OptinMonster Review: Is It The Best Lead Generation Tool?

Are you looking for a complete OptinMonster review?

OptinMonster is the top lead generation tool, helping you increase page views, conversions, and sales across your website.

Whatever kind of online business you run, maintaining the right leads is critical if you want to grow.

In this post, we’ll review OptinMonster and see what makes it the best lead-generation tool.

What is OptinMonster?

OptinMonster is the top WordPress lead generation plugin that over 1 million professionals trust. Companies such as McAfee, American Express, Pinterest, and Tripadvisor use OptinMonster to increase conversions and generate leads.

It was founded in 2013 by Syed Balkhi and Thomas Griffin. The purpose of developing OptinMonster was to create a powerful enterprise-level solution to help businesses grow their customer base and revenue.

Why Do You Need A Lead Generation Tool?

A lead generation tool will help you in achieving two major goals:

• Convert website visitors into leads and subscribers.
• Convert one-time visitors into returning visitors and customers.

Email marketing campaigns are the most effective strategy to nurture leads and encourage users to return to your website. You can use email marketing services to form loyal relationships with readers while advertising your blog posts or products for sale.

But first, you must collect your visitors’ email addresses.

That’s where an email optin tool like OptinMonster comes in handy.

OptinMonster allows you to create visually appealing email popups that will help you convert visitors into email subscribers.

Contrary to popular belief, popups capture your audience’s attention better than simple signup forms. Signup forms blend into the page and take longer to fill out.

On the other hand, a popup is eye-catching and only requires your visitors to fill in their email addresses to sign up.

Now that you know why you need a lead generation tool, let’s go through how you can use OptinMonster.

5 Ways to Use OptinMonster for Your Website

Here, we’ll go over the various ways OptinMonster can help your business.

Let’s look at a few examples.

1. Grow Your Email List

If you’ve just started a blog and are having trouble growing your email list, it’s most likely because you’re not using the right tool to engage your readers.

OptinMonster allows you to create stunning email popups that will help you quickly grow your email list!

With OptinMonster, you can show a popup at the right time to capture visitors’ attention and encourage them to convert. You can create a popup when users are about to leave your site, after some scrolling, when users visit a specific page, etc.

It also allows you to target the right people so that you only show the popup to those who are most interested.

For example, you might design a lead magnet like an ebook and show it to visitors via an email popup while they’re reading a related blog post on your site.

Further, you can also target visitors based on their location, behavior, etc.

2. Increase Your Pageviews

OptinMonster has one awesome feature called Yes/No Forms. These forms can help you increase your pageviews by ten folds!

With the Yes/No Forms feature, you can redirect users to a different page of your blog.

Pageviews have a direct impact on the SEO of your blog. Google has said that readers who spend more time on your blog will rank higher.

And a well-crafted Yes/No Form can help you encourage readers to read more of your other blog posts.

Check out these to optimize your blog posts for SEO.

3. Boost Your Affiliate Income

You can also use OptinMonster to increase your affiliate income.

Top digital marketers used OptinMonster’s Exit-Intent popups to redirect visitors to affiliate offers related to their reading content. This resulted in a 30% increase in affiliate revenue!

This strategy will drive more traffic to your affiliate links, increasing your affiliate income.

Check out these Best affiliate marketing WordPress plugins.

4. Prevent Site Abandonment

OptinMonster offers an awesome feature called Exit-Intent popups. These popups appear just when a visitor is about to leave your website.

This is a great method to keep visitors on your website by offering them an appealing offer.

With Exit-Intent popups, you can track when a visitor is ready to leave your website and display a customized message at the right time.

Many visitors will visit your website once and never return. However, using OptinMonster’s Exit-Intent popups, you can convert abandoning visitors into subscribers rather than losing them forever.

5. Reduce Cart Abandonment

Shopping cart abandonment is most probably the challenging problem that eCommerce businesses face.

Exit-intent technology from OptinMonster displays a targeted campaign to abandon visitors and encourages them to convert before leaving.

Here are a few campaign types to abandoning your visitors:

• An invitation to talk with a support agent.
• A special discount offer to encourage buyers to shop.
• An offer to join your email list and download your lead magnet.

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OptinMonster Pros and Cons

Here, we’ll go through the advantages and disadvantages of this lead generation tool.

Let’s get started.

OptinMonster Pros

1. Create Different Types of OptinMonster Campaigns – OptinMonster Review

You may use OptinMonster to create different types of campaigns for your website. You can quickly set up a campaign from simple WordPress popups to complicated slide-in forms.

Using the toolkit, you may create lightbox popups to deliver customized messages to your audience at the right time. You can also use them to provide content upgrades to your visitors. It has been proven to increase email leads and conversions.

Aside from that, OptinMonster allows you to create full-screen welcome mats that remove all distractions and grab a visitor’s full attention.

It’s great for offering discounts, showing a product or service, highlighting your best content, etc.

You can also make spin-to-win optins for WordPress and WooCommerce. It allows users to play a game to earn discounts, free delivery, unlock special deals, and more while increasing engagement.

Other types of campaigns include a floating bar that displays essential information to your visitors, an inline optin that appears within the text, sidebar forms, countdown timers to create urgency, and more.

2. Easy-to-Use Drag and Drop Popup Builder

While OptinMonster provides many marketing campaign options, it also assures that they’re very simple to create.

To customize your popups, the plugin offers a drag-and-drop campaign builder. For example, you can add videos, images, text, buttons, countdown timers, and more.

It also allows you to save blocks. This way, you may create standard blocks and save them for later use in any campaign.

Aside from that, you can select from over 100 different templates. This makes OptinMonster user-friendly for beginners. You can simply select a template and start immediately with the drag-and-drop builder.

OptinMonster also offers detailed guides and documentation to help you out if you get stuck. Additionally, it has a live chat feature so you can fix any problems right away.

3. Set Up Advanced Display Rules

Another benefit of using OptinMonster is that you can use different display rules to show your popups to the right people at the right time.

Display rules allow you to control where, when, and to whom your campaign appears on your website. This allows you to show individuals specific messages based on their customer journey.

For example, you can display popups when someone spends a certain amount of time on your page or website. You can also display campaigns on a specific day, time, or month. You can also customize your campaigns to different audiences.

It even allows you to set up geolocation targeting in WordPress. You can show campaigns to people in specified locations or who visit a specific website.

Aside from that, there are triggers for eCommerce websites. Your customers will see campaigns based on the total cost of items in a visitor’s cart, the number of items in the cart, etc.

4. Convert Abandoned Visitors into Leads with Exit Intent – OptinMonster Review

Did you know that more than 70% of visitors who leave your website never return?

OptinMonster’s Exit-Intent technology is one of its most powerful features. It allows you to turn abandoned visitors into customers and subscribers.

Exit Intent is a behavioral tool that tracks and monitors visitors’ movements on your website.

If it detects a visitor leaving your site without completing a purchase or joining your email list, it will display a targeted message to help convert visitors.

Using exit intent as a display rule for your campaign, you can increase email subscribers, recover abandoned carts, and increase conversions.

5. Filter Bad Leads with TruLeads Feature

Are you concerned about getting bad leads such as spambots or temporary email addresses?

OptinMonster’s TruLead function assures all your leads are genuine and authentic. It is an artificial intelligence-powered lead filtering algorithm that prevents spam submissions.

It also improves your ROI and saves money with your email service provider because you won’t be charged for unqualified leads in your contacts list. By doing this, you’ll have a list of individuals who are consistently interested in your products and services.

With TruLeads, you may filter leads based on particular IP addresses, temporary email addresses, or role-based emails like help@ or support@.

6. Split Test Campaigns and See Detailed Analytics

It is crucial to know how your campaigns function after you’ve created them and set up the display rules.

OptinMonster provides statistics on your WordPress lead generation efforts, allowing you to see what’s working and what’s not. Within the plugin, you can check the conversion rate, total number of visitors, total conversions, and the number of split tests for each campaign.

Similarly, you can split test or A/B test your campaigns to see which variant works better. Most A/B test tools can be difficult to use, especially for beginners.

However, OptinMonster has a split test feature in the app. Simply click the Split Test option for any campaign.

Next, use the drag-and-drop builder to change the content, headline, button text, campaign triggers, etc. This will help you choose which format to use to get more conversions.

7. Seamless Integration With Other Applications – OptinMonster Review

Another advantage that OptinMonster has is that it interacts effortlessly with popular marketing tools and platforms.

You may, for example, integrate it with popular email marketing services like Mailchimp, AWeber, HubSpot, GetResponse, and others.

Aside from that, OptinMonster integrates with customer relationship management (CRM) platforms such as ActiveCampaign, HubSpot, DotDigital, Zapier, and others.

In addition to WordPress and WooCommerce, it supports other websites and eCommerce platforms. It works with Shopify, Squarespace, Bigcommerce, and other platforms.

OptinMonster Cons

1. No Free Plans

The only disadvantage of OptinMonster is that there is no free plan.

So, if you’re looking for a free lead generation tool, OptinMonster isn’t the best option.

However, when you compare its features to those of other lead generation tools, such as Thrive Leads, you’ll see that it remains the most powerful and affordable tool on the market.

OptinMonster Pricing

OptinMonster Basic plan costs $49.60/year for a single site license that includes all of the basic tools.

Their Plus plan costs $99.60/year and includes everything in the Basic plan and advanced features like A/B Testing, Yes/No Forms, inactivity sensor, and so on.

Their most popular Pro plan costs $199.60/year and includes everything in the Plus plan and pro features like Smart Tags, Mobile-Specific Campaigns, MonsterLinks™, Lead Sharing, and so on.

The Growth plan supports five sites, contains everything in the Pro plan, and allows you to add custom branding to make the app look like your own. For $299.60/year, you also get access to activity logging and client login details.

As a paid solution, OptinMonster offers premium support via a ticket-based system.

The response time for tickets is really quick. They have their own in-house support team made up of professionals that are well-versed in the product and their customers’ conversion needs.

There is also extensive documentation available for those who want to do things on their own. This covers tutorials, how-to guides, and videos.

OptinMonster Review: User Ratings

Let’s look at user ratings from popular review sites.

On G2, OptinMonster got 4.3 out of 5-star ratings from more than 90+ reviews.

On Trustpilot, OptinMonster got 4.2 out of 5-star ratings from more than 180+ reviews.

Also, see what customers are saying about OptinMonster in their testimonials:

OptinMonster Review: Final Thought

We highly suggest OptinMonster to anyone looking to increase conversions and grow their email list. It’s a must-have WordPress plugin for anyone who runs a blog, an eCommerce site, a membership site, or any other type of business.

With its powerful features and simple drag-and-drop builder, OptinMonster allows you to create all types of campaigns in minutes and without writing code.

Ready to grow your leads?

Get Started with OptinMonster Today!

For more, check out these other helpful resources:

• 7 Best Lead Generation Plugins for WordPress (Free & Paid)
• Best WordPress Popup Plugins to Increase Conversion Rates
• WP Rocket Review: Is It Really Worth Paying?

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