7 Best Lead Generation Plugins for WordPress (Free & Paid)

Are you seeking the best lead generation plugins for WordPress? It seems like you’ve landed on the right page.

Using the proper lead generation tools can help you get more customers and sales faster, so you can grow your business.

However, with the availability of so many WordPress lead generation plugins, it can be pretty overwhelming to choose the right one. Hence, we’ve picked the list of the best lead generation plugins for your WordPress site.

Let’s get started.

Why Use a WordPress Lead Generation Plugins?

When a visitor isn’t ready to convert into a client, you might need to take a few extra steps to bring them there. You may convert these leads into subscribers, members, and potential customers straight immediately if you capture them in time.

Most email marketing platforms enable you to add signup forms on your WordPress site, but visitors may overlook them. Instead, you’ll need powerful tools that allow you to capture the user’s attention quickly.

When you use a WordPress lead generation plugin, you’ll benefit from:

  • It draws the attention of your visitors and turns them into potential customers.
  • You can collect the users’ information (email address) and use it for email marketing.
  • It improves users’ engagement on your site.
  • It helps you identify your potential customers.
  • You can create the persona of your target audience.

Most of these plugins have come at a reasonable price, and some are even free. If you pick a decent WordPress lead capture plugin, it’s worth it because they drive results.

Let’s take a look at some of the top lead generation plugins to grow your list exponentially.

Best Lead Generation Plugins for WordPress

1. OptinMonster

OptinMonster Best Lead Generation Plugin

OptinMonster is the #1 lead generation and popup plugin that you can use on your WordPress site.

It allows you to develop high-converting popups and email signup forms, which can help you convert people who have left your website into subscribers and customers.

It offers several essential features, such as Exit Intent ® technology. This allows you to display your popup at the exact time when someone is going to leave your site.

You may use it in conjunction with their page targeting function to display personalized popup messages on each page of your site, which is proven to increase conversions.

Unique popups, such as spin the wheel popups and Yes/No optins, are available with OptinMonster. These can help you increase your conversion rate even further.

There are lots of different professionally designed templates included in the app. This makes it quick and straightforward to easily create your lead capture forms using the drag and drop builder.

For more details, see our OptinMonster Review.

Key Features:

  • Create high-converting campaigns using templates and simple button clicks.
  • Add campaign target rules and triggers to make your campaigns more effective.
  • Use exit-intent technologies to reclaim abandoned visitors.
  • Visitors who have interacted with your site previously will be retargeted.
  • View campaign views, conversion rate, and more with built-in statistics.
  • Connect to Google Analytics for more profound insights.
  • Spam prevention built-in, as well as a premium lead verification tool.
  • Track and manage subscribers in one place with options to edit, follow up, and add notes.


You can download the OptinMonster lite version from the WordPress.org repository. However, the premium version starts from $9 a month for one site. For advanced features like Exit Intent technology and Yes/No forms, you need the Pro plan for $29 a month.

2. WPForms

Best Lead Generation Form Builder: WPForms

WPForms is the best drag and drop contact form plugin. It’s the best lead forms plugin since it lets you easily connect all your favorite marketing services to your WordPress forms.

For example, WPForms’ free version interfaces with Constant Contact, allowing you to construct newsletter signup forms to expand your email list quickly.

With its 100+ templates and powerful drag-and-drop form builder, you can quickly create a stunning form without touching a single line of code. The form may be placed anywhere on your site, including pages, articles, footers, and sidebars.

All of your lead-generating forms will be fully responsive. As a result, they’ll look amazing on phones, tablets, and computers. Furthermore, the forms come with built-in spam protection, so you won’t have to worry about spam or false submissions.

Key Features:

  • It integrates with all leading email marketing platforms, including Mailchimp, Constant Contact, and Campaign Monitor.
  • Create lead-generating forms directly from your WordPress dashboard. There’s no need to sign in to your email marketing platform.
  • Make it simple for visitors to subscribe by including a signup checkbox on your contact forms.
  • Form mode and conversational forms help to reduce form abandonment.
  • It can capture partial form entries.
  • Add registration forms to blog posts, pages, sidebars, and footers with a single click.


You can download the WPForms lite version from the WordPress.org repository. However, the premium version starts from $39.50 a year for one site up to $299.50 for unlimited sites.

3. SeedProd

SeedProd Best Landing Page Builder

SeedProd is the most popular WordPress landing page builder, making it one of the best lead generation tools.

That’s because landing pages significantly impact the number of leads you get and how qualified they are on your list.

Anyone can design professional, high-converting landing pages in minutes with SeedProd. This is because the plugin includes many templates that will save you time, money, and trouble.

They also include a drag-and-drop builder and an inline text editor to ensure that your landing page says, looks, and works exactly how you want it to.

You may also use additional marketing tools, like as OptinMonster or WPForms, to create a more robust marketing stack.

From there, you may connect your landing page to your email service provider (ESP) to deliver leads to the correct list of people.

As a result, SeedProd is the best landing page builder on the market, as well as one of your most potent lead-generating tools.

Key Features:

  • Create landing pages with the help of templates.
  • Make a signup form for a webinar.
  • Place contact forms on your landing pages.
  • Send leads to email marketing services directly.
  • Use countdown timers to increase FOMO.
  • Make your pages for coming soon and maintenance mode.
  • Display or hide pages based on roles or IP addresses.
  • Create landing pages for several domains using a single WordPress installation.


You can download the SeedProd lite version from the WordPress.org repository. However, the premium version starts from $39.50 a year for one site up to $239.60 for unlimited sites.

4. LiveChat


LiveChat is the best live chat platform for WordPress websites. It’s simple to set up and integrate with a variety of different marketing services.

By integrating live chat support to your WordPress website, you can improve your customer relationships and turn more visitors into customers.

This plugin adds a chat button to your website’s bottom right corner. Visitors may use this to communicate with your team in real time by clicking on it.

Furthermore, LiveChat does not require your support staff members to be logged in to WordPress to use it. They can instead use the LiveChat app on their PC or smartphone.

If a visitor contacts your team outside of regular business hours, LiveChat will open a support ticket for them.

LiveChat is quick and straightforward to use for both visitors and support staff. It allows you to convert leads into clients quickly by instantly answering pre-sales inquiries.

Key Features:

  • Chat tools like a sneak peek, tags, file-sharing, archives, and notifications.
  • Get chat ratings and reviews.
  • Easily add a chat button to the site.
  • Chat tickets, transfer, and routing rules.
  • Reports and analytics.
  • It creates secure connections with encryption and credit card masking.
  • It provides 200+ integrations with marketing tools and services.


You can download the LiveChat lite version from the WordPress.org repository. However, the premium version starts from $16 a month.

5. RafflePress


Contests and giveaways are a fun method to increase your lead generation and grow your email marketing list. Contests not only generate a lot of traffic, but they also boost FOMO (fear of missing out).

RafflePress is the best WordPress giveaway plugin. It allows you to create custom contests that encourage users to suggest a friend and drive viral sharing.

Beautiful contest page templates are included with RafflePress, which you can edit with your images and branding. The drag-and-drop builder allows you to add your text, buttons, and other elements rapidly.

You can effortlessly connect the giveaway to your email marketing service and reward customers who join up with contest entries. It’s a fantastic lead plugin since it takes care of everything.

Even if you’re a new business just getting started, running a contest using RafflePress is an easy way to build your social following and generate more leads. It’s one of our preferred lead generation plugins because of this.

Key Features:

  • A drag-and-drop builder with several ready-made templates.
  • Responsive mobile-friendly contest designs.
  • Fraud protection.
  • Social media integrations.
  • It has a dedicated giveaway landing page.
  • Increase sales by retargeting users after they’ve joined your offer.


You can download the RafflePress lite version from the WordPress.org repository. However, the premium version starts from $39.20 a year for one site up to $359.20 for lifetime access.

6. PushEngage

PushEngage WordPress Lead Generation Plugin

A lead may come to your site before they’re ready to buy. However, with browser push notifications, you may entice those leads back to your website, giving you another chance to convert them.

PushEngage is an excellent WordPress lead-generating plugin that makes running popup campaigns on your website a breeze.

With ease, you can set up push notifications for various actions on your site, such as posting a new blog post. When the subscriber receives the notification, they may immediately click to view the update.

It’s a terrific strategy to get your leads back to your website so you can convert them several times. And as you gain a better understanding of the power of browser push notifications, you’ll discover plenty of new ways to use PushEngage to generate more leads.

Key Features:

  • Triggered, scheduled, and drip notifications.
  • Cart abandonment reminders.
  • Custom branding and domain.
  • Target the right subscribers with dynamic segmentation.
  • A/B testing and analytics.
  • Offline notifications.


PushEngage basic plan is free, which gives you 30 campaigns per month for 500 subscribers. However, The premium version starts from $9 a month for one site with 100k subscribers.

7. HubSpot WordPress Plugin


The HubSpot WordPress Plugin is a powerful lead-generating tool that will aid in the improvement of your inbound marketing strategy and the expansion of your email list.

The plugin includes various lead-generation tools, such as live chats and chatbots, forms, popups, and email marketing.

You may use live chat and chatbots to automate the lead collecting process and give proactive support to new website visitors while you sleep or do other things.

You can also quickly create forms like quizzes, registration forms, lead magnet forms, and popups to enhance your email optin rate. It’s also simple to customize the forms to reflect your brand and obtain the precise information you want.

You may also nurture and engage new subscribers with HubSpot’s email marketing automation. You may send auto-responses and customize emails using CRM data.

Key Features:

  • Create popups and forms with a drag and drop builder.
  • Sync form submissions and track activity in the free HubSpot CRM.
  • Add chatbots and live chat software to your website pages.
  • It provides real-time analytics on your marketing performance.
  • Send newsletters and email marketing campaigns.


You can download the HubSpot WordPress Plugin lite version from the WordPress.org repository. However, the premium version starts from $45 a month.

Bonus Lead Generation Plugins

The fact is, there is a tonne of lead generation tools available. We’ve listed out the ones we think are the best lead generation platforms.

Here are some more lead generation plugins worth mentioning:

  • Elementor: Popup builder from the Elementor team to target customers and increase conversions.
  • Bloom: a lead generation and email opt-in plugin for websites using Elegant Themes.
  • ThriveLeads: You can use thrive leads to expand your email list with opt-in forms, A/B testing, and advanced targeting.

That ends our list of lead generation plugins for your WordPress site. You can use any software tool for lead scoring and lead nurturing.

Choosing the right tools for creating leads is critical, whether you are a startup or have been in business for a long time. So, next, we’ll give our top picks from this list.

Picking the Best WordPress Lead Generation Plugin?

To have a robust lead-generating strategy on your site, we believe you’ll need many plugins.

With that stated, WPForms is the best lead generation tool. You may design any type of lead capture form with their drag and drop form builder.

If you’re searching for a live chat solution to boost lead generation and customer service, LiveChat is an excellent choice.

If you want to improve your overall conversion rate on your website, then nothing in the market beats the powerful features that OptinMonster has to offer.

SeedProd is a must-have plugin to improve your existing website and product pages to create more leads and sales.

Attracting leads is simply the first step in any lead-generating plan. You have to ensure that there’s a proper sales process to close the deal.

We hope this post helped you in your search for the best WordPress lead generation plugin for your website. Once you’ve found the right lead generation tools, you’ll find the following resources useful: