The Ultimate List of 22 Best Free SEO Tools for Bloggers

While free SEO tools offer limited functionality, you can still use them to do SEO. You only need the right ones to cover your use cases.

Here’s our roundup of the 22 best free SEO tools. All of these tools offer free plans and options, along with premium plans if your business grows and needs more robust tools in the future.

22 Best Free SEO Tools

Here are some of the best free tools for SEO:

1. Google Analytics 4

Google Analytics 4 is the #1 best free SEO tool available. It is currently used by over 14.2 million websites.

Google Analytics Data

It gives plenty of handy data about your websites, such as:

Real-Time Data Tracking: Track user activity as it happens on your site.
Audience Insights: Understand the demographics, interests, and behavior of your visitors.
Traffic Source Analysis: Track where your visitors are coming from (organic, paid, referral, social).
Conversion Tracking: Measure the effectiveness of your marketing campaigns.
Goal Tracking: Set and track specific goals like form submissions or product purchases.
eCommerce Reporting: Track online sales and revenue generated from your website.

With this detailed information from Google Analytics, you can tweak your content strategy and figure out what works and what doesn’t.

Must Read: How to Add Google Analytics to a WordPress Site.

2. Google Search Console

Google Search Console (earlier known as Google Webmaster Tools) is one of the best free Google SEO tools. It helps you to monitor and maintain your site’s visibility in Google search results.

The tool provides various features such as:

Performance Reports: This shows how your website performs in Google search results. These include the number of clicks, impressions, and average position.
Index Coverage Report: This report helps you understand how many pages of your website are indexed by Google and if there are any indexing issues.
Sitemap Submission: You can submit your sitemap to Google Search Console, which helps Google crawl and index your site more efficiently.
Security Issues: It alerts you if Google detects any security issues on your site, such as malware or hacked content.
Mobile Usability: This feature shows you how your site performs on mobile devices and if any mobile-specific issues need to be addressed.
URL Inspection Tool: It shows you how Google crawls and indexes individual pages on your site and any issues that Google may have encountered while doing so.

Google Search Console is a valuable tool for improving your website’s performance and visibility in Google search results.

Must Read: How to Submit Your Website to Google Search Console.

3. Google Trends

Google Trends is another free tool offered by Google that allows you to explore and analyze search trends across different regions, categories, and time periods.

With Google Trends, you can:

Compare Search Terms: You can compare the popularity of different search terms over time and see how they compare.
Explore Trending Topics: See the latest trends across different categories, such as news, sports, entertainment, and more.
Analyze Geographic Data: See which regions or countries are searching for a particular term the most and compare this data across different locations.
Identify Seasonal Trends: See how search trends change over different times of the year and identify seasonal trends in different industries or categories.

Overall, Google Trends is a helpful tool for better understanding your target audience’s search behavior.

Google Keyword Planner is a free keyword research tool focused mostly on advertisers. However, if you don’t want to run any ads through Google, the Keyword Planner may help you identify keyword ideas and search volumes to help you increase your organic traffic.

With Google Keyword Planner, you can:

Discover New Keywords: Simply enter a keyword or website and get a list of related keywords and their search volumes.
Target Specific Locations and Languages: You can target specific geographic locations and languages to get more relevant keyword suggestions.
Keyword Competition: Check how competitive your selected keyword is.

Overall, Google Keyword Planner is a valuable tool for you to conduct keyword research for your blog.

Must Read: Best Free Keyword Research Tools in 2023.

5. Yoast SEO

Yoast SEO is one of the popular SEO plugins for WordPress that allows you to optimize your content for search engines.

It offers several features to help you improve your SEO, including:

Content Analysis: It checks your content for readability, keyword usage, and other factors affecting your search engine ranking.
Focus Keyword: You can add a focus keyword for your content, and it will analyze your content to see how well you’ve optimized it for that keyword.
Meta Tags: Yoast SEO allows you to easily add meta titles and descriptions to your pages and posts. As a result, you can improve your organic click-through rates.
XML Sitemap: The plugin automatically generates an XML sitemap of your website, making it easier for search engines to crawl and index it.
Social Media Integration: Yoast SEO has social media integration, allowing you to set custom titles, descriptions, and images for your content when it’s shared on social media platforms.

Yoast SEO is the best free WordPress plugin to help you improve your search engine ranking and attract more traffic to your sites.

6. Ahrefs Backlink Checker

The Ahrefs Backlink Checker tool lets you see all the backlinks pointing to a particular website or web page. It provides information such as the number of backlinks, the domain rating of the linking sites, and the anchor text used for the backlinks. This information can be used to analyze a website’s link profile, identify potential link-building opportunities, and monitor the effectiveness of a link-building campaign.

In addition to the Backlink Checker, Ahrefs offers a range of other free SEO tools. These include a keyword research tool, keyword rank checker, website traffic checker, broken link checker, etc. These tools can be used together to create a comprehensive SEO strategy for a website.

7. Google PageSpeed Insights

Google PageSpeed Insights analyses the performance of a web page and suggests ways to improve its speed and user experience.

The tool measures page speed on mobile and desktop devices and provides a score between 0 to 100, depending on many factors. These include page load time, time to first byte, and the number of resources requested by the page. A higher score means that the page is fast and more optimized for users.

Google PageSpeed Insights also offers detailed suggestions for improving page speed and user experience. These include optimizing images, reducing server response time, minifying CSS and JavaScript files, and leveraging browser caching.

Must Read: How to Speed up a WordPress Site.

8. Keyword Surfer

Keyword Surfer is a free SEO Chrome extension that you may install in your Chrome browser. Add it to your browser, and you’ll see keyword information every time you search on Google. This includes:

The search volume in the search bar next to your search term.
Useful details about all the web pages that match that search. These include the estimated monthly website traffic, the page length in words, and the number of times the exact keyword is used on the page.
Additional keyword suggestions appear on the right side of Google’s search results.

9. Bing Webmaster Tools

Bing Webmaster, an often-overlooked tool, also includes a comprehensive suite of analytics to help you analyze your website and search analytics.

Create a free Bing Webmaster Tools account, add your website, and verify ownership.

After that, create or upload your sitemaps. Once completed, you may optimize your site and its content with Bing Webmaster Tools’ features and suggestions.

10. W3 Total Cache

W3 Total Cache is a popular free caching plugin for WordPress websites. It helps you to optimize website performance by caching web pages and minimizing page load times.

The plugin offers various caching options, including page cache, database cache, object cache, and browser cache. Plus, it also supports Content Delivery Networks (CDNs), which can further speed up page load times by distributing website data across multiple servers worldwide.

In addition to caching, W3 Total Cache also includes various performance optimization features, such as the minification of HTML, CSS, and JavaScript files.

11. Mozbar

MozBar is a free Chrome extension created by Moz. It displays link metrics for pages and domains while you search, including Domain Authority, Page Authority, and the number of backlinks for sites.

12. Rank Math

Rank Math is the best free WordPress SEO plugin with features similar to Yoast SEO. The plugin offers a user-friendly interface that allows users to easily manage their website’s SEO settings. These include title tags, meta descriptions, and other on-page SEO elements.

Learn more in our complete Rank Math review.

13. Google Alerts

Google Alerts is a simple tool that tracks every mention of your chosen keywords online. Many bloggers use Google Alerts to monitor for mentions of their own name, company name, blog name, etc. In this way, if you are mentioned somewhere, you may contact the website owner and ask for a link.

14. AnswerThePublic

AnswerThePublic is one of the most effective free SEO tools for generating content ideas. You can enter a keyword into the platform, and it will provide a complete list of the most popular related search phrases.

This SEO tool is divided into three sections: questions, prepositions, and comparisons. AnswerThePublic even splits down its data into visual maps and lists. You may also download the data in CSV format to analyze it further.

15. Animalz Revive

Animalz Revive is an SEO tool for finding and improving existing content on your website. It analyzes your Google Analytics data to identify the articles that are losing organic traffic so that they may be improved.

By updating old content that had potential, you will again increase traffic on your site without creating new articles.

16. CanIRank

CanIRank is a detailed keyword difficulty tool. Additionally, unlike most free SEO tools, CanIRank does not provide generic keyword difficulty suggestions. Instead, it shows you whether or not YOU can rank for that keyword.

17. Google’s Mobile-Friendly Test

Google’s Mobile-Friendly Test allows you to check if your website is mobile-friendly or not. With the increased usage of mobile devices to access the internet, websites must be optimized for mobile devices to give a good user experience and improve search engine rankings.

To use the tool, simply enter the website URL and click “Run Test.” The tool will analyze the website and provide a report that indicates whether the website is mobile-friendly or not.

18. Seobility

If you’re looking for an all-in-one SEO auditing program, consider using Seobility. Seobility crawls your entire website and lets you know about search engine optimization issues like:

Slow loading pages
Blocked pages
Sitemap problems
Technical SEO issues
And so on

You usually only get this type of stuff from paid SEO tools. So it’s really nice that Seobility gives you this data for free.

19. Screaming Frog SEO Spider

Search engines like Google use “crawlers” to browse your website, detect issues, and rank it in the SERPs. By using the Screaming Frog SEO Spider Tool, you can emulate that experience for free.

Screaming Frog can detect many issues, including broken links, blocked URLs, and errors. It can also evaluate several types of SEO data, such as page titles and redirects, and generate a customized report for your site. Overall, it’s a great free SEO auditing tool that provides insight into how search engines see your site.

20. GTmetrix

Page speed has been one of the Google ranking factors since 2010. As a result, if your site is really slow, this can be the reason why it isn’t ranking as well as it could.

Use GTmetrix to test your page speed and see how it performs:

GTmetrix also shows the main issues affecting your site, as well as tips for how to fix them.

21. Keyworddit

Keyworddit is a free keyword research tool that allows you to extract relevant keywords from the famous social media network Reddit. It can help you identify the most popular topics, phrases, and words people discuss on Reddit.

To use Keyworddit, enter the name of the subreddit you want to analyze and click the “Get Keywords” button. The tool will then list the most frequently used keywords, the number of times each keyword appears, and its relevance score.

For example, here’s a list of keywords it grabbed from the r/seo subreddit:

Further, it also shows you the context where the keyword appeared.

22. Hunter.io

Most link-building strategies include reaching out and convincing someone to link to your page. You’ll need their email address for this to happen.

Hunter.io lets you find anyone’s professional email address. Simply enter the domain of the email address you’re looking for, and the tool will provide a list of email addresses it has found:

Start Using Free SEO Tools to Grow Your Blog Today

Effective SEO will make a significant difference in the success of your website, especially if you want to make money blogging. Any of the best free SEO tools we’ve discussed might have a major impact on how well your content ranks in search engines. As a result, there is an increase in search engine traffic.

Paid SEO tools may also be quite useful, but if you can’t afford them, the free tools we’ve covered are excellent alternatives for new bloggers and small businesses.

Even if you currently use Moz, Semrush, Ahrefs, or another paid SEO tool, you could find some of these great free tools handy, especially for technical SEO. The more tools you know, the more options you’ll have to have your content ranked effectively.

We hope this list helps you in finding the best free SEO tools for your site.

For more, check out these other helpful resources:

Lastly, follow us on Facebook and Twitter to stay updated on the latest WordPress and blogging-related articles.

Murtaza Malek

Web Engineer, Evid Learner and Reader, Techentreprenuer, Tech Evangelist.

21 February 2023