23 February 2023
Are you trying to decide between Rank Math vs Yoast SEO to optimize your WordPress site?
When it comes down to WordPress SEO plugins, Yoast SEO is undoubtedly the most popular one. But this doesn’t mean that it is your only option for doing WordPress SEO. There are many other popular plugins available, like Rank Math SEO, which we will compare to the Yoast SEO plugin.
Rank Math is a relative newbie (when compared to Yoast SEO). However, it’s rapidly grown in popularity and has millions of downloads.
So, which one should you choose in the Rank Math vs Yoast SEO comparison? That is the topic of this post.
We’re not going to choose a “winner” and a “loser”. Instead, we’ll showcase what each plugin does well and how they compare so you can choose the option that best matches your needs, expertise level, and budget.
Let’s start by introducing each option in a little more detail.
Let’s see a quick overview of Yoast SEO and Rank Math before we start our hands-on comparison of both plugins.
Originally launched in 2010, Yoast SEO is by far the most popular WordPress SEO plugin. It was founded by Joost de Valk.
It’s become synonymous with “WordPress SEO” in many people’s minds. It is by far the most popular SEO plugin, as well as one of the most popular WordPress plugins ever. It is downloaded by 13 million happy users.
Rank Math, which was launched a few years ago in 2018, is a relative newcomer in the WordPress SEO field. But it comes from a well-known WordPress firm MyThemeShop, so the Rank Math team has plenty of knowledge to draw on.
Since its launch, it has quickly grown to become the third most popular WordPress SEO plugin (second All in One SEO). It is downloaded by 1.7 million happy users.
With the overview out of the way, let’s compare Yoast vs Rank Math in terms of their features.
However, when comparing the free version, Rank Math offers more features than Yoast SEO. It doesn’t mean it’s “better” because the important factor here is whether or not you’ll use those extra features.
However, if you will use those extra features, that’s an advantage to Rank Math.
Yoast SEO also provides premium add-ons for various types of SEO.
When it comes to the setup wizard, both these plugins do a good job. Both are just generally pretty user-friendly, as well.
Overall, this category is a toss-up, and it comes down to personal opinion in terms of which one you like.
Once you have installed and activated a Rank Math plugin, it first launches a setup wizard to help you configure the important basic features. You may also link your free Rank Math account to unlock more features. However, this is optional. If you want, you can connect it for more features.
On the Rank Math setup wizard page, you can see steps tabs and three modes similar to this:
You can select any of the three modes. However, the Custom mode is currently limited to Rank Math PRO users only. The easy and advanced mode steps are not much different. The advanced mode includes additional steps with more advanced settings to configure.
In the setup wizard, you’ll configure the following:
Once you are ready, click on the Setup Advanced Options button, which will unlock some additional steps for things like:
Once you’re ready, click on the Save and Continue button to return to the dashboard.
Here you will see a list of modules that allows you to enable or disable each module. Plus, configure all the modules that you’ve enabled. However, if you’re in Easy Mode, you won’t see all of the modules.
Like Rank Math, Yoast SEO offers a first-time configuration to help you quickly get up and running. You can access it anytime by going to Yoast SEO » General » First-time configuration tab.
The configuration will walk you through the essential settings, such as
After successfully setup Yoast SEO, you will notice that the Yoast Seo dashboard starts to provide certain suggestions and ideas to better optimize your website for higher ranking. It also offers some tips/suggestions and will flag any potential issues with your site:
Like Rank Math, Yoast SEO also offers a set of features modules that you can enable or disable whenever you want to. You can view this by going to Yoast SEO » Settings » Site features.
Let’s check out what the user interface Yoast vs Rank Math offers to the users.
Rank Math’s options are located in a sidebar panel that may be viewed from the top-right corner. The icon for opening the settings also offers a stunning overview of your content’s optimization:
By clicking it, you can expand the sidebar, which is separated into tabs.
In the General tabs, you can set the focus keyword(s) for your content and view the analysis. You can also get suggestions for keywords just by typing in the box:
When you click the Edit Snippet button, a window with your SEO title/description and social media information appears, along with a live preview:
The Advanced tab allows you to configure the Robot’s meta and canonical URLs.
The Schema tab allows you to configure schema markup for your pages. For example, in the schema tab, you can choose from different types of schema markup:
When you choose the type of schema, you’ll be able to enter the details and validate it.
Lastly, the Social tab lets you set up open graph information for Facebook and Twitter.
Yoast SEO gives you two ways to access its settings:
The settings are the same between the two, so it’s really just down to your personal preference.
Personally, we find the metabox to be a bit easier to work with, so we’ll focus on that.
The meta box has four tabs. In the SEO tab, you can set up the title/description and view a live preview. You can also add a focus keyphrase and view SEO analysis tips:
The SEO analysis gives three overall scores – red (bad), yellow (improvements), or green (good). You can also see a list of individual tips and whether your content is optimized for those tips.
The Readability tab gives you suggestions for improving your content with the same scoring as SEO optimization:
The Schema tab lets you set a page type, but the list is more limited, and you can’t add the data like Rank Math allows:
Finally, the Social tab lets you set up open graph information for Facebook and Twitter.
Both Rank Math and Yoast SEO provide keyword analysis while you’re writing content. You can enter the keyword(s) you want to target, and the plugin will analyze your content to show you how well-optimized it is and whether you need to make any changes.
One advantage of Rank Math is that it allows you to analyze multiple keywords for free. The free version of Yoast SEO lets you analyze only one keyword (though the premium version allows multiple keyword analyses).
Even in the free version, Rank Math lets you analyze up to five target keywords at once. Simply enter the keyword(s) you want to target, and Rank Math will:
You may also switch between different keywords by clicking them in the list. For example, if you select a different focus keyword, the analysis will change to focus on that specific keyword.
With the free version, Yoast SEO only allows you to analyze a single keyword. However, if you upgrade Yoast premium version, you can analyze multiple keywords.
The analysis works pretty similarly to Rank Math. Just add your keyword(s), and Yoast SEO will give you a score and compare your content to its list of specific suggestions.
However, Yoast SEO’s score is less specific, and it doesn’t show a numeric rating. It also shows three options: Green (good), Yellow (ok), and Red (bad).
Yoast SEO also divides its readability analysis into its own score, using the same scoring mechanism. The readability analysis can be a little odd since the score weighting might feel random at times.
For example, by changing a single letter in your text, you may go from red to green. In general, you should pay more attention to the individual readability advice than to your overall score.
Sometimes, you have certain aspects of your site that can keep you from being fully optimized for better search engine results. Having a resource that will let you know about potential problems in those instances can be beneficial.
Rank Math includes a detailed SEO analysis tool. Free reports are also available. It identifies the issues and resolves them right away.
Yoast SEO doesn’t offer that kind of feature. It only offers a content analysis tool that can be used to improve your SEO before your posts are published.
Google Search Console may help you in monitoring activities such as complete website analytics, keyword and page performance, and site indexing.
Rank Math is the best option for providing a unique experience of Google Search Console when connected. The first thing you need to have is your Google Search Console account, connect it with Rank Math and verify. The connection lets Rank Math fetch all the vitals of the website and display them on the dashboard.
When it comes to Yoast Seo, it allows users to verify their website. However, you won’t be able to see your website’s data directly on the WordPress Dashboard, like Rank Math. Yoast SEO does not offer the functionality/feature that allows users to view their website performances on a single platform.
Let’s talk about how much all of the above will cost you.
First and foremost, both plugins are available for free on WordPress.org and will work on most sites. But, as we said in the features section, the free version of Rank Math is much better when compared to Yoast SEO free version.
For example, the free version of Rank Math has the following features:
Yoast SEO can do all of that but only in the premium version.
In terms of premium versions, Rank Math is also significantly less expensive. There are two reasons for this:
Essentially, even if you only have one site, Rank Math will be less expensive. It is also a lot less expensive if you have multiple sites.
Rank Math offers three plans for its premium version:
As we mentioned, there are two types of premium plans for Yoast SEO:
For the core plugin, you’ll pay $99 per year, but that only allows use on a single site. For more sites, you only get a tiny discount on additional licenses:
So if you have five sites, you’d pay $445.50 to Yoast SEO! In comparison, Rank Math would only cost $59 for unlimited sites.
There are also four premium extensions for specific types of SEO:
You can also purchase all five plugins for a total of $229 per year.
Basically, you won’t make a “mistake” by using either plugin. It’s more about picking the plugin that will help you reach your SEO goals.
Generally, the free version of Rank Math offers more features. Yoast SEO, on the other hand, either costs or does not offer.
If you think you will use the free features, Rank Math may be for you. However, if you only use the SEO plugin to create some SEO titles and descriptions and maybe optimize for a single keyword, you won’t receive any more benefits from those features.
Finally, if you’re wondering which one we use here at Pickup WP, we’re currently using Yoast SEO to optimize the post you’re reading right now.
We hope this Rank Math vs Yoast SEO comparison helps you decide which plugin is better for your needs.
For your next steps, check out these helpful resources:
Rank Math offers more features than Yoast SEO, so it is better in that aspect. However, Yoast SEO can still perform all that most people require, so this question is too subjective to declare a clear winner.
Since rank math offers you a lot of SEO options to optimize your content, it turned out to be a good option if you are looking for some positive and better results.
Yoast SEO is more popular, and it’s one of the most popular plugins of all time.
Since Rank Math’s code has been built and optimized for maximum performance, installing it will not slow down your website.
Yes! Absolutely – every single WordPress site needs an SEO plugin, so you should pick one of these two options.
Rank Math is generally considered to be more beginner-friendly, with a simpler interface and more detailed explanations of features.
Both plugins offer good e-commerce support, but Rank Math may be the better option due to its more advanced features and schema markup support.
Yes! Absolutely. It is one of the best WordPress SEO plugins available. It can help you to increase your website ranking in search engines.