11 February 2022
Are you trying to find the best SEO tools for small businesses?
The right tools may help you enhance your SEO strategy and rank your company higher on search engine results pages (SERPs) like Google.
However, there are several search engine optimization tools available. This can make it hard to decide which tools are valuable enough to review and invest in.
In this post, we’ll show you some of the best SEO tools for small businesses. These tools can help you both manage and enhance your small business SEO efforts.
Consider the following factors while choosing the best SEO software for your business:
Semrush is an all-in-one SEO platform. It offers keyword research tools, backlink analysis, competitor analysis, keyword rank tracking, and other features.
In terms of the number of features and the volume of SEM, SEO, and PPC data offered, Semrush is currently the industry leader among all-in-one SEO tools.
You might use Semrush for free, but the number of features and data available is limited. However, Standard monthly subscriptions start at the following prices:
Ahrefs is one of the best SEO tools for small business owners. It allows you to see your site’s SEO performance and your competitors’ sites’ SEO performance and techniques. You can understand what you need to do to outrank your rivals using these insights.
You may view extensive organic search data using Ahrefs, including your top organic keywords, their position in the search results, rank movement over time, competitor pages, and more.
Similarly, it has advanced backlink research features that allow you to examine a site’s whole backlink profile. Every 15 minutes, you may view updated backlinks, anchor text for backlinks, referring pages, and more.
Ahrefs has more keyword research, content research, rank tracking, web monitoring, and other features. It’s a superb tool for improving your site’s SEO.
Ahrefs provides four fixed monthly or annual plans. Get two months free with annual billing.
Google Search Console is a great free SEO tool for small businesses. It allows website owners to track and manage their site’s position in Google search results.
It notifies you when Google is unable to crawl and index your website’s pages. You’ll also get some suggestions on how to resolve crawl issues.
Most significantly, it displays the keywords your website ranks for and anchors texts, average position, impressions, and other information. You may use this information to identify keywords to improve your ranking by simply enhancing your content quickly. You may also use the keyword information to generate fresh blog article ideas.
For more, check your guide on how to submit a WordPress website to Google Search Console.
Google Search Console is a completely free Google tool that allows you to track, maintain, and troubleshoot your site’s visibility in Google search results.
Google Keyword Planner is also the most powerful SEO tool for Adwords advertisers looking for the most valuable keywords for their websites. However, it also has a lot of SEO value to provide. This tool can help you find new keywords for your business.
You may begin your search by entering terms, phrases, or a URL connected to your business. Then you’ll find the top Google terms with the highest average monthly searches. You can also check the number of bids and the level of competition. Although the bidding value is intended for advertisers, it may teach you a lot about keywords.
It’s a Google tool that’s available for free. Without spending a dollar, you may be exact about the keywords’ search traffic, advertiser interest, competition, and so on. It’s an excellent tool for enhancing your keyword research.
Google Keyword Planner is a completely free Google tool.
KWFinder is a powerful tool for finding keywords that are simple to rank. It meets the need for keyword expansion, which includes developing additional keywords to rank a website. It delivers a unique index value for SEO difficulties and insight into the pay-per-click (PPC) advertising competitive environment.
You may use the KWFinder tool to create both SEO and PPC campaigns.
It allows you to manually create keyword lists based on current and historical search traffic, expected paid search cost per click, paid search difficulty as represented by the PPC index, and SEO difficulty given by the KD index.
KWFinder offers a ten-day free trial. You will get five lookups per 24 hours, 25 related, and ten competitor keywords per lookup. However, for more features, you will subscribe to their premium plan, which starts at the following prices:
KeywordTool.io, as the name suggests, is a popular keyword research tool for SEO experts. It’s a free SEO tool that doesn’t require an account to utilize. If you need more advanced features, you may upgrade to the premium version.
The tool uses Google’s auto-suggest feature to gather keywords. The search terms suggested by Google are selected based on how often users were searching for that particular term on Google.
You may get up to 750 keyword ideas for each search in the free edition. You may use multiple search channels such as Google, YouTube, Bing, Amazon, and others to find keywords, and you can even filter your search by specific locations or languages.
KeywordTool.io offers a free version where you can find up to 700 keyword ideas. However, For more features, you will subscribe to their pro plan, which starts at the following prices:
Moz Pro is a set of SEO tools aimed at helping you boost your traffic, ranks, and visibility in search engine results.
The ability to audit your site using the Moz Pro spider, which should flag potential issues and provide actionable insights, is one of the essential tools. You may also watch your website’s ranks over hundreds or even thousands of keywords per domain.
There’s also a keyword research tool that can help you figure out which keywords and keyword combinations are the best to target.
You may try Moz Pro for free and get access to the medium plan. The medium plan allows you to create 10 Campaigns (each Campaign can track ten sites and three competitors) and use Moz research tools such as Keyword Explorer and Link Explorer. However, the Moz Pro plan starts at the following prices:
Every small business owner should make sure their website has a Google Analytics (GA) tag. Google Analytics is a free tool for analyzing website traffic.
Google Analytics is a valuable free tool for better understanding your website visitors. Discover where your visitors are coming from, how they are browsing your site, the most popular pages, the average session length, and much more.
Further, you may create up to 100 Analytics accounts and add 1 to 50 websites to each account.
Google Analytics is free.
GrowthBar is an SEO tool that uses the advanced OpenAI GPT-3 AI technology to do keyword research, competitive analysis, keyword tracking, and content creation.
They also offer a Google Chrome Extension that analyses SEO directly from Google search results.
You may use Google to find whatever terms you want, and GrowthBar will provide you the information you need, whether it’s for keyword research, competitor analysis, or other purposes.
You can use GrowthBar for a five-day free trial before upgrading to a paid subscription. However, the Premium plan starts at the following prices:
The Screaming Frog is a web-based SEO tool that “crawls” your whole website.
It is considered one of the most recommended SEO tools available online by experts.
It keeps track of the crawl level, internal and external links on each page, keyword elements such as title and meta description, and their lengths and HTTP status codes.
Screaming Frog offers you to crawl 500 URLs for free with limited features. However, you will upgrade to their premium plan for more features, which costs $209 per year.
SpyFu is a tool designed with one goal in mind: to spy on your competitors.
This tool is quite simple and easy to use. You can enter your competitor’s website URL to get useful metrics. You may look at all of their keywords and filter out the most profitable ones.
SpyFu may also be used to find out what advertising your rivals are running for paid and organic search.
You might use SpyFu for free, but the number of features and data available is limited. However, premium subscriptions start at the following prices:
Long Tail Pro is the most affordable SEO tool for keyword searching. It helps you explore less competitive keywords and generate long-tail keywords to achieve high conversion of organic traffic.
Long Tail Pro is an ideal tool for startups and small enterprises starting small.
You can use Long Tail Pro 7-day free trial before upgrading to a paid subscription. However, the Premium plan starts at the following prices:
This SEO tool is ideal for all users, including digital marketers, webmasters, and agencies.
You can use WooRank 14 days free trial before upgrading to a paid subscription. However, the Premium plan starts at the following prices:
Seobility is a strong all-in-one SEO tool that allows you to track your website’s performance, which is useful for SEO improvement. SEObility’s daily updates and link-building tools make it simple for business owners to increase their search engine rankings.
Furthermore, it quickly crawls all of a website’s connected pages and identifies problems such as duplicate content and broken links.
The seobility basic plan is available for free. However, You can use the seobility premium plan 30 days free trial before upgrading to a paid subscription. However, the Premium plan starts at the following prices:
SE Ranking is an SEO tool that measures the health and performance of websites, as well as keyword rankings and traffic. It also gives you information about your competitors, which allows you to understand the SEO environment better and change your business plan.
SE Ranking is the best SEO tool for small businesses looking for a complete toolkit and an affordable alternative to Semrush.
You can use SE Ranking for 14-day free trial before upgrading to a paid subscription. However, the Premium plan starts at the following prices:
SEO software tools may help you save time and money while increasing your business visibility in local search results. As a result, increase in leads and sales.
This hand-picked list of the best SEO tools for small businesses should provide everything you need to create a good SEO strategy. It also helps in tracking progress and ultimately achieving great digital marketing results for your business.
We hope this post help you find the best SEO tools for small businesses. If you like this post, you might also want to read:
Yes, there are several paid and free SEO tools available, many of which are listed above.
Free SEO tools are usually simpler to use than paid tools, which generally offer more features such as rank tracking and the ability to analyze in-depth data and save reports.
The best small business SEO tool is decided by your needs. Most research, auditing, tracking, and reporting may be performed with an all-in-one SEO tool such as Semrush or SE Ranking.
Absolutely. If the success of your business strongly depends on the number of high-quality traffic you get for your website, you need to master SEO. It’s almost difficult to boost your Google ranks without using SEO tools for keyword research, backlink tracking, competitive analysis, and website optimization audits.