, with its powerful features and easy-to-use drag-and-drop builder, allows you to create any type of campaign within minutes without editing code.

So what are you waiting for? Start using OptinMonster now, with a 14-day money-back guarantee.

Get Started with OptinMonster Today!

For more, check out these other helpful resources:

• 7 Best Lead Generation Plugins for WordPress (Free & Paid)
• Best WordPress Popup Plugins to Increase Conversion Rates
• WP Rocket Review: Is It Really Worth Paying?

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