21 February 2023
Looking for the best free SEO tools for your site?
There are plenty of amazing all-purpose SEO tools out there, like SEMrush, Ahrefs, and Moz. However, most of these popular SEO tools aren’t cheap, and the pricing can make them too much of an investment when you’re a new blogger.
The good news is that there are some great free SEO tools available that you can use without paying anything at all. These don’t have all the advanced features and in-depth insights that premium tools can provide. However, they can still help you go from starting a blog to writing stronger blog posts & getting a huge boost in search engine rankings.
Below are some of the best free SEO tools you can use immediately.
The best tools for analyzing search performance, monitoring SERPs, keyword research, and competitor analysis:
Google Analytics is #1 on our list of the best free SEO tools. It provides valuable insights into your website’s traffic and user behavior.
Furthermore, it offers a range of tools to help you understand your website’s performance, including:
In general, Google Analytics is an effective tool for analyzing and improving the performance of your website. It’s completely free to use and quickly integrates with your website via a code snippet or a WordPress plugin.
Google Search Console (earlier known as Google Webmaster Tools) is a free tool offered by Google. It helps you to monitor and maintain your site’s visibility in Google search results.
The tool provides various features such as:
Google Search Console is a valuable tool for improving your website’s performance and visibility in Google search results.
Google Trends is another free tool offered by Google that allows you to explore and analyze search trends across different regions, categories, and time periods.
With Google Trends, you can:
Overall, Google Trends is a helpful tool for better understanding your target audience’s search behavior.
Google Keyword Planner is a free keyword research tool focused mostly on advertisers. However, if you don’t want to run any ads through Google, the Keyword Planner may help you identify keyword ideas and search volumes to help you increase your organic traffic.
With Google Keyword Planner, you can:
Overall, Google Keyword Planner is a valuable tool for you to conduct keyword research for your blog.
Must Read: Best Free Keyword Research Tools in 2023.
Yoast SEO is one of the popular SEO plugins for WordPress that allows you to optimize your content for search engines.
It offers several features to help you improve your SEO, including:
Yoast SEO is the best free WordPress plugin to help you improve your search engine ranking and attract more traffic to your sites.
The Ahrefs Backlink Checker tool lets you see all the backlinks pointing to a particular website or web page. It provides information such as the number of backlinks, the domain rating of the linking sites, and the anchor text used for the backlinks. This information can be used to analyze a website’s link profile, identify potential link-building opportunities, and monitor the effectiveness of a link-building campaign.
In addition to the Backlink Checker, Ahrefs offers a range of other free SEO tools. These include a keyword research tool, keyword rank checker, website traffic checker, broken link checker, etc. These tools can be used together to create a comprehensive SEO strategy for a website.
Google PageSpeed Insights analyses the performance of a web page and suggests ways to improve its speed and user experience.
The tool measures page speed on mobile and desktop devices and provides a score between 0 to 100, depending on many factors. These include page load time, time to first byte, and the number of resources requested by the page. A higher score means that the page is fast and more optimized for users.
Must Read: How to Speed up a WordPress Site.
Keyword Surfer is a free SEO Chrome extension that you may install in your Chrome browser. Add it to your browser, and you’ll see keyword information every time you search on Google. This includes:
Bing Webmaster, an often-overlooked tool, also includes a comprehensive suite of analytics to help you analyze your website and search analytics.
Create a free Bing Webmaster Tools account, add your website, and verify ownership.
After that, create or upload your sitemaps. Once completed, you may optimize your site and its content with Bing Webmaster Tools’ features and suggestions.
W3 Total Cache is a popular free caching plugin for WordPress websites. It helps you to optimize website performance by caching web pages and minimizing page load times.
The plugin offers various caching options, including page cache, database cache, object cache, and browser cache. Plus, it also supports Content Delivery Networks (CDNs), which can further speed up page load times by distributing website data across multiple servers worldwide.
MozBar is a free Chrome extension created by Moz. It displays link metrics for pages and domains while you search, including Domain Authority, Page Authority, and the number of backlinks for sites.
Rank Math is another great WordPress SEO plugin that has features similar to Yoast SEO. The plugin offers a user-friendly interface that allows users to easily manage their website’s SEO settings. These include title tags, meta descriptions, and other on-page SEO elements.
Google Alerts is a simple tool that tracks every mention of your chosen keywords online. Many bloggers use Google Alerts to monitor for mentions of their own name, company name, blog name, etc. In this way, if you are mentioned somewhere, you may contact the website owner and ask for a link.
AnswerThePublic is one of the most effective free SEO tools for generating content ideas. You can enter a keyword into the platform, and it will provide a complete list of the most popular related search phrases.
This SEO tool is divided into three sections: questions, prepositions, and comparisons. AnswerThePublic even splits down its data into visual maps and lists. You may also download the data in CSV format to analyze it further.
Animalz Revive is an SEO tool for finding and improving existing content on your website. It analyzes your Google Analytics data to identify the articles that are losing organic traffic so that they may be improved.
By updating old content that had potential, you will again increase traffic on your site without creating new articles.
CanIRank is a detailed keyword difficulty tool. Additionally, unlike most free SEO tools, CanIRank does not provide generic keyword difficulty suggestions. Instead, it shows you whether or not YOU can rank for that keyword.
Google’s Mobile-Friendly Test allows you to check if your website is mobile-friendly or not. With the increased usage of mobile devices to access the internet, websites must be optimized for mobile devices to give a good user experience and improve search engine rankings.
To use the tool, simply enter the website URL and click “Run Test.” The tool will analyze the website and provide a report that indicates whether the website is mobile-friendly or not.
If you’re looking for an all-in-one SEO auditing program, consider using Seobility. Seobility crawls your entire website and lets you know about search engine optimization issues like:
You usually only get this type of stuff from paid SEO tools. So it’s really nice that Seobility gives you this data for free.
Search engines like Google use “crawlers” to browse your website, detect issues, and rank it in the SERPs. By using the Screaming Frog SEO Spider Tool, you can emulate that experience for free.
Screaming Frog can detect many issues, including broken links, blocked URLs, and errors. It can also evaluate several types of SEO data, such as page titles and redirects, and generate a customized report for your site. Overall, it’s a great free SEO auditing tool that provides insight into how search engines see your site.
Page speed has been one of the Google ranking factors since 2010. As a result, if your site is really slow, this can be the reason why it isn’t ranking as well as it could.
Use GTmetrix to test your page speed and see how it performs:
GTmetrix also shows the main issues affecting your site, as well as tips for how to fix them.
Keyworddit is a free keyword research tool that allows you to extract relevant keywords from the famous social media network Reddit. It can help you identify the most popular topics, phrases, and words people discuss on Reddit.
To use Keyworddit, enter the name of the subreddit you want to analyze and click the “Get Keywords” button. The tool will then list the most frequently used keywords, the number of times each keyword appears, and its relevance score.
For example, here’s a list of keywords it grabbed from the r/seo subreddit:
Further, it also shows you the context where the keyword appeared.
Most link-building strategies include reaching out and convincing someone to link to your page. You’ll need their email address for this to happen.
Hunter.io lets you find anyone’s professional email address. Simply enter the domain of the email address you’re looking for, and the tool will provide a list of email addresses it has found:
Effective SEO will make a significant difference in the success of your website, especially if you want to make money blogging. Any of the best free SEO tools we’ve discussed might have a major impact on how well your content ranks in search engines. As a result, there is an increase in search engine traffic.
Paid SEO tools may also be quite useful, but if you can’t afford them, the free tools we’ve covered are excellent alternatives for new bloggers and small businesses.
Even if you currently use Moz, Semrush, Ahrefs, or another paid SEO tool, you could find some of these great free tools handy, especially for technical SEO. The more tools you know, the more options you’ll have to have your content ranked effectively.
We hope this list helps you in finding the best free SEO tools for your site.
For more, check out these other helpful resources: