10 Best Semrush Alternatives & Competitors in 2024

Looking for the best Semrush alternatives to use for your site?

Although Semrush is an excellent SEO tool that is used by over 10 million people worldwide, there are a few other SEO tools available that are good alternatives to Semrush.

So, in this article, we’ll look at some of the best Semrush alternatives.

But before we get into its alternatives, let’s take a short look at Semrush’s several outstanding features. You may then compare Semrush features to those of the other available options below.

Some Best Semrush Features

Keyword Research Tool

Semrush has a large keyword database that contains over 25.4 billion keywords (and their keyword database is growing rapidly). This means you may find a lot of good keyword suggestions for both SEO and PPC campaigns.

Find Toxic Links

Toxic/bad backlinks can have a negative impact on your organic rankings. To improve your rankings, you should continually keep an eye on your backlink profile and remove any unwanted toxic links. Fortunately, Semrush makes it simple to detect toxic links on your site. As a result, you can use the Google Disavow tool to improve your organic rankings.

Content Marketing Toolkit

Semrush offers an array of essential tools under one roof. One advantage of using Semrush over other SEO tools is that it provides a “Content Marketing Platform.” It handles everything, from topic research to writing, optimization, and measuring the performance of your content. It is the ultimate tool for all of your content marketing needs.

Social Media Management

Semrush also offers social media management features, allowing you to manage multiple social media accounts, schedule posts, and track engagement metrics.

Advertising Research

Semrush helps you in finding your competitors’ search ads, look into their paid search strategies, and build your own PPC campaign.

If you’re looking for a free trial, click the buttton below to grab Semrush’s free trial.

Start Semrush Free Trial Worth $129.95

So, if you’re looking for the best Semrush competitors, this article is for you because it contains a list of the top ten websites similar to Semrush.

Let’s get started!

Top 10 Semrush Alternatives & Competitors

Here is the list of the ten best Semrush competitors you should try.

1. SE Ranking

SE Ranking - All in One SEO Software

SE Ranking is the very first Semrush alternative in our comprehensive list of Semrush alternatives.

It offers everything you’ll need for SEO, such as a SERP analyzer, backlink checker, keyword explorer tool, on-page SEO checker, content editor, etc. Similar to Semrush, SE Ranking has a large backlinks and keyword database. However, it is considerably cheaper than Semrush, which is its biggest plus.

One of the main reasons most people use SE Ranking is its excellent rank tracker tool. You may use this tool to track the performance of your keywords over time and analyze whether your efforts are worthwhile.

For more, check out our in-depth comparison of SE Ranking vs Semrush.

SE Ranking Best Features:

Here are some best features of SE Ranking:

  • Keyword Rank Tracker: Track keyword rankings in any location, search engine, and device with 100% accuracy.
  • Keyword Research: This allows you to find profitable keywords, analyze the competition, and track keyword rankings.
  • Backlink Checker: Find all the backlinks of any domain and analyze each one against over 15 parameters.
  • Competitive Research: Analyze your competitor’s SEO strategies and identify their top-performing keywords and backlinks.
  • Website Audit: Identify technical issues, broken links, duplicate content, and other on-site SEO issues.
  • On-page SEO Checker: Check how well a web page is optimized for a certain query.
  • White Label: Generate customizable reports with your own branding.
  • Social Media Management: Allows you to monitor social media activity, schedule posts, and track engagement.

SE Ranking Pricing:

SE Ranking offers three pricing plans and uses a flexible pricing system. The more keywords you need to track, the more you’ll pay.

  • Essential: The Essential plan starts from $39 per month, where you create up to 10 websites, website audit for 40,000 pages, monitor 6000 backlinks, track up to 250 keywords, etc.
  • Pro: The Pro plan starts from $89 per month, where you create up to unlimited websites, website audit for 250,000 pages, monitor 30,000 backlinks, track up to 1,000 keywords, etc.
  • Business: The Business plan starts from $189 per month, where you create up to unlimited websites, website audit for 700,000 pages, monitor 90,000 backlinks, track up to 2,500 keywords, etc.

SE Ranking Free Trail:

SE Ranking offers a 14-day free trial, and you can access all features in that period. You don’t need to sign up with a credit card to use SE Ranking’s free trial. Just set up an account, and you’re good to go.

Start SE Ranking 14-Day Free Trial

2. Ahrefs

Ahrefs - Best Semrush Alternatives

Ahrefs is a leading Semrush competitor. It is swiftly gaining popularity among major SEO tools, and it is regarded as one of the most popular Semrush alternatives since it offers similar features at similar pricing plans.

With Ahrefs, you can perform everything from backlink checking to keyword analysis to competitor research with accurate data.

Ahrefs Best Features:

Here are some best features of Ahrefs:

  • Site Explorer: It provides detailed data on backlinks, organic search traffic, and other key metrics for any website or URL.
  • Keyword Explorer: This allows you to discover new keywords, analyze search volumes, and estimate traffic potential.
  • Content Explorer: A tool that allows you to discover popular content in your niche, analyze social shares, and identify content gaps.
  • Rank Tracker: A feature that allows you to track your website’s ranking for specific keywords over time.
  • Site Audit: It checks technical SEO issues, content quality, and other on-page factors that impact search engine rankings.
  • Backlink Checker: A tool that allows you to analyze your backlink profile and identify areas for improvement.
  • Broken Link Checker: A tool that allows you to identify broken links on your website and fix them.
  • Link Intersect: It allows you to compare your backlink profile to your competitors and identify link-building opportunities.
  • Alerts: Set up alerts for specific keywords or backlinks.
  • WordPress SEO Plugin: With it, you can automate content audits and see how each article performs for a chosen target keyword (based on Ahrefs, GA, and GSC data).
  • SEO Toolbar: Getting the most important SEO metrics for the websites you visit and the search queries you perform.

Ahrefs Pricing:

Ahrefs offers four different pricing plans:

  • Lite: The Lite plan costs $99 per month and offers features such as site explorer, keyword explorer, rank tracker, etc.
  • Standard: The Standard plan costs $199 per month and includes all Lite plan features plus six months of history, SERP updates, etc.
  • Advanced: The Advanced plan costs $399 per month and includes all Standard plan features plus two years of history, Google Data Studio, etc.
  • Enterprise: The Enterprise plan costs $999 per month and includes all Advanced plan features plus unlimited history, API, access management, etc.

Ahrefs Free Trail:

Ahrefs doesn’t offer a free trial. Previously, they used to offer a 7-day free trial worth $7, but it’s not available anymore.

Try Ahrefs

3. Serpstat

Serpstat — Best Tool for SEO, PPC and Content Marketing

Serpstat is the most affordable Semrush alternative. This tool includes over 50 marketing and SEO tools that may help you easily take your business to the next level. It includes all of Semrush’s SEO modules, such as SERP analysis, competitive research, backlink analysis, keyword research, and so on. Serpstat’s keyword database contains over 5 billion keywords from all around the world.

Although Serpstat’s database is smaller than Semrush’s, it is a more affordable option that is suited for beginners. It also provides a free plugin that allows you to analyze your competitors’ websites on the go. With a single click, you may get a number of SEO analyses, such as domain analysis, on-page SEO analysis, and page analysis.

Serpstat Best Features:

Here are some best features of Serpstat:

  • Rank Tracking: Check rankings in search results of a domain and its competitors.
  • Keyword Research: Keyword research tool that can be used for your SEO & PPC search campaigns.
  • Backlink Analysis: It provides insights into your website’s backlink profile and the sites of your competitors.
  • Website SEO Audit: Analysis of your website’s technical performance, identifying issues and opportunities for optimization.
  • Batch Analysis: Analyze up to 100,000 keywords or a list of domains and compare the most important metrics.
  • Keyword Clustering: Group the whole packs of keywords with the same meaning for a better semantic search.
  • AI Content Tool: Generate meta tags, articles, FAQ sections, paraphrase text, check grammar and spelling, and more.
  • Local SEO: Make your brand more visible in the local search results, attract new customers, and increase organic traffic.
  • Keyword Trends: Get a list of the most popular searches for the selected region.

Serpstat Pricing:

Serpstat offers four pricing plans:

  • Lite: The Lite plan costs $69 per month, where you can perform 4,000 searches per day, track up to 15,000 keywords, etc.
  • Standard: The Standard plan costs $149 per month, where you can perform 5,000 searches per day, track up to 60,000 keywords, etc.
  • Advanced: The Advanced plan costs $299 per month, where you can perform 8,000 searches per day, track up to 150,000 keywords, etc.
  • Enterprise: The Enterprise costs $499 per month, where you can perform 12,000 searches per day, track up to 300,000 keywords, etc.

Serpstat Free Trail:

Serpstat offers a 7-day free trial, and you can access all features in that period. You need to enter your credit card details to use the Serpstat free trial.

Start Serpstat 7-Day Free Trial

4. GrowthBar

GrowthBar - The Ultimate AI Writing Tool for Bloggers

GrowthBar has the same backlink, Google Ads, and organic keyword capabilities but offers extra features that simplify bloggers’ lives. These include a unique AI writing tool based on GPT-3. It will save you hours of content creation time.

It is a cheaper alternative to Semrush, with similarly powerful keyword research and rank-tracking features. GrowthBar can help you figure out which strategies will move the needle for your business so you don’t waste time and money in the wrong places.

Best Features of GrowthBar:

Here are some best features of GrowthBar:

  • AI Content Generation: Generate email, marketing, and blog copy for your website and business using artificial intelligence.
  • Backlink Checker: Find out who’s linking to your website or your competitors’ domain.
  • Traffic Analytics: Gives a performance overview of any website with a channel-by-channel breakdown.
  • Keyword Tracker: A tool that can track keywords for all your web projects simultaneously.
  • Competitor Monitoring: Keep tabs on your competitors’ rankings, traffic, mentions, changes to their website, etc.
  • Site Inspector: This allows you to input various domains that you’d like to look into further.
  • Keyword Research: Find profitable keywords with high search volume and low competition.
  • Chrome Extension: This allows you to see important SEO metrics directly in your browser.

GrowthBar Pricing:

GrowthBar offers three pricing plans:

  • Standard: The Standard plan costs $48 per month.
  • Pro: The Pro plan costs $99 per month.
  • Agency: The Agency plan costs $199 per month.

GrowthBar Free Trail:

GrowthBar offers a 5-day free trial for any of their plans. You do have to provide your credit card information.

Start GrowthBar 5-Day Free Trial

5. Surfer SEO

Surfer SEO

Next on the list of the best semrush alternatives is Surfer SEO. It is not a perfect replacement for Semrush, but it is the best for on-page SEO optimization. It is a cloud-based software that may help you analyze your pages and provide recommendations based on that analysis. Further, it compares your page to the top competitors and gives you the changes you need to make to optimize your page completely.

Both Semrush and Surfer SEO were built with the objective of optimizing online businesses in mind. Surfer SEO picks out your strongest competitors and analyses their pages using over 500 on-page signals. After analyzing your page, it suggests changes you should make to outrank your competition.

Surfer SEO Best Features:

Here are some best features of Surfer SEO:

  • Content Editor: Analyzes top-ranking pages for a given keyword and suggests improvements to your content to help you rank higher.
  • SERP Analyzer: Show top-ranking pages for a given keyword and provide data on their content length, keyword density, backlinks, etc.
  • Keyword Research: Help you find the best keywords to target by providing data on search volume, keyword difficulty, and related keywords.
  • Audit: Analyzes your website’s on-page SEO and provides recommendations for improving it.
  • Content Planner: It provides keyword suggestions and content ideas based on your target audience and industry.
  • Page Speed: Analyzes your website’s page speed and provides suggestions for improving it.
  • Chrome Extension: This allows you to see important SEO metrics directly in your browser.
  • Google Docs Integration: See all of Surfer’s suggestions directly in Google Docs.

Surfer SEO Pricing:

Surfer SEO offers four pricing plans:

  • Basic: The Basic plan costs $59 per month and includes ten content editors, 20 Audits pages, tracking two websites, etc.
  • Pro: The Pro plan costs $119 per month and includes 30 content editors, 60 Audits page, track five websites, etc.
  • Business: The Business plan costs $239 per month and includes 70 content editors, 140 Audits page, track ten websites, etc.
  • Enterprise: For the Enterprise plan, you can contact them.

Surfer SEO Free Trail:

Surfer SEO offers a 7-day free trial with 1 article, one advanced keyword research, and one audit. You need to enter your credit card details to use the Surfer SEO free trial.

Start Surfer SEO 7-Day Free Trial.

6. SEO PowerSuite

SEO PowerSuit - Semrush Alternative

Are you looking for a site similar to Semrush? If yes, SEO PowerSuite is the tool for you. It is an all-in-one SEO tool with features like site audits, keyword research, backlink analysis, rank tracker, and more. SEO Powersuite is a collection of four tools: Rank Tracker, Website Auditor, Link Assistant, and SEO SpyGlass. Further, SEO Powersuite provides a desktop app for Windows and Mac to help you manage the SEO of your website.

SEO Powersuite is a strong competitor of Semrush since it offers all SEO tools at a low cost. All of the data provided by this tool is based on all search engines.

The best thing about this tool is that it also offers a free plan with no validity. This plan is perfect for those who are new to the SEO field.

SEO PowerSuite Best Features:

Here are some best features of SEO PowerSuite:

  • SERP Tracking/Analysis: Let you analyze the top 50 pages ranking for any keyword and find the most influential ranking factors.
  • Toxic Backlink Removal: It helps in finding & hiding toxic links with a disavow file.
  • Keyword Difficulty Checker: Find easy-to-rank-for keywords and beat your competitors in SERPs.
  • Keyword Gap Analysis Tool: Identify keyword gaps between your site and all your competitors.
  • Social Media Management: Help you manage your social media accounts and track your social media metrics.
  • Backlink Analysis: Help you analyze your website’s backlink profile and identify opportunities to build new links.

SEO PowerSuite Pricing:

SEO PowerSuite offers three pricing plans:

  • Free: This plan is free for you as long as you want and offers four tools, unlimited keywords to track, site crawling & auditing (500 URLs), etc.
  • Professional: The Professional plan costs $299 per year and offers everything in the Free plan with unlimited usage plus saving projects, scheduled SEO tasks, etc.
  • Enterprise: The Enterprise plan costs $499 per year and offers everything in the Professional plan with unlimited usage plus saving reports in PDF, scheduling reports, data export, etc.

SEO PowerSuite Free Trial:

SEO PowerSuite doesn’t offer a free trial. However, it offers a free plan of its software that you can use to test out its features.

Try SEO PowerSuite

7. Moz Pro

Moz Pro - All in One Suite of SEO Tools

Moz Pro is a suite of SEO tools that can help you improve your search engine rankings and drive more traffic to your website. It offers many features to make SEO easier and more effective, including keyword research, site audit, link building, and rank tracking.

Moz Pro Best Features:

Here are some best features of Moz Pro:

  • Link Explorer: Allows you to analyze the backlink profile of any website.
  • Keyword Explorer: Find and analyze keywords that are relevant to their business and track their rankings over time.
  • Site Crawl: Help in identifying technical issues such as broken links, duplicate content, missing meta tags, and more.
  • Customized Reports: Help you track your website’s performance and monitor your SEO progress over time.
  • SERP Analysis: Analyze search engine results pages (SERPs) for specific keywords and phrases.

Moz Pro Pricing:

Moz Pro offers four pricing plans:

  • Standard: The Standard plan costs $99 per month and offers 300 keyword tracking, 60 tracked URLs, 150 keyword searches, etc.
  • Medium: The Medium plan costs $179 per month and offers 1,500 keyword tracking, 200 tracked URLs, 5,000 keyword searches, etc.
  • Large: The Large plan costs $299 per month and offers 3,000 keyword tracking, 500 tracked URLs, 15,000 keyword searches, etc.
  • Premium: The Premium plan costs $599 per month and offers 4,500 keyword tracking, 1,000 tracked URLs, 30,000 keyword searches, etc.

Moz Pro Free Trial:

Moz Pro offers a 30-day free trial, and you can access all features in that period. You need to enter your credit card details to use the Moz Pro free trial.

Start Moz Pro 30-Day Free Trial

8. SpyFu

SpyFu - Best Semrush Competitor

The next Semrush alternative is SpyFu.

SpyFu is a great tool for keyword research and competitor analysis if you’re looking for tools like Semrush. Its SEO tool allows you to conduct everything from keyword research to PPC analysis, making it one of the best cheap alternatives to Semrush.

SpyFu Best Features:

Here are some best features of SpyFu:

  • Domain Overview: Detailed information about a domain’s SEO and PPC performance, including its organic and paid search traffic, backlinks, and top organic and paid keywords.
  • Keyword Research: Find the most profitable keywords in your niche by keyword suggestions and estimated search volumes.
  • Competitor Analysis: Comprehensive analysis of the keywords that competitors are ranking for, their ad campaigns, and estimated budgets.
  • PPC Research: Find profitable PPC campaigns and ad groups, along with their estimated cost per click (CPC) and click-through rates (CTR).
  • SERP Analysis: Track search engine ranking position(SERP) for specific keywords, as well as analyze the organic search results for a particular keyword.
  • Keyword Tracking: Track keyword rankings over time and monitor the performance of SEO and PPC campaigns.

SpyFu Pricing:

SpyFu offers three pricing plans:

  • Basic: The Baisc plan costs $39 per month, which includes 10k row search results, 10k row data exports, 100 domain overview PDFs, etc.
  • Professional: The Professional plan costs $39 the first month ($79/month thereafter), which includes unlimited search results, unlimited data exports, unlimited domain overview PDFs, API access, etc.
  • Team: The Team plan costs $299 per month, which includes unlimited search results, unlimited data exports, unlimited domain overview PDFs, API access, five user logins, etc.

SpyFu Free Trial:

SpyFu doesn’t offer a free trial. However, you can use SpuFu for free with limited features.

Try SpyFu

9. Majestic

Majestic - SEO Backlink Checker & Link Building Toolset

If you only need a Semrush competitor for link building and backlink research, Majestic is the way to go. It features the largest backlink database, which may help you quickly enhance your page’s SEO and outrank your competition. The site explorer tool gives every detail that might help you in improving your sites. Majestic’s backlink profile is much better than Semrush’s.

Majestic Best Features:

Here are some best features of Majestic:

  • Site Explorer: Site Explorer allows users to explore a website’s backlink profile, including the number of backlinks, referring domains, and anchor text used.
  • Trust Flow and Citation Flow: Majestic offers two metrics to measure the quality of a website’s backlink profile: Trust Flow and Citation Flow. Trust Flow measures the quality of the backlinks, while Citation Flow measures the quantity.
  • Backlink History: Historical data on a website’s backlink profile, allowing you to track the growth of your backlinks over time.
  • Site Comparison: Compare your website’s backlink profile to your competitors.
  • Link Context: Offer information about the context in which a backlink appears on a webpage.

Majestic Pricing:

Majestic offers three pricing plans:

  • Lite: The Lite plan costs $49.99 per month, which includes a fresh index, site explorer, keyword generator, link context, bulk backlink checker, etc.
  • Pro: The Pro plan costs $99.99 per month, which includes everything in LITE, plus historical index, raw data exports, backlink History, compare sites, etc.
  • API: The API plan costs $399.99 per month, which includes everything in Pro, plus full API, custom monthly data, create openApps, etc.

Majestic Free Trial:

Majestic does not offer free trials. However, Majestic offers a 7-day money-back guarantee.

Try Majestic

10. Raven Tools

Raven Tools

Last on our list of best semrush alternatives is Raven Tools.

It is an excellent tool for performing SEO, social media, and PPC tasks with ease.

Raven Tools Best Features:

Here are some best features of

  • SEO Research: Offer a range of SEO research tools, including keyword research, competitor research, and on-page optimization analysis.
  • Link Building: Raven Tools includes a suite of link-building tools, including link prospecting, backlink analysis, and link tracking.
  • Social Media Management: Manage your social media accounts from a single dashboard, including scheduling posts, monitoring brand mentions, and analyzing social media metrics.
  • PPC Management: Offer tools for managing PPC campaigns, including ad creation, keyword research, and performance tracking.
  • Competitor Analysis Tool: Research competitor domains and identify over 20 different data points from 4 different SEO data sources.

Raven Tools Pricing:

Raven Tools offers five pricing plans:

  • Small Biz: The Small Biz plan costs $49 per month, which includes two campaigns, two users, and 1,500 position checks.
  • Start: The Start plan costs $109 per month, which includes 20 campaigns, four users, and 15,000 position checks.
  • Grow: The Grow plan costs $199 per month, which includes 80 campaigns, eight users, and 20,000 position checks.
  • Thrive: The Thrive plan costs $299 per month, which includes 160 campaigns, 20 users, and 25,000 position checks.
  • Lead: The Lead plan costs $479 per month, which includes 320 campaigns, 40 users, and 30,000 position checks.

Raven Tools Free Trial:

All Raven accounts start with a 7-day free trial. You don’t need to sign up with a credit card to use the Raven Tool free trial. Just set up an account, and you’re good to go.

Start Raven Tools 7-Day Free Trial

Is Semrush Still Worth Your Money?

So far, we’ve covered some of the best Semrush alternatives for your SEO needs, but we still believe Semrush is one of the best tools for all of your marketing, SEO, and website needs.

Here are some of the biggest reasons why Semrush is better than its competitors.

  • Keyword Research: Using Semrush keyword research, you can find keywords with data like search volume, related keywords, backlinks information, and so on, all in one place. When compared to its competitors, it also provides accurate keyword volume data. It also has a huge keyword database of around 24.6 billion keywords.
  • Competitor Analysis: Semrush gained popularity because of its ability to do accurate competitor research. Do you want to know how much search traffic your competitors have? Looking for website traffic information? Do you want to find out where your opponents are getting their backlinks from? Using Semrush, you can get all of this information. It is the ultimate competitor analysis tool.
  • Site Audit: Using the Semrush site audit features, you can simply find and fix all of your website’s issues, such as duplicate content, no alt tags, missing meta descriptions, broken links, redirection errors, and so on. You can also identify toxic/bad backlinks on your site to improve your organic rankings.

So what are you still waiting for? Click the button below to try Semrush today.

Start Semrush Free Trial Worth $129.95

Semrush Pros and Cons


  • It has a huge database of 25.4 billion keywords in the Keyword Magic tool.
  • Offer 55 SEO tools under one roof.
  • User-friendly interface that is easy to use, even for beginners.
  • Great tool for both PPC and organic keyword research.
  • You can easily find toxic links on any site.
  • Analyze traffic, backlinks, and keywords of any site in the world.
  • Measures featured snippets better than any other tool.
  • Provides custom SEO reports.
  • A free trial.


  • Pricing is a bit expensive compared to competitors.
  • Semrush only provides data for one search engine, Google.
  • While Semrush is user-friendly, it can take some time to learn how to use all of the features effectively.
  • All Semrush plans only come with one user account, and buying additional seats is expensive.
  • Add-ons are quite expensive.

Final Thought

Semrush is not for everyone. That is why we have compiled a list of Semrush alternatives for you to choose from.

Although we like Semrush and suggest it to everyone who wants to enhance their search traffic and revenue. However, there are many more SEO tools that are worth giving a try.

We hope this article helps you find the best Semrush alternatives and competitors for your site.

For more, check out these helpful resources:

Lastly, follow us on Facebook and Twitter to stay updated on the latest WordPress and blogging-related articles.

Frequently Asked Questions

Is There a Free Version of Semrush?

Yes! You can get a free trial of all of the Semrush features using this link. This will allow you to test it out and decide whether it’s right for you.

What Are Some Best Free Semrush Alternatives?

Google Keyword Planner, Ubbersuggest, KeywordTool.io, etc., are some of the best free alternatives to Semrush.

Which is Better: Semrush or Ahrefs?

I have been using Semrush for years, and I would recommend Semrush over Ahrefs because it gives you lots more data and tools when compared to Ahrefs.

Which is Better: Semrush or Ubersuggest?

Semrush is better suited for larger enterprises that have the budget and bear its expensive price tag. Ubersuggest is better suited for individual SEOs looking for a free or low-cost product that does the job.

Is SpyFu Better Than Semrush?

SpyFu is definitely a great tool for competitive analysis. But, Semrush is better. SpyFu, for example, lacks brand monitoring and social media tracking tools, both of which are major elements of competitor research.

Is Semrush the Best?

SEMrush has a number of strengths, including a wide range of features for keyword research, site audit, competitive analysis, and more. It also offers a user-friendly interface, regular updates and improvements, and excellent customer support. However, SEMrush may not be the best fit for everyone, particularly those on a tight budget.

Is Semrush worth It?

Semrush is definitely worthwhile! Although Semrush isn’t the cheapest solution available, We still think it’s a “must-have” tool for anyone who takes their SEO seriously.