15 Best SEO Tools for Small Businesses Compared

Are you trying to find the best SEO tools for small businesses?

The right tools may help you enhance your SEO strategy and rank your company higher on search engine results pages (SERPs) like Google.

However, there are several search engine optimization tools available. This can make it hard to decide which tools are valuable enough to review and invest in.

In this post, we’ll show you some of the best SEO tools for small businesses. These tools can help you both manage and enhance your small business SEO efforts.

What to Look for in the Best SEO Tools for Small Businesses?

Consider the following factors while choosing the best SEO software for your business:

  • Keyword Research: Information about the volume and difficulty level of the different keywords.
  • Domain/ URL Analysis: Data about the performance of other sites that you can use to research your competitors.
  • Position Tracking: You can track the position of your website pages in search engines for different keywords.
  • Keyword Gap Analysis: Information about the keywords your competition ranks for, but you don’t.
  • Link Tracking: You can identify your own backlinks and your competitors and link-building opportunities.
  • Site Audit: A complete check of your site, including keywords, on-page SEO, technical issues, and backlink metrics.
  • Browser Extension: Some advanced SEO tools offer a Google Chrome extension that lets you immediately check a website’s metrics while browsing it.

15 Best SEO Tools for Small Businesses

1. SEMRush

SEMRush - Best WordPress SEO Tool

Semrush is an all-in-one SEO platform. It offers keyword research tools, backlink analysis, competitor analysis, keyword rank tracking, and other features.

In terms of the number of features and the volume of SEM, SEO, and PPC data offered, Semrush is currently the industry leader among all-in-one SEO tools.

Top Features:

  • The On-Page SEO Checker lets you instantly supercharge your content marketing by looking at information for different pages and articles.
  • Look through your competitors’ URLs for their top-ranking keywords and try to outrank them.
  • Analyze search traffic for keywords so you can prepare your content ahead and know which keywords to use to boost rankings.
  • The broken link checker scans for broken links on your website.
  • Position tracking allows you to see (and track) where you and your rivals rank for specific keywords, allowing you to improve them quickly.
  • Create an outline for your posts by running a keyword via SEMRush and receiving content ideas.


You might use Semrush for free, but the number of features and data available is limited. However, Standard monthly subscriptions start at the following prices:

  • Pro: $119.95 per month
  • Guru: $229.95 per month
  • Business: $449.95 per month

2. Ahrefs

Ahrefs WordPress SEO Tool

Ahrefs is one of the best SEO tools for small business owners. It allows you to see your site’s SEO performance and your competitors’ sites’ SEO performance and techniques. You can understand what you need to do to outrank your rivals using these insights.

You may view extensive organic search data using Ahrefs, including your top organic keywords, their position in the search results, rank movement over time, competitor pages, and more.

Similarly, it has advanced backlink research features that allow you to examine a site’s whole backlink profile. Every 15 minutes, you may view updated backlinks, anchor text for backlinks, referring pages, and more.

Ahrefs has more keyword research, content research, rank tracking, web monitoring, and other features. It’s a superb tool for improving your site’s SEO.

Top Features:

  • It shows reports on organic search in great detail.
  • Allows you to examine competitor pages to improve your optimization.
  • Provide lots of options for content and keyword research.
  • Backlink analysis to check where people are connecting to your site from all around the internet.
  • It offers you your most important keywords and where they rank on the SERP.
  • Create an outline for your posts by running a keyword via SEMRush and receiving content ideas.


Ahrefs provides four fixed monthly or annual plans. Get two months free with annual billing.

  • Lite: $99 per month
  • Standard: $199 per month
  • Advanced: $399 per month
  • Agency: $999 per month

3. Google Search Console

A screenshot of the Google Search Console homepage

Google Search Console is a great free SEO tool for small businesses. It allows website owners to track and manage their site’s position in Google search results.

It notifies you when Google is unable to crawl and index your website’s pages. You’ll also get some suggestions on how to resolve crawl issues.

Most significantly, it displays the keywords your website ranks for and anchors texts, average position, impressions, and other information. You may use this information to identify keywords to improve your ranking by simply enhancing your content quickly. You may also use the keyword information to generate fresh blog article ideas.

For more, check your guide on how to submit a WordPress website to Google Search Console.

Top Features:

  • Submit a sitemap indexing.
  • Provide keyword analysis through search queries.
  • It shows where your site ranks for specific keywords in search results.
  • Examine incoming links to see which websites are providing you traffic.
  • Compared XML sitemaps with google indexed pages with the help of coverage report.
  • It notifies you when Google is unable to crawl and index pages on your WordPress site.
  • Check the mobile-friendliness of your website.


Google Search Console is a completely free Google tool that allows you to track, maintain, and troubleshoot your site’s visibility in Google search results.

4. Google Keyword Planner

A screenshot of the Google Keyword Planner homepage

Google Keyword Planner is also the most powerful SEO tool for Adwords advertisers looking for the most valuable keywords for their websites. However, it also has a lot of SEO value to provide. This tool can help you find new keywords for your business.

You may begin your search by entering terms, phrases, or a URL connected to your business. Then you’ll find the top Google terms with the highest average monthly searches. You can also check the number of bids and the level of competition. Although the bidding value is intended for advertisers, it may teach you a lot about keywords.

It’s a Google tool that’s available for free. Without spending a dollar, you may be exact about the keywords’ search traffic, advertiser interest, competition, and so on. It’s an excellent tool for enhancing your keyword research.

Top Features:

  • Get keyword ideas for products, services, and websites that are related to you.
  • View monthly search estimates for a term.
  • It helps you to search longtail keywords by combining many phrases into compound keywords.


Google Keyword Planner is a completely free Google tool.

5. KWFinder

KWFinder WordPress SEO Tool

KWFinder is a powerful tool for finding keywords that are simple to rank. It meets the need for keyword expansion, which includes developing additional keywords to rank a website. It delivers a unique index value for SEO difficulties and insight into the pay-per-click (PPC) advertising competitive environment.

You may use the KWFinder tool to create both SEO and PPC campaigns.

It allows you to manually create keyword lists based on current and historical search traffic, expected paid search cost per click, paid search difficulty as represented by the PPC index, and SEO difficulty given by the KD index.

Top Features:

  • It is easy to find long-tail keywords.
  • You may use it to see which keywords your rivals rank for.
  • Helps in finding local keyword research.
  • Get accurate keyword difficulty.
  • Use autocomplete and questions features for more keyword ideas.
  • Import keywords in bulk.
  • Option to filter keywords that aren’t profitable in our SEO strategy.
  • It will help you store your essential keywords into the keywords list, which you can access at any time.


KWFinder offers a ten-day free trial. You will get five lookups per 24 hours, 25 related, and ten competitor keywords per lookup. However, for more features, you will subscribe to their premium plan, which starts at the following prices:

  • Basic: $49 per month
  • Premium: $69 per month
  • Agency: $129 per month

6. KeywordTool.io

Keyword Tool

KeywordTool.io, as the name suggests, is a popular keyword research tool for SEO experts. It’s a free SEO tool that doesn’t require an account to utilize. If you need more advanced features, you may upgrade to the premium version.

The tool uses Google’s auto-suggest feature to gather keywords. The search terms suggested by Google are selected based on how often users were searching for that particular term on Google.

You may get up to 750 keyword ideas for each search in the free edition. You may use multiple search channels such as Google, YouTube, Bing, Amazon, and others to find keywords, and you can even filter your search by specific locations or languages.

Top Features:

  • It provides reliable data on Google and Bing search volume.
  • Helps in finding essential keyword metrics like CPC, search volume, and competition.
  • Discover suggested bids on Google Ads.
  • You may use it to see which keywords your rivals rank for.
  • Get keyword data from different countries, locations, and languages.
  • You may export all of your keyword data to Excel or CSV files.
  • It offers you a negative keywords filter so you can easily filter out unwanted.
  • Keyword terms while performing organic or PPC ad campaigns.


KeywordTool.io offers a free version where you can find up to 700 keyword ideas. However, For more features, you will subscribe to their pro plan, which starts at the following prices:

  • Basic: $89 per month
  • Plus: $99 per month
  • Business: $199 per month

7. Moz Pro

Moz Pro SEO Tools

Moz Pro is a set of SEO tools aimed at helping you boost your traffic, ranks, and visibility in search engine results.

The ability to audit your site using the Moz Pro spider, which should flag potential issues and provide actionable insights, is one of the essential tools. You may also watch your website’s ranks over hundreds or even thousands of keywords per domain.

There’s also a keyword research tool that can help you figure out which keywords and keyword combinations are the best to target.

Top Features:

  • Analysis of a keyword’s competition and search volume.
  • Investigate your competitors, particularly the keywords they’re targeting.
  • Get keyword ideas based on similar terms.
  • Use a Chrome extension to view other domains without leaving the Moz website.
  • Get on-page optimization tips as well as error notifications.


You may try Moz Pro for free and get access to the medium plan. The medium plan allows you to create 10 Campaigns (each Campaign can track ten sites and three competitors) and use Moz research tools such as Keyword Explorer and Link Explorer. However, the Moz Pro plan starts at the following prices:

  • Standard: $99 per month
  • Medium: $179 per month
  • Large: $249 per month
  • Premium: $599 per month

8. Google Analytics

Google Analytics

Every small business owner should make sure their website has a Google Analytics (GA) tag. Google Analytics is a free tool for analyzing website traffic.

Google Analytics is a valuable free tool for better understanding your website visitors. Discover where your visitors are coming from, how they are browsing your site, the most popular pages, the average session length, and much more.

Further, you may create up to 100 Analytics accounts and add 1 to 50 websites to each account.

Check out how to add Google Analytics to a WordPress site.

Top Features:

  • Compare organic performance metrics across devices.
  • Check top referral traffic sources.
  • Check conversions and transactions by organic channels.
  • Find high-traffic/low-conversion pages.
  • Identify which pages are driving the most organic traffic and conversions.
  • View which path visitors take before converting.
  • Use engagement metrics such as bounce rates, time on page, etc., to diagnose potential UX issues.


Google Analytics is free.

9. GrowthBar


GrowthBar is an SEO tool that uses the advanced OpenAI GPT-3 AI technology to do keyword research, competitive analysis, keyword tracking, and content creation.

They also offer a Google Chrome Extension that analyses SEO directly from Google search results.

You may use Google to find whatever terms you want, and GrowthBar will provide you the information you need, whether it’s for keyword research, competitor analysis, or other purposes.

Top Features:

  • View millions of keyword ideas together with their competition score.
  • Analyze the top organic keywords and backlinks of your competitors and export any information into an Excel-friendly CSV.
  • Generate blog post ideas with proper keywords, headlines, word count, links, and more with a single click of a button.


You can use GrowthBar for a five-day free trial before upgrading to a paid subscription. However, the Premium plan starts at the following prices:

  • Standard: $29 per month
  • Pro: $79 per month
  • Agency: $199 per month

10. Screaming Frog SEO Spider

Screaming Frog

The Screaming Frog is a web-based SEO tool that “crawls” your whole website.

It is considered one of the most recommended SEO tools available online by experts.

It keeps track of the crawl level, internal and external links on each page, keyword elements such as title and meta description, and their lengths and HTTP status codes.

Top Features:

  • Find broken links and server issues by crawling a website in real time.
  • Examine page titles and meta descriptions during a crawl.
  • Find and examine both permanent and temporary redirect chains on a website.
  • Discover all duplicate elements on a website, including URLs and content.
  • Quickly create XML Sitemaps.
  • Easily evaluate and modify URL structure and internal linking.
  • Schedule crawls to run at chosen intervals and auto-export crawl data to any location, including Google Sheets.


Screaming Frog offers you to crawl 500 URLs for free with limited features. However, you will upgrade to their premium plan for more features, which costs $209 per year.

11. SpyFu


SpyFu is a tool designed with one goal in mind: to spy on your competitors.

This tool is quite simple and easy to use. You can enter your competitor’s website URL to get useful metrics. You may look at all of their keywords and filter out the most profitable ones.

SpyFu may also be used to find out what advertising your rivals are running for paid and organic search.

Top Features:

  • Find out what organic keywords your competitors are ranking for.
  • Discover any keyword’s search volume, SEO difficulty, and PPC statistics.
  • Thousands of keyword ideas are available, and you can check which pages are ranking for a specific phrase.
  • Find a competitor’s backlinks.
  • Compare your site to two other competitors to identify effective keywords and see whether you’re targeting the proper ones.
  • Track the ranks of any keyword on Google and Bing.


You might use SpyFu for free, but the number of features and data available is limited. However, premium subscriptions start at the following prices:

  • Basic: $39 per month
  • Professional: $79 per month

12. Long Tail Pro

Long Tail Pro

Long Tail Pro is the most affordable SEO tool for keyword searching. It helps you explore less competitive keywords and generate long-tail keywords to achieve high conversion of organic traffic.

Long Tail Pro is an ideal tool for startups and small enterprises starting small.

Top Features:

  • Create multiple projects.
  • Create keywords from your seed keyword.
  • Export keywords in an Excel spreadsheet.
  • Import keywords into LongTailPro.
  • Find long-tail high-CPC keywords.
  • Check the rankings of your keywords on Google, Yahoo, and Bing.
  • Checker for keyword competition.
  • Make a list of your favorite keywords.


You can use Long Tail Pro 7-day free trial before upgrading to a paid subscription. However, the Premium plan starts at the following prices:

  • Starter: $37 per month
  • Pro: $67 per month
  • Agency: $147 per month

13. WooRank


WooRank is an automated website review tool and SEO strategy analyzer. It gives you a lot of useful information that can help you increase your website’s traffic, leads, and sales.

This SEO tool is ideal for all users, including digital marketers, webmasters, and agencies.

Top Features:

  • The tool notifies you of any SEO errors or performance issues that you may correct or improve.
  • Examine the structured data in your URL to ensure it is shown properly in search engines.
  • Look at the tools that a certain URL or domain uses.
  • View the backlinks score and the number of backlinks for a URL.
  • Get a quick summary of how much traffic a URL gets.
  • View the social media profiles that are linked to a certain website.
  • It offers a free WooRank extension for Firefox and Google Chrome.


You can use WooRank 14 days free trial before upgrading to a paid subscription. However, the Premium plan starts at the following prices:

  • Pro: $79.99 per month
  • Premium: $199.99 per month

14. Seobility


Seobility is a strong all-in-one SEO tool that allows you to track your website’s performance, which is useful for SEO improvement. SEObility’s daily updates and link-building tools make it simple for business owners to increase their search engine rankings.

Furthermore, it quickly crawls all of a website’s connected pages and identifies problems such as duplicate content and broken links.

Top Features:

  • It allows you to keep track of daily keyword rankings across various demographics and search engines.
  • On-page crawling and keyword monitoring should provide users with appropriate improvement ideas.
  • Users may also analyze and track local search results in order to improve their ranking for a certain target group.
  • Explores and analyzes the content of your competitors’ websites quickly so you can improve your strategy.
  • Create regular reports to highlight how the rankings of the websites have changed.


The seobility basic plan is available for free. However, You can use the seobility premium plan 30 days free trial before upgrading to a paid subscription. However, the Premium plan starts at the following prices:

  • Basic: Free
  • Premium: $50 per month
  • Agency: $200 per month

15. SE Ranking

SE Ranking

SE Ranking is an SEO tool that measures the health and performance of websites, as well as keyword rankings and traffic. It also gives you information about your competitors, which allows you to understand the SEO environment better and change your business plan.

SE Ranking is the best SEO tool for small businesses looking for a complete toolkit and an affordable alternative to Semrush.

Top Features:

  • Track your own and your rivals’ keywords on Google, Bing, Yahoo, and other search engines.
  • Examine the keywords that your competitors are ranking for.
  • It detects technical SEO issues such as missing or duplicate meta tags while assessing your site’s performance.
  • Analyze the SEO optimization of individual pages based on over ten different on-page ranking factors.
  • Find and manage all of the backlinks for a specific domain.
  • Thousands of keyword recommendations are available and stats on search volume, paid rates, and SEO difficulties.
  • Get notifications whenever your website’s code or content is changed.
  • Schedule social media postings and gather engagement statistics.


You can use SE Ranking for 14-day free trial before upgrading to a paid subscription. However, the Premium plan starts at the following prices:

  • Essential: $31.20 per month
  • Pro: $71.20 per month
  • Business: $151.20 per month


SEO software tools may help you save time and money while increasing your business visibility in local search results. As a result, increase in leads and sales.

This hand-picked list of the best SEO tools for small businesses should provide everything you need to create a good SEO strategy. It also helps in tracking progress and ultimately achieving great digital marketing results for your business.

We hope this post help you find the best SEO tools for small businesses. If you like this post, you might also want to read:

Frequently Asked Questions

Are There Any Free SEO Tools for Small Businesses?

Yes, there are several paid and free SEO tools available, many of which are listed above.

Free SEO tools are usually simpler to use than paid tools, which generally offer more features such as rank tracking and the ability to analyze in-depth data and save reports.

Which is the Best Tool for Small Business SEO?

The best small business SEO tool is decided by your needs. Most research, auditing, tracking, and reporting may be performed with an all-in-one SEO tool such as Semrush or SE Ranking.

Are SEO Tools Worth It?

Absolutely. If the success of your business strongly depends on the number of high-quality traffic you get for your website, you need to master SEO. It’s almost difficult to boost your Google ranks without using SEO tools for keyword research, backlink tracking, competitive analysis, and website optimization audits.