WP Rocket Review: Is It Really Worth Paying?

Are you looking for a complete WP Rocket review?

Using the right caching plugin will help you achieve faster website performance and loading times. And WP Rocket is one of them.

In this WP Rocket review, we’ll give you everything you need to make an informed decision on whether or not to buy WP Rocket for your WordPress website.

Let’s get started!

What Is WordPress Caching, And How do WordPress Cache Plugins Work?

A cache is a collection of stored data that may be accessed when needed. In computers, data is stored on a hard disk. When it is requested, a computer needs to run several processes before the information can be presented.

Cache solves this problem by processing frequently requested data and putting it in a temporary storage area or memory. This enables computers to access the file easily.

WordPress is, after all, a dynamic content management system. This implies that WordPress fetches data from the database when a user visits your website and does several additional tasks before sending the web page to the user’s browser.

When many visitors visit your website simultaneously, this causes it to load more slowly.

Caching helps you to avoid a lot of processes on your WordPress site. Your cache plugin generates a duplicate of the page after the initial load. It then delivers that cached version to every subsequent user, rather than going through the entire page generation process every time.

Why Do You Need WordPress Caching Plugins?

Caching is helpful since it cuts the load on your WordPress hosting servers and speeds up your website. You’ll need to set up proper caching to increase your WordPress site’s loading speed and performance.

A fast website boosts the user experience and encourages more page visits. This will also help you increase user engagement and the amount of time they spend on your website.

A fast website can help you gain even more organic search traffic to your site. Google offers fast websites a significant SEO benefit, which allows you to rank higher in search results.

How to Enable Cache on WordPress Website?

You have two options when it comes to caching on a WordPress website. First, select a web host that includes this feature as part of their hosting plans. Second, you need to install a caching plugin. Based on your web host, you may be able to use your preferred caching plugin alongside their in-house caching technology for maximum site speed.

About WP Rocket

WP Rocket is a paid plugin that allows caching on WordPress websites to improve loading times. In addition to caching, it has various other features that can help websites load faster, which we’ll show in this review.

WP Rocket - WordPress Cache Plugin

While many good free WordPress caching plugins are available, WP Rocket is a premium plugin that starts at $49. However, by the end of this WP Rocket review, you’ll know whether or not it’s worthwhile to invest in this plugin.

Does WP Rocket Really Improve WordPress Website Performance?

As previously stated, there are free caching plugins available. However, when we compared WP Rocket to WP Super Cache and W3 Total Cache — based on the test data — WP Rocket offered the best performance optimization results.

Before and After Test Results WP Rocket

So, if money is no object, getting WP Rocket is definitely the best option. For everyone else, this WP Rocket review will help you decide whether buying this premium caching plugin is a valuable decision or whether you should save your money and search elsewhere.

To help you to make that decision, let’s start by looking at the pros and cons of WP Rocket. Then we’ll show you how to use WP Rocket to optimize your WordPress website.

Pros and Cons of Using WP Rocket

This WP Rocket review is incomplete if we don’t cover its pros and cons.

Pros of Using WP Rocket

  • Friendly and easy-to-use interface.
  • Excellent customer support and extensive beginner-friendly documentation.
  • Has an automatic speed optimization feature.
  • It is simple to configure compared to plugins like W3 Total Cache.
  • Including gzip compression.
  • It has a static cache for both mobile & desktop.
  • Deferred loading of JS files.
  • WordPress database optimization.
  • CDN Integration.
  • Cloudflare Support.
  • XML sitemaps preloading.
  • Lazy image loading.
  • Compatible with the most popular WordPress themes and plugins.

Cons of Using WP Rocket

  • It’s a premium plugin & does not offer a free version.

How to Optimize Your WordPress Website with WP Rocket

Below are WP Rocket’s best features to optimize your WordPress website for speed and performance.

Cache Setting

As a WordPress Caching plugin, this feature definitely sits on the top.

This tab contains some of your website’s most basic cache options.

Here, you can choose whether to show the cached version of your website to logged-in WordPress users. The default setting disables logged-in WordPress users. By allowing this, you can browse your uncached version as the administrator.

Basic Cache options in WP Rocket

Further, you can decide if you want to cache your website for mobile users. There is an option to provide a mobile-first cached version of a website. If your primary users access your website via mobile devices, this feature can help you provide a unique User Experience.

Lastly, you can set the Cache Lifespan. This is the time when your visitor will see the cached version of your site before it is cleared. If your page’s content is highly dynamic, you need to select cache every 5 or 10 minutes.

However, if the content of your website remains unchanged for a long time, you might choose to keep the cache file permanently.

The longer the Cache Lifespan, the faster your website will be.

File Optimization

The File Optimization tab contains several options for optimizing your site’s CSS and JavaScript code. This is also where you’ll find WP Rocket’s most unique features, such as the ability to remove unused CSS and delay JavaScript execution.

WP Rocket File Optimization - Optimize CSS and JS

The following options are available for your website’s CSS code:

  • Minify CSS files.
  • Combine CSS files – I don’t suggest using this if your host uses HTTP/2.
  • Optimize CSS delivery – You may either use the remove unused CSS feature or opt to load CSS asynchronously.

You have the following options for JavaScript:

  • Minify JavaScript files.
  • Combine JavaScript files – Similar to CSS, I don’t suggest using this option if your host uses HTTP/2. You also can’t use it if you use the “delay JavaScript execution” feature.
  • Load JavaScript deferred – It can help with the render-blocking warning displayed by tools like PageSpeed Insights.
  • Delay JavaScript execution – The new feature I mentioned above. If you have crucial scripts that you must load immediately, you can specify them here to avoid problems.

Media Optimization

The Media tab allows you to speed up your site’s images, videos, and other media files by using lazy loading.

With lazy loading, your site will delay loading certain below-the-fold content until a visitor begins scrolling down the page. You can enable lazy loading individually for images, iframes, and videos.

If you embed many YouTube videos, you’ll like the ability to replace the YouTube embed with a static preview image. This can significantly reduce page load times because WordPress will not load the actual YouTube embed until a user clicks on the preview image.

You can also add missing image dimensions, which helps in preventing layout shifts and improving the Cumulative Layout Shift (CLS) metric in Google’s Core Web Vitals.

Media Optimization

Cache Preloading

With preloading, WP Rocket enables you to “preload” pages into the cache before a visitor visits. This is useful for ensuring that all of your site’s users experience speedy, cached pages.

Preload Cache Settings

However, you can keep everything at its default settings. I don’t advise changing anything unless you’re sure what you’re doing.

Advanced Rules

The Advanced Rules tab allows you advanced control over caching behavior.

You can disable caching for specific URLs, cookies, and user agents. You may also set URLs to always purge when you edit a post/page and cache query strings.

Here, one thing you might want to do is to prevent your contact form page from being cached. Because caching can sometimes cause issues with forms, I normally exclude my form page just in case.

Aside from that, these options are largely for advanced users, and most individuals won’t need to change anything.

Advanced Caching Rules

Database Optimization

Your website’s database serves as its foundation. This is where the important files, data, and settings are stored. However, it might get too busy at times and harm the performance of your website.

WP Rocket Database optimization feature might help you get rid of such garbage. WP Rocket, for example, may remove trashed content or spammy comments on your blog entries. This type of cleanup ensures that your website works properly without slowing down.

And one feature that I particularly like about WP Rocket’s Database section is the ability to schedule your database cleanup to run automatically.

WP Rocket Data Optimization

Note: Before cleaning your database, we advise creating a backup – anything should happen, but it’s always better to be safe than sorry.

You can use UpdraftPlus to create a complete backup of your WordPress site. For more, see your list of best WordPress backup plugins.

CDN Compatibility

The CDN tab helps establish a content delivery network to enhance global load times. This is completely optional, and using a CDN will cost you extra money. WP Rocket only helps you configure your website to use a CDN; the plugin does not have its own CDN.

You have two choices here:

  • You can use WP Rocket’s CDN service, RocketCDN. It costs $7.99 per month for unlimited bandwidth.
  • You can use a third-party CDN service such as KeyCDN, Bunny CDN, StackPath, and others. If you use one of these services, enter your CDN URL in the CDN CNAMES box.

Setup CDN in WP Rocket

Additionally, you can prevent specific files from being served by the CDN; most websites won’t require you to do this, though.

Heartbeat API

The Heartbeat tab allows you to stop or limit the WordPress Heartbeat API, which can save server resources.

The Heartbeat API is responsible for features like autosaves.

We recommend leaving these settings defaults to Reduce activity. If you’d prefer, you may also turn off the Heartbeat API in specific areas.

Heartbeat Control

WP Rocket Pricing

WP Rocket, as previously said, is a premium WordPress caching plugin with three purchase options:

WP Rocket Pricing

  • Single: It costs you $59, where you’ll get one year of support and updates for one website.
  • Plus: It costs you $119, where you’ll get one year of support and updates for three websites.
  • Infinite: It costs you $299, where you’ll get one year of support and updates for unlimited websites.

Are There Any WP Rocket Alternatives?

Yes, there are various alternatives to WP Rocket. The best include Hyper Cache, WP Super Cache, and W3 Total Cache. However, when compared to these other caching plugins, WP Rocket is the best.

Look at the screenshot to compare a few features of these caching plugins.

Comparison of WP Rocket With Other Caching Plugins

As you can see above, WP Rocket covers all the boxes; however, the other three caching plugins offer limited options.

Other caching plugins require you to install extra plugins to get exclusive features such as database optimization, Google fonts optimization, lazyload images, etc. However, WP Rocket is the only cache plugin that includes all of these fantastic features by default.

Final Thought – Is WP Rocket Worth It?

If you’re looking for a secure and quick solution to maintain your website fast and optimized, WP Rocket is an option you should highly consider.

Even though WP Rocket does not provide a free edition or a free trial, we can promise you that their plugin is the most cost-effective option to speed up WordPress websites. It also includes some fantastic tools that make site optimization a breeze.

It’s not only user-friendly.

It is recognized as the best caching plugin by WordPress Experts.

Instead of installing six to ten extra cache plugins, which can cause compatibility issues, you only need WP Rocket.

Its basic and appealing user interface is extremely simple to use. It’s ideal for users of all skill levels. Additionally, they have excellent email support and a customer service team if you encounter problems during the procedure.

So what are you still waiting for?

Click Here to Get Started With WP Rocket Today!

Frequently Asked Questions

Can I Use WP Rocket For Free?

No, WP Rocket is not a free plugin. It costs $59 per year. However, WP Rocket has a 14-day money-back guarantee, so you can technically give it a shot that way. If it doesn’t work for your site, you can always ask for your money back.

What Does WP Rocket Do?

WP Rocket is a WordPress performance plugin. It speeds up your WordPress site and helps you pass the Core Web Vitals.

Which Is Better, WP Rocket vs W3 Total Cache?

W3 Total cache is an excellent option if you’re on a budget. However, if you want advanced features that you won’t find in free caching plugins, WP Rocket is the way to go. It’s the best option that you’ll pass the Core Web Vitals.

Which Is Better Autoptimize vs WP Rocket?

WP Rocket is a powerful performance plugin, whereas Autoptimize only handles file minification and concatenation. The added performance optimization from caching, database cleanup, and other features make WP Rocket better.

Is Nitropack Better Than WP Rocket?

Nitropack is more powerful than WP Rocket at improving your site’s performance. It offers more advanced features and better speed optimization. However, it is much more expensive than WP Rocket.

Which Is Better, WP Rocket vs WP Optimize?

We highly recommend both WP Rocket and WP-Optimize. They both are great caching plugins.

However, WP Rocket gets ahead with its advanced file optimization, CDN support, and better interface.

But that doesn’t mean WP-Optimize is ineffective. It’s better than WP Rocket at image optimization and database cleanup.