11 Best SEO Tools for Small Businesses in 2023 (Compared)

Are you trying to find the best SEO tools for small businesses?

The right tools may help you enhance your SEO strategy and rank your company higher on search engine results pages (SERPs) like Google.

However, there are several search engine optimization tools available. This can make it hard to decide which tools are valuable enough to review and invest in.

In this post, we’ll show you some of the best SEO tools for small businesses. These tools can help you both manage and enhance your small business SEO efforts.

What to Look for in the Best SEO Tools for Small Businesses?

Consider the following factors while choosing the best SEO software for your business:

• Keyword Research: Information about the volume and difficulty level of the different keywords.
• Domain/ URL Analysis: Data about the performance of other sites that you can use to research your competitors.
• Position Tracking: You can track the position of your website pages in search engines for different keywords.
• Keyword Gap Analysis: Information about the keywords your competition ranks for, but you don’t.
• Link Tracking: You can identify your own backlinks and your competitors and link-building opportunities.
• Site Audit: A complete check of your site, including keywords, on-page SEO, technical issues, and backlink metrics.
• Browser Extension: Some advanced SEO tools offer a Google Chrome extension that lets you immediately check a website’s metrics while browsing it.

11 Best SEO Tools for Small Businesses

1. SEMrush

SEMRush is our #1 best SEO software for small businesses.

It is a powerful all-in-one digital marketing platform that offers a range of tools for SEO, PPC, content marketing, social media, and more. It’s a popular choice among marketers and businesses of all sizes, thanks to its comprehensive features and intuitive user interface.

With SEMrush, you can perform in-depth research and analysis of your website’s performance, as well as your competitors’ sites. This allows you to identify opportunities for improvement, optimize your campaigns, and stay ahead of the competition.

Check out some best Semrush alternatives & competitors.

Best Features of SEMrush:

• Keyword Research: SEMrush provides detailed information on keywords, including search volume, competition, and related terms. You can use this information to optimize your website’s content and target the right keywords for your campaigns.
• Site Audit: SEMrush’s Site Audit tool analyzes your website for technical issues that can affect your search engine rankings. It provides a comprehensive report that highlights areas that need improvement, such as broken links, missing meta tags, and slow-loading pages.
• Backlink Analysis: SEMrush’s Backlink Analysis tool allows you to analyze the backlinks of any website. You can see the quality and quantity of the backlinks, as well as the anchor text used. This can help you identify potential opportunities for link-building.
• Competitor Analysis: SEMrush’s Competitor Analysis tool allows you to analyze your competitors’ websites and marketing strategies. You can see their top keywords, traffic sources, and backlinks. This can help you identify gaps in your own strategy and find opportunities to improve.
• Content Marketing: SEMrush’s Content Marketing tools allow you to plan, create, and distribute content that resonates with your audience. You can use the Content Analyzer to optimize your existing content for search engines and social media. The Topic Research tool helps you find ideas for new content that will engage your audience.
• Advertising Research: SEMrush’s Advertising Research tools allow you to analyze your competitors’ advertising strategies. You can see their ad copy, targeting, and budget. This can help you create more effective campaigns and get more bang for your buck.

Pricing Plans for SEMrush:

SEMrush offers three pricing plans:

• Pro: The Pro plan costs $119.95 per month ($99.95 billed annually) and offers access to all the basic features, including keyword research, website audit, and competitor analysis. It also includes 10,000 results per report and 5,000 keywords to track.
• Guru: The Guru plan costs $229.95 per month ($191.62 billed annually) and includes all the features of the Pro plan, as well as additional features like content marketing tools, historical data, and branded reports. It also includes 30,000 results per report and 1,500 keywords to track.
• Business: The Business plan costs $449.95 per month ($374.95 billed annually) and includes all the features of the Guru plan, as well as additional features like API access, PLA analytics, free migration from third-party tools, etc. It also includes 50,000 results per report and 5,000 keywords to track.

SEMRush Free Trail:

SEMRush offers a 7-day free trial, and you can get access to all features in that period. You need to enter your credit card details to use SEMRush free trial. However, you can also use SEMRush for free with limited functionality.

Click Here And Start SEMRush 7-day Free Trail.

2. SE Ranking

SE Ranking is an All-in-one SEO tool for small businesses.

It is the best alternative to Semrush (and Ahrefs, which we’ll discuss next).

However, it’s hugely useful if you’re searching for a rank tracker or a tool that can check where your website stands in search engine results for particular keywords.

One of the best advantages of SE Ranking is that you can choose a custom pricing plan, depending on the number of metrics you need and at which frequency.

Overall, if you want a more affordable, powerful SEO tool than the market leaders, SE Ranking is the best choice.

Best Features of SE Ranking:

• Keyword Rank Tracker: Track keyword rankings in any location, search engine, and device with 100% accuracy
• Keyword Research: You can use it to discover new keyword ideas, see which websites are already ranking or running ads for your target keywords, and more.
• Backlink Checker: It allows users to monitor and analyze their and competitors’ website backlink profiles.
• Competitive Research: SE Ranking provides insights into competitors’ SEO strategies, including their rankings, keywords, backlinks, and more. Users can use this information to improve their own SEO strategy and gain a competitive advantage.
• Website Audit: SE Ranking’s site audit tool provides users with a detailed analysis of their website’s technical SEO issues. The tool scans the website for issues such as broken links, missing meta tags, duplicate content, and more and provides recommendations to fix these issues.
• On-page SEO Checker: Check how well a web page is optimized for a certain query.
• White Label: SE Ranking allows users to create custom reports with their own branding and logos, making it easy to share data with clients or team members.

Pricing Plans for SE Ranking:

SE Ranking offers three pricing plans:

• Essential: The Essential plan costs $39 per month ($31.20 billed annually) and offers features such as 10 websites to analyze, track 250 keywords, 40,000 page audit, etc.
• Pro: The Pro plan costs $89 per month ($71.20 billed annually) and offers features such as unlimited websites to analyze, track 1,000 keywords, 250,000 page audit, etc.
• Business: The Business plan costs $189 per month ($151.20 billed annually) and offers features such as unlimited websites to analyze, track 2,500 keywords, 700,000 page audit, etc.

SE Ranking Free Trail:

SE Ranking offers a 14-day free trial, and you can get access to all features in that period. You don’t need to sign up with a credit card to use SE Ranking free trial. Just set up an account, and you’re good to go.

Click Here And Start SE Ranking 14-day Free Trail.

3. Ahrefs

Ahrefs is another small business SEO tool on the market.

It helps you optimize your websites for search engines to rank better for specific keywords. It was founded by Dmitry Gerasimenko in 2010, and it is currently used by the world’s largest companies, such as Netflix, Facebook, LinkedIn, eBay, and Shopify. Ahrefs’ bots crawl your website and search engines and provide actionable insights.

Best Features of Ahrefs:

• Site Explorer: Site explorer tool provides an in-depth analysis of your website’s backlinks. You can view the number of backlinks your website has and the quality of those backlinks. Additionally, you can see where those backlinks are coming from and how they’re impacting your website’s search engine rankings.
• Keyword Explorer: Ahrefs’ keyword explorer tool allows you to research keywords and see how difficult it is to rank for them. You can also see the search volume for each keyword and get keyword suggestions to help you target the right keywords for your website.
• Content Explorer: Content explorer tool allows you to research content in your niche and see what’s working for your competitors. You can see the number of social shares, backlinks, and traffic each piece of content has received, which can help you create better content for your own website.
• Rank Tracker: Rank tracker tool lets you track your website’s keyword rankings over time. You can see how your rankings are improving or declining, and you can get alerts when your rankings change.
• Site Audit: Ahrefs’ site audit tool crawls your website and checks for technical SEO issues that may impact your website’s rankings. You can see how well your website is optimized for search engines and get suggestions on how to improve it.
• Domain Comparison: Domain Comparison helps you analyze the backlink profile of up to five domains simultaneously. You can see how your website’s backlinks compare with your competitors. You can also compare the SEO of your website with your competitors side-by-side.

Pricing Plans for Ahrefs:

Ahrefs offers four different pricing plans:

• Lite: The Lite plan costs $99 per month ($83 billed annually) and offers features such as site explorer, keyword explorer, site audit, rank tracker, etc.
• Standard: The Standard plan costs $199 per month ($166 billed annually) and includes all the features of the Lite plan, as well as additional features like SERP updates, 6-month history, content explorer, etc.
• Advanced: The Advanced plan costs $399 per month ($333 billed annually) and includes all the features of the Standard plan, as well as additional features like site audit, 2-year history, google data studio, etc.
• Enterprise: The Enterprise plan costs $999 per month ($833 billed annually) and includes all the features of the Advanced plan, as well as additional features like API, unlimited history, audit log, etc.

Ahrefs Free Trial

Ahrefs don’t offer a free trial. Previously, they used to offer a 7-day free trial worth $7, but it’s not available anymore.

4. Google Search Console

Google Search Console is a great free SEO tool for small businesses. It allows website owners to track and manage their site’s position in Google search results.

It notifies you when Google is unable to crawl and index your website’s pages. You’ll also get some suggestions on how to resolve crawl issues.

Most significantly, it displays the keywords your website ranks for and anchors texts, average position, impressions, and other information. You may use this information to identify keywords to improve your ranking by simply enhancing your content quickly. You may also use the keyword information to generate fresh blog article ideas.

For more, check your guide on how to submit a WordPress website to Google Search Console.

Best Features of Google Search Console:

• Search Analytics: This feature lets website owners see how their site performs in Google search results. Users can view data on impressions, clicks, click-through rates, and more, which can be used to identify opportunities for optimization.
• Sitemap Submission: Google Search Console allows website owners to submit their sitemap to Google, which helps the search engine crawl and index the site’s pages more efficiently.
• Mobile Usability: With the increasing importance of mobile optimization, Google Search Console offers a mobile usability report highlighting any issues with a site’s mobile-friendliness. This feature can help site owners identify and fix issues that may be impacting their mobile search rankings.
• Index Coverage: The index coverage report shows the status of a site’s pages in Google’s index. Site owners can see which pages have been indexed and which pages may have issues preventing them from being indexed. This information can be used to improve a site’s overall search engine visibility.
• Security Issues: Google Search Console can alert website owners to any security issues on their site, such as malware or phishing attempts. This feature can help site owners quickly address any security issues and prevent their site from being flagged by Google as unsafe.

Pricing:

Google Search Console is a completely free Google tool that allows you to track, maintain, and troubleshoot your site’s visibility in Google search results.

5. Google Keyword Planner

Google Keyword Planner is a free tool given by Google AdWords that allows you to explore keywords related to your business or website. It’s designed to help you discover the most relevant and efficient keywords to target in your content, so you can enhance your search engine rankings and bring more visitors to your site.

The tool provides a range of features to help you with your keyword research, including keyword ideas, search volume data, and competition metrics. You can use these features to identify the most valuable keywords for your business and then integrate them into your content to boost your search engine rankings.

Best Features of Google Keyword Planner:

• Keyword Ideas: Google Keyword Planner offers a vast database of keyword ideas to help businesses discover new keywords they might not have thought of. These suggestions are based on the search queries that users enter into Google, making them relevant and up-to-date.
• Search Volume: The tool provides information about the monthly search volume for specific keywords. This data helps businesses determine which keywords have high demand and are worth targeting in their advertising campaigns.
• Competition: Google Keyword Planner also provides data on the level of competition for a given keyword. This metric helps businesses understand how many other advertisers are bidding on the same keyword and how difficult it might be to rank for it.
• Cost-per-click (CPC): The tool also provides data on the average CPC for a given keyword. This data is especially useful for businesses planning their advertising budgets and determining which keywords to bid on.

Pricing:

Google Keyword Planner is a completely free Google tool.

6. Surfer SEO

Surfer SEO is an on-page optimization tool.

It is intended to improve your organic rankings. But, it does more than just provide the basic rules that some SEO plugins, such as AIOSEO, do. However, it goes beyond the fundamentals of on-page SEO techniques.

The best feature of this tool is that it uses co-relational SEO factors. As a result, you can easily create a properly optimized page for any search term or keyword.

The tool basically crawls web pages and finds which pages already rank for a specific keyword. It also analyzes what those pages have in common and then offers you useful and actionable recommendations. As a result, you may create a similar page to compete with.

Moreover, Surfer SEO analyses web pages based on 500 different factors across the top 10 results. Then it compares those sites to your page and provides you with reliable data-driven insight on what is and is not working.

It also looks at things like text length, page speed, keyword density, referring URLs, referring domains, etc.

Best Features of Surfer SEO:

• Content Editor: Surfer SEO’s content editor is a powerful tool that analyzes top-performing content for a given keyword and provides suggestions for improving the content’s structure and relevance.
• SERP Analyzer: SERP Analyzer tool provides a detailed analysis of a keyword’s top-ranking pages.
• Keyword Research: Surfer SEO’s keyword research tool provides data on search volume, difficulty, and competition for a given keyword. It also includes a keyword clustering feature to help marketers identify related keywords to target in their content.
• Site Audit: A site audit tool analyzes websites to identify technical issues that may be hindering their search engine rankings. This includes checking for broken links, missing meta tags, and other issues affecting the site’s performance.
• Backlink Analysis: Surfer SEO’s backlink analysis tool helps businesses analyze the quality of their backlinks and identify opportunities for link building. It includes data on anchor text, domain authority, and referring domains.

Pricing Plans for Surfer SEO:

Surfer SEO offers four pricing plans:

• Basic: The Basic plan costs $59 per month ($49 billed annually) and offers 10 optimize articles with content editor, audit 20 pages, track 2 websites, etc.
• Pro: The Pro plan costs $119 per month ($99 billed annually) and offers 30 optimize articles with content editor, audit 60 pages, track 5 websites, etc.
• Business: The Business plan costs $239 per month ($199 billed annually) and offers 70 optimize articles with content editor, audit 140 pages, track 10 websites, etc.
• Enterprise: For the Enterprise plan, you can contact them.

Surfer SEO Free Trail:

Surfer SEO offers a 7-day free trial with 1 article, 1 advanced keyword research, and 1 audit. You need to enter your credit card details to use Surfer SEO free trial.

Click Here And Start Surfer SEO 7-day Free Trail.

7. Moz Pro

Moz Pro is a set of SEO tools aimed at helping you boost your traffic, ranks, and visibility in search engine results.

The ability to audit your site using the Moz Pro spider, which should flag potential issues and provide actionable insights, is one of the essential tools. You may also watch your website’s ranks over hundreds or even thousands of keywords per domain.

There’s also a keyword research tool that can help you figure out which keywords and keyword combinations are the best to target.

Best Features of Moz Pro:

• Keyword Research: Moz provides in-depth keyword research that includes data on search volume, competition, and potential traffic. It also offers suggestions for related keywords and helps you track your keyword rankings over time.
• Site Audits: You can analyze your website’s technical and on-page SEO, identifying issues that may be impacting your search engine rankings. It provides actionable recommendations for fixing these issues and improving your website’s overall SEO.
• Link Analysis: It includes a range of tools for analyzing your website’s backlinks, including a spam score that helps you identify low-quality links that may be hurting your rankings. It also provides insights into your competitors’ backlink profiles, helping you identify new link-building opportunities.
• Rank Tracking: Moz allows you to track your website’s rankings for specific keywords over time, helping you measure the impact of your SEO efforts.
• On-page Optimization: It provides tools for optimizing your website’s on-page SEO, including suggestions for optimizing title tags, meta descriptions, and other on-page elements.
• Custom Reporting: Moz allows you to create custom reports that provide detailed insights into your website’s SEO performance, including rankings, traffic, and backlinks.

Pricing Plans for Moz Pro:

Moz Pro offers four pricing plans:

• Standard: The Standard plan costs $99 per month ($79 billed annually) and offers 3 campaigns, 300 keyword rankings, 100,000 pages crawl/week, etc.
• Medium: The Medium plan costs $179 per month ($143 billed annually) and offers 10 campaigns, 1,500 keyword rankings, 500,000 pages crawl/week, etc.
• Large: The Large plan costs $299 per month ($239 billed annually) and offers 25 campaigns, 3,000 keyword rankings, 1,250,000 pages crawl/week, etc.
• Premium: The Premium plan costs $599 per month ($479 billed annually) and offers 50 campaigns, 4,500 keyword rankings, 2,000,000 pages crawl/week, etc.

Moz Pro Free Trail:

Moz Pro offers a 30-day free trial, and you can get access to all features in that period. You need to enter your credit card details to use Moz Pro free trial. However, if you don’t have a credit card, you can use Moz free tools.

Click Here And Start Moz Pro 30-day Free Trail.

8. Google Analytics

Every small business owner should make sure their website has a Google Analytics (GA) tag. Google Analytics is a free tool for analyzing website traffic.

Google Analytics is a valuable free tool for better understanding your website visitors. Discover where your visitors are coming from, how they are browsing your site, the most popular pages, the average session length, and much more.

Further, you may create up to 100 Analytics accounts and add 1 to 50 websites to each account.

Check out how to add Google Analytics to a WordPress site.

Best Features of Google Analytics:

• Real-time Tracking: Google Analytics allows you to see the real-time performance of your website. These include the number of active users, their geographic location, and the pages they are currently viewing.
• Audience Insights: You can gain valuable insights into your website’s audience demographics, including age, gender, interests, and location.
• Behavior Flow: With Behavior Flow, you can see how users navigate through your website, which pages they visit, and how long they stay on each page.
• Goal Tracking: Google Analytics allows you to track specific user actions, such as form submissions, purchases, or clicks on a particular button.
• E-commerce Tracking: If you have an e-commerce website, Google Analytics can track important metrics such as revenue, transactions, and conversion rates. This information can help you identify opportunities to optimize your online store and increase sales.
• Multi-Channel Attribution: With Multi-channel attribution, you can see how different marketing channels, such as social media, email, or paid search, are contributing to your website’s traffic and conversions.

Pricing:

Google Analytics is free.

9. GrowthBar

GrowthBar is an SEO tool that uses the advanced OpenAI GPT-3 AI technology to do keyword research, competitive analysis, keyword tracking, and content creation.

They also offer a Google Chrome Extension that analyses SEO directly from Google search results.

You may use Google to find whatever terms you want, and GrowthBar will provide you the information you need, whether it’s for keyword research, competitor analysis, or other purposes.

Best Features of GrowthBar:

• AI Writing Tool: Using GrowthBar’s AI Content Writing tool, you can create long-form blog posts and then optimize them with GrowthBar’s SEO suggestions.
• Keyword Research: Growthbar allows you to find profitable keywords with high search volume and low competition.
• Keyword Tracking: It allows you to track how your website performs for all of the important keywords in your niche. You can also track your competitors’ rankings and compare your keyword rankings to theirs.
• Backlink Tracking: Growthbar lets you track your own backlinks and monitor your competitors’ backlinks.
• SERP Analysis: Growthbar provides insights into a keyword’s top-ranking pages and helps you analyze their on-page SEO factors and backlink profiles.
• Chrome Extension: Growthbar has a Chrome extension that allows you to see important SEO metrics directly in your browser.

Pricing Plans for GrowthBar:

GrowthBar offers three pricing plans:

• Standard: The Standard plan costs $48 per month ($29 billed annually) and offers 25 AI content outlines, 500 AI paragraph generations, 25 keyword tracks, etc.
• Pro: The Pro plan costs $99 per month ($79 billed annually) and offers 100 AI content outlines, 2,000 AI paragraph generations, 1,000 keyword tracks, etc.
• Agency: The Agency plan costs $199 per month ($129 billed annually) and 300 AI content outlines, 5,000 AI paragraph generations, 5,000 keyword tracks, etc.

GrowthBar Free Trail:

GrowthBar offers a 5-day free trial, and you can get access to all features in that period. You need to enter your credit card details to use GrowthBar free trial.

Click Here And Start GrowthBar 5-day Free Trail.

10. Screaming Frog SEO Spider

The Screaming Frog is a web-based SEO tool that “crawls” your whole website.

It is considered one of the most recommended SEO tools available online by experts.

It keeps track of the crawl level, internal and external links on each page, keyword elements such as title and meta description, and their lengths and HTTP status codes.

Best Features of Screaming Frog SEO Spider:

• Find Broken Links: Crawl a website in real-time to find broken links (404s) and server errors.
• XML Sitemap Generation: Quickly create XML Sitemaps and Image XML Sitemaps that can be submitted to search engines to help them crawl and index your website.
• Schedule Audits: Schedule crawls to run at chosen intervals and auto-export crawl data to any location.
• Integration with Google Analytics: It integrates with Google Analytics to provide valuable insights into user behavior, site traffic, and other metrics.

Pricing Plans for Screaming Frog SEO Spider:

Screaming Frog SEO Spider offers two pricing plans:

• Free: Free plan offers 500 URLs to crawl.
• Paid: Paid plan offers unlimited URLs to crawl.

11. Seobility

Last, our list of best SEO tools for small businesses is Seobility.

Seobility is a strong all-in-one SEO tool that allows you to track your website’s performance, which is useful for SEO improvement. SEObility’s daily updates and link-building tools make it simple for business owners to increase their search engine rankings.

Furthermore, it quickly crawls all of a website’s connected pages and identifies problems such as duplicate content and broken links.

Best Features of Seobility:

• Website Audit: Seobility crawls your website and identifies technical SEO issues such as broken links, duplicate content, missing meta tags, and server errors.
• Keyword Monitoring: It allows you to track your website’s ranking for specific keywords and provides insights into your website’s performance in search engines.
• On-Page Optimization: Provides suggestions for optimizing your website’s on-page content, including metadata, header tags, images, and internal and external links.
• Backlink Analysis: Seobility helps you analyze your website’s backlinks and provides insights into your website’s domain authority and page authority.
• Competitive Analysis: Seobility allows you to compare your website’s SEO performance with that of your competitors and provides insights into their keywords, backlinks, and content.
• Mobile Optimization: Seobility analyzes your website’s mobile friendliness and provides suggestions for optimizing your website for mobile devices.

Pricing Plans for Seobility:

Seobility offers three pricing plans:

• Basic: The Basic plan is free to use and offers 1,000 crawled pages, 100 checked internal links, and use on one project.
• Premium: The Premium costs $50 ($480 billed annually) and offers 25,000 crawled pages, 25,000 checked internal links, and use on three projects.
• Agency: The Agency plan costs $200 ($1,920 billed annually) and offers 1,00,000 crawled pages, 50,000 checked internal links, and use on 15 projects.

Seobility Free Trail:

Seobility offers a 7-day free trial, and you can get access to all features in that period. You need to enter your credit card details to use Seobility free trial.

Click Here And Start Seobility 7-day Free Trail.

Conclusion

SEO software tools may help you save time and money while increasing your business visibility in local search results. As a result, increase in leads and sales.

This hand-picked list of the best SEO tools for small businesses should provide everything you need to create a good SEO strategy. It also helps in tracking progress and ultimately achieving great digital marketing results for your business.

We hope this post helps you find the best SEO tools for small businesses. If you like this post, you might also want to read:

• 23 Proven ways to increase your blog traffic
• how to do keyword research for your blog post
• Best SEO plugins for boosting website traffic
• 22 Best Free SEO Tools for Bloggers

Lastly, follow us on Twitter for regular updates on new articles.