23 March 2022
7 Best WordPress Newsletter Plugins to Grow Your Email List
If you want to improve your website traffic, try WordPress newsletter plugins.
Newsletters are an excellent way to keep your visitors engaged with regular updates from your website or blog. When your website visitors get your emails, they become prospective readers, resulting in increased website traffic and conversion rates.
However, with many options available, choosing the best one is difficult for many users.
This is where this article comes in helpful. It provides a list of the best WordPress newsletter plugins, along with their pros and cons, allowing you to make an informed buying decision.
Let’s dive in!
Why Should You Send Email Newsletters?
Here are some compelling reasons why you should send email newsletters:
- Building a Loyal Community: Newsletters allow you to create a loyal community around your content. Consistently delivering valuable information helps establish trust and keep your audience engaged over the long term.
- Driving Traffic to Your Website: Newsletters, which include links to your latest blog articles, products, or special deals, could be an effective strategy for driving steady traffic back to your website.
- High ROI for Marketing Efforts: Email marketing has a high Return on Investment (ROI) compared to other marketing channels. For every dollar spent, email marketing can generate a significant return, making it a cost-effective way to grow your business.
- Boost Content Promotion: Newsletters provide an ideal channel to promote new blog content, updates, product launches, and special offers.
- Personalized Content Delivery: You can segment your email list to send personalized content to different subscriber groups, enhancing the reader experience.
- Lead Nurturing and Conversion: Regular newsletters help nurture leads by providing consistent value, moving them along the sales funnel, and ultimately converting them into customers.
What Features You Should Look For in a Newsletter WordPress Plugins?
Here are some key features you should look for in a newsletter plugin for WordPress:
- Ease of use: Make sure the plugin is easy to use, even if you don’t have any experience with email marketing.
- Features: Consider the features that are important to you. These include drag-and-drop newsletter builder, email templates, autoresponders, email segmentation, and email analytics.
- Integrations: If you already use a third-party email marketing service, make sure the plugin integrates with that service.
- Design and Customization: Check if the plugin provides pre-designed newsletter templates or allows you to create custom templates.
- Deliverability: An effective newsletter plugin should have good deliverability rates. This means your emails reach the recipients’ inboxes rather than being marked as spam.
- Compatibility: Ensure the plugin is compatible with your WordPress version and other WordPress plugins or themes you are using on your website.
- Responsive and Mobile-Friendly: Ensure that the plugin supports responsive design. So, your newsletters will be displayed correctly on different devices.
- Support: Make sure the plugin has good support in case you run into any problems.
With that in mind, let’s look at some of the best newsletter subscription WordPress plugins.
7 Best WordPress Newsletter Plugins
Below are some top newsletter plugins for WordPress that let you send an unlimited newsletter and help you increase your email subscribers.
1. Constant Contact
Constant Contact is a service that allows you to create an email list and send emails. It’s the best email marketing solution for small businesses.
Due to the popularity of Constant Contact, popular WordPress contact form plugins such as WPForms provide built-in Constant Contact integration, allowing you to quickly create newsletter subscription forms.
The free version of WPForms also has Constant Contact integration.
This allows you to quickly create your email list from your WordPress site while depending on Constant Contact’s powerful email deliverability service to send emails.
Pros:
- It has an easy-to-use interface, making it ideal for users with different levels of technical skills.
- Offer professionally designed email templates that can be customized to match your brand’s look and feel.
- Segment and organize your subscribers based on various criteria.
- Send personalized messages based on subscriber actions or specific dates.
- Integrates with WooCommerce, Shopify, and other eCommerce platforms.
- Provides detailed reporting and analytics to check the performance of your email campaigns.
Cons:
- Constant Contact’s email marketing tool lacks the advanced targeting features seen in marketing automation platforms such as Drip or ConvertKit.
- Its A/B testing features are somewhat limited compared to other platforms. You can only test subject lines and not other elements of the email, such as content or layout variations.
Pricing:
Constant Contact offers a free trial that allows you to send 100 emails (no credit card required). After that, their pricing starts at $12/month.
2. OptinMonster
OptinMonster is a well-known WordPress marketing and lead-generating plugin. It allows you to design customized newsletter opt-in forms to grow your email list and convert more abandoned visitors into subscribers.
OptinMonster is compatible with all major email marketing platforms and popular WordPress newsletter plugins.
Check out our complete OptinMonster review.
Pros:
- It integrates with all popular email marketing services.
- You may use OptinMonster’s Exit-Intent® technology to generate popups that display when a visitor is about to leave your site. This means you won’t interrupt their experience on your website.
- It’s simple to A/B test your sign-up forms to see which headlines, offers, and layouts result in the highest conversion rate.
- OptinMonster also allows you to customize your newsletter forms depending on the user’s geolocation, past behavior on site, and other factors.
Cons:
- OptinMonster does not offer mailing list software. You’ll need to sign up for a separate service (such as Constant Contact, Drip, or others) for this.
- It does not offer a free trial.
Pricing:
OptinMonster premium plugin costs $9/mo (billed annually).
3. HubSpot
HubSpot is an all-in-one marketing platform that lets you create email newsletters on your WordPress site.
It also provides several advanced features such as email marketing, CRM, sales tools, automated workflows, a website builder, etc.
You can easily create professional-looking newsletters with HubSpot’s email marketing feature. It comes with a drag-and-drop editor and several templates and customization options.
Pros:
- Easy to use drag-and-drop email builder to create email newsletters quickly.
- It offers multiple templates, layouts, call-to-action (CTA) buttons, and other options to customize your newsletters.
- It makes it simple to set up drip campaigns, autoresponder, A/B test email subject lines, and create landing pages.
- HubSpot works with WordPress, WooCommerce, WPForms, and other premium marketing services.
- With HubSpot, you can schedule emails ahead of time.
Cons:
- Advanced features such as email automation or A/B testing are only available in the premium version.
- In the free version, you will not be able to remove the HubSpot logo.
Pricing:
HubSpot offers a free plan which allows you to send up to 2,000 emails every month. Their premium plan starts at $15/mo (billed annually).
4. Brevo (Formerly Sendinblue)
Brevo (previously Sendinblue) is a popular WordPress newsletter plugin that allows you to create custom newsletters.
With their advanced automation features, you can easily design newsletters using Brevo’s mobile-friendly editor. Through the drag-and-drop builder, you can craft custom emails — or select a pre-made one from their library.
Brevo also offers an email subscription designer. You can use their form builder to design unique subscription forms that can be simply integrated into your pages, sidebars, and posts.
Along with email marketing, you can also use Brevo to send emails through your website.
Pros:
- You can easily install the Brevo WordPress plugin through your WordPress dashboard. Once you’ve created it, you activate it using the API key from your Brevo account.
- You can send up to 300 emails per day to your newsletter list with a free plan.
- If you’re using WooCommerce, you may link Brevo SMTP and send confirmation emails to customers using the WP Mail SMTP plugin.
- Brevo has a variety of templates to choose from. They’re all responsive, which means they’ll look great on any device.
Cons:
- Brevo does not have the same template selection as some other email service providers.
- It also lacks segmentation and automation options.
- If you’ve already built a mailing list somewhere else, importing your contacts might be a bit tricky.
Pricing:
Brevo offers a free plan that you can use for up to 300 emails per day. After that, their paid plans start at $9/mo.
5. Kit
Another popular WordPress newsletter plugin on the market is Kit. It’s a feature-rich email marketing platform used by bloggers, content creators, marketers, etc.
The plugin is simple to use, and it allows you to quickly create a premium newsletter for your WordPress website. It contains an email designer tool that allows you to personalize your newsletters in various ways.
Creating newsletters using Kit is also a breeze. It allows sending emails based on user behavior, setting up automated funnels, etc.
Pros:
- It’s simple to use and includes a drag-and-drop form builder for creating attractive newsletters.
- Kit lets you design landing pages and email signup forms to collect email addresses from your subscribers.
- Ensures great email deliverability and keeps your newsletter out of spam folders.
- Kit allows you to easily set up email automation.
- It integrates seamlessly with other marketing platforms like OptinMonster and eCommerce platforms such as WooCommerce, CRMs, etc.
Cons:
- Limited features in free account.
- No priority support if you sign up for the free account.
Pricing:
Kit offers a free plan with up to 10,000 subscribers. However, the premium plan starts from $25/mo (billed annually).
6. SeedProd
SeedProd is one of the best page builder plugins for WordPress. It lets you create stunning landing pages to start an email newsletter and build an email list.
There are dozens of professionally designed landing page templates to choose from to get you started, all of which are fully customizable. The plugin has a drag-and-drop page builder, making it easier to create any page, including coming soon pages, sales pages, etc.
SeedProd is compatible with various email marketing platforms, including Constant Contact, ConvertKit, Sendinblue, and others.
Pros:
- It has a drag-and-drop landing page builder, making it easy to create pages for collecting emails.
- It offers 150+ different pre-build landing page templates to get you started.
- SeedProd has multiple blocks to customize your email newsletter landing page.
Cons:
- You can’t be able to see your actual mailing list in SeedProd.
- Limited features in the free version.
Pricing:
SeedProd price start from $39.50 per year.
7. Newsletter Glue
Newsletter Glue is yet another WordPress newsletter plugin on our list. It’s completely free to use and allows you to send professional newsletters directly from your WordPress dashboard.
The plugin effortlessly integrates with several email marketing platforms. However, for more email integrations, like ActiveCampaign or Sendinblue, you’ll need to subscribe to the premium plan.
Newsletter Glue is simple to use and can be set up without coding in just a few minutes. It helps save time because you don’t have to switch between platforms. Send newsletters directly from the WordPress block editor.
Pros:
- It helps you to create and send newsletters directly from your WordPress dashboard.
- You may create a subscriber form so that users can join your mailing list.
- You can change the color, style, fonts, and other elements of your newsletter without editing the code.
- With Newsletter Glue, you may build audience segments and add tags to your newsletter.
Cons:
- Newsletter Glue does not support email automation or automated funnels.
- The plugin lacks features such as sending personalized emails based on the customer’s journey.
- The free version of Newsletter Glue has limited features because it is only compatible with Mailchimp. You’ll need to subscribe to a premium version to get additional email marketing tool integrations.
Pricing:
Newsletter Glue offers a free version with limited features. The Pro version starts from $79/mo (billed annually).
Conclusion
When choosing WordPress newsletter plugins, you always want to use a good email marketing platform like Constant Contact, Sendinblue, Drip, and others that provide complete email delivery services.
The problem is that most of these platforms lack strong signup form functionality, which is where WordPress newsletter plugins like OptinMonster and contact form plugins like WPForms may come in handy.
These plugins allow you to connect your WordPress site to robust email marketing providers, giving you the best of both worlds.
Most professionals avoid using a newsletter plugin inside WordPress to handle their email list because they don’t want to deal with setting up an SMTP server and connecting it to an email delivery provider.
Your email list is too essential and valuable, and it’s best practice to let expert email marketing companies handle that part for your business.
We hope this post helps you learn about the best WordPress newsletter plugins for building email subscribers and sending emails.
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