SE Ranking vs Semrush Comparison 2024: Which Tool is Better?

Are you on the hunt for the ultimate SEO tool to skyrocket your website’s performance?

Choosing the right platform can make all the difference in optimizing your online presence, driving more traffic, and boosting your sales.

In this detailed comparison of SE Ranking vs Semrush, we will look at the core features and pricing of two of the industry’s leading SEO tools.

Discover which tool offers you the edge to outperform your competitors and achieve your digital marketing goals.

Whether you are a small business owner, an SEO professional, or a digital marketing agency, understanding the nuances of these tools can be the key to making an informed, commercially savvy decision for your SEO strategy.

Are you in a rush?

Here’s our quick verdict: Semrush is the most complete SEO toolkit, with over 55 SEO tools, making it a popular choice for businesses looking for a one-stop solution. However, SE Ranking stands out for its cheap pricing, providing the best value for businesses searching for affordable options.

Try Semrush Pro For 7 Days Free

Try SE Ranking For 14 Days Free

SE Ranking vs Semrush – Overview

Here is a quick overview of the both SEO software:

SE Ranking

SE Ranking - All in One SEO Software

SE Ranking is an all-in-one SEO toolkit that helps agencies, entrepreneurs, small and medium-sized businesses, and enterprises manage their SEO tasks and increase organic traffic.

The company has offices all around the world and is trusted by more than 800,000 users.

Furthermore, SE Ranking takes pride in being simple to use, making it a great option for both beginners and SEO specialists. It is trusted by major companies such as Trustpilot, Recruitee, Zapier, and others, so you know you’re in good hands.

Overall, it is one of the most affordable options available when it comes to SEO platforms. As a result, it is a great choice for anyone starting a business on a tight budget.

Some of the key features of SE Ranking include:

  • Keyword research and rank tracking
  • Competitive research
  • On-page SEO checker
  • Backlink checker
  • Website audit
  • SERP checker
  • Content marketing tool

Try SE Ranking For Free


Semrush - Best SEO Tool

Semrush is a SaaS platform for online visibility and content marketing that offers various search engine optimization tools.

It has over 55 tools to help you expand your online business. It launched in 2008 and has become one of the world’s most well-known SEO tools.

Furthermore, it is trusted by several prominent brands, including Amazon, Samsung, Forbes, and Walmart.

It has a massive database of over 808 million domains, more than 25.8 billion keywords, 142 geographical databases, and over 43 trillion linkages.

To sum it up, it offers everything you need to boost your online visibility in one convenient package.

For more, check out our complete Semrush review.

Some of the key features of Semrush include:

  • Keyword research tools
  • Site audit
  • On-page SEO optimization tools
  • Competitor analysis
  • Backlink analysis
  • Content marketing toolkit
  • Social media toolkit
  • Market analysis
  • PPC keyword tool
  • Position tracking

Try Semrush For Free

Semrush vs SE Ranking: Detailed Features Comparison

Above, we will see the key features of each tool. Let’s go a little deeper and see how they measure up side-by-side.

SE Ranking vs Semrush: Ease of Use

Are you new to SEO? Then, you should look for an SEO tool with an easy-to-use interface.

Let’s check out Semrush or SE Ranking, which is more user-friendly.

SE Ranking

SE Ranking is well-known for its user-friendly interface, making it an ideal choice for both new and experienced SEO professionals.

When you log in, you’re welcomed with a simple, user-friendly interface that leads you through its features.

Setting up projects is simple, with step-by-step instructions for monitoring your website’s rankings, analyzing competitors, and doing keyword research.

Here is how the SE Ranking interface looks like:

SE Ranking Dashboard


Semrush organizes all of its features into toolkits. When you click on the toolkits, the tools and their associated features display.

This organization allows it to keep things less cluttered despite the huge number of functionality and features it offers. However, it might still be difficult to manage for a first-time SEO tool user.

Here is how the Semrush interface looks like:

Semrush Dashboard


In terms of ease of use, SE Ranking gives a better user experience for beginners by making it easy to access all of the features. While Semrush’s UI is well-designed, the sheer number of tools and features may overwhelm beginners. However, everyone can learn their way around it, and then it can be quite easy to navigate.

Semrush vs SE Ranking: Keyword Research

Keyword research is important for any business that wants to rank better in search results and get more organic traffic.

Both SE Ranking and Semrush are great tools for keyword research.

Each offers a number of features that may help you in finding the best keywords for your website.

SE Ranking

SE Ranking’s keyword suggestion tool contains a database of over 5.5 billion keywords. This makes it easy to find the best keywords for SEO and PPC campaigns.

The keyword suggestion tool allows you to

  • Analyze keywords
  • Find new keyword opportunities
  • Analyze your competitors in both organic and paid search

After you enter a seed keyword, the tool generates a list of keyword ideas.

Each keyword contains information such as search volume, CPC, competition level, keyword difficulty score, and more.

Keyword Research for WordPress Themes in SE Ranking

This helps you to quickly identify profitable keywords for which you can rank in a day or less.

Furthermore, the SE Ranking Keyword Rank Tracker tool allows you to track keyword rankings on Google, Bing, Yahoo, and YouTube.

In addition, you can also use the Keyword Grouper tool that helps you segment keywords for further distribution across your website.


Semrush keyword research tool gives you access to a database of over 25+ billion keywords, making it even bigger than SE Ranking!

It offers six keyword research and tracking tools. These include Keyword Overview, Keyword Magic Tool, Keyword Manager, Position Tracking, Organic Traffic Insights, and Keyword Gap.

The Keyword Overview provides insight into keyword volume, keyword difficulty score, SERP results, volume trends, and more.

Semrush Keyword Overview

On the other hand, Semrush Keyword Magic Tool helps you find long-tail keywords, question-based keywords, and related terms that can help capture a broader audience.

One notable thing that you can find in the Keyword Magic Tool is the search intent feature. It provides insights into whether keywords are navigational, informational, commercial, or transactional. As a result, this helps you in content planning and optimization strategies.

Semrush Search Intent for Content Marketing

Additionally, you can use the Keyword Gap tool to check which keywords your competitors are ranking for but not you. This tool will provide you with a list of missing keyword opportunities, as well as a Venn diagram of overlapping keywords.

Semrush Keyword Gap


Overall, Semrush’s keyword research tool performs better than SE Ranking’s keyword suggestion tool. It gives you more data points, helping you improve your keyword research and better understand search intent.

SE Ranking vs Semrush: Competitor Analysis

Learning about your competitors and their SEO strategies is an excellent way to increase your website traffic and overall online visibility on Google SERPs.

Here’s how SE Ranking versus Semrush plays in the competitive analysis tools.

SE Ranking

With SE Ranking, you can simply enter any domain name or URL and get a 360-degree view of your competitor’s organic and paid promotion strategies. It gives detailed information on your competitor’s keywords, such as ranks, search volume, keyword difficulty, CPC, and projected cost per target term.

SE Ranking Competitive Research for Themeisle

You’ll even be able to filter search results by country, making it easy to understand regional differences.

In addition, you can also use the SERP features to see which keywords help your competitors appear in the rich results.

SERP Features Result

Furthermore, SE Ranking provides useful information on PPC competitor research, too. You will be able to see what keywords your competitors used in their campaigns and which ads worked best for them.


Semrush’s competitor analysis tools are fairly similar. Simply go to Domain Overview and enter any of the competitor’s website URLs to find out their website traffic, organic keywords, backlinks, traffic growth over time, and much more.

Semrush Domain Overview Report

If you’re looking to analyze local SEO performance, you can even split down the data by country. For example, if you just want to check which keyword the domain ranks for in the US, choose the US from the selection tool at the top.

However, the most notable feature that Semrush’s Domain Overview offers is the Keywords by Intent report.

Keyword by Intent Report in Semrush

It shows you what percentage of the ranking keywords are informational, navigational, commercial, and transactional.

This is useful for reviewing your SEO strategy. For example, if you run a blog, you should expect most of your ranking keywords to be informational. However, if you run an online store, you would expect them to be transactional or commercial.

Similar to SE Ranking, you get paid traffic analysis, too. It provides you with a list of organic competitive domains and paid traffic distribution, which helps you analyze those domains.


Honestly, both these tools offer excellent data regarding competitor research. However, with Semrush, you will get more in-depth data as it has the bigger keyword and backlink databases.

Semrush vs SE Ranking: Backlink Analysis

Backlinks are crucial for SEO and one of the Google ranking factors, which makes backlink analysis an essential part of any SEO campaign. Understanding the types of links that your rivals have will help you uncover opportunities to build better links for your own site.

SE Ranking

SE Ranking’s Backlink Checker and Backlink Tracking offer a detailed study of a domain’s backlink profile.

Backlink Checker can examine any domain and generate detailed reports that include data like referring domains, top-linked pages, and anchor text.

Furthermore, it allows you to see the Page Trust and Domain Trust scores, which indicate the possibility of a page or domain ranking in SERP. Before you decide to try out any backlink, these scores will help you decide whether it is worthwhile.

SE Ranking Backlink Checker

Using the Anchor Texts tab, you can find the most common anchor texts and calculate the number of backlinks and referring sites linked with them. The anchor text distribution data helps discover spam or toxic backlinks with irrelevant anchor texts.

Furthermore, the Pages Report provides detailed SEO statistics for the pages with the most backlinks. This information helps you identify the type of content that gets links in your niche.

Most Backlinks Pages Report

On the other hand, the Backlink Tracking tool is a simple way to watch and monitor the backlinks to your website and competitors. It keeps you up to date on your website’s backlink profile and offers insights into the newest market trends and opportunities.


Semrush offers five different tools for backlink analysis. These include Backlink Analytics, Backlink Audit, Link Building Tools, Bulk Analysis, and Backlink Gap.

The Backlink Analytics tool lets you analyze all of your website’s backlinks as well as those of a competitor. You get information on your website’s authority score, total number of backlinks, types and quality of referring sites, and much more.

Semrush Backlink Analytics

You can also compare up to four competitor domains and your own backlink profile.

The Backlink Audit Tool is very effective for finding and removing toxic backlinks. It checks all of your backlinks and offers a complete report on which links may impact your website’s SEO.

Semrush Backlink Audit

Semrush’s Link Building Tool is yet another excellent tool. This tool helps you in finding the most relevant prospects to acquire backlinks.

Semrush Link Building Prospects

In addition, the Bulk Analysis Tool allows you to analyze multiple URLs or domains at once.

Finally, the Backlink Gap Tool allows you to analyze multiple domains and identify potential backlink opportunities. This feature is very useful if you want to keep ahead of the competition or find link opportunities.


Both tools offer complete features to analyze backlinks. These include the ability to track backlink quality, find toxic links, and compare your backlink profile to your competitors.

However, Semrush edges ahead because of its extensive backlinks database and advanced features like backlink gap analysis and link-building opportunities.

SE Ranking vs Semrush: Site Audit

Site audits are vital to monitoring your website’s overall health and performance. It can help you detect technical and on-page SEO issues, including broken links, duplicate content, page load speed, and more.

Before deciding whether to use Semrush or SE Ranking, be sure to check out the site audit feature on both SEO platforms.

SE Ranking

SE Ranking provides an easy-to-use website audit function to help you optimize your website’s performance. With essential metrics presented on performance graphs, you can quickly identify any issues affecting your site’s performance.

The site audit reports give easy-to-follow, quick fixes for every issue discovered. Although it contains detailed analytics data, it is presented in an understandable manner. Even if you are new to SEO, you will find these reports simple to interpret.

SE Ranking Site Audit

The Site Audit Report provides key metrics, including Core Web Vitals, Pages Crawled, URLs Found, and Health Score. This gives a thorough summary of your website’s health, making it simple to find areas for improvement.


Semrush provides a free SEO audit that looks for more than 140 technical site health and SEO issues. These issues are grouped into three categories based on their severity: errors, warnings, and notices, with the frequency of found issues shown.

Semrush Site Audit

The Site Audit tool also informs you whether GoogleBot can crawl and index your website.

Furthermore, you can analyze your page’s loading speed, identify any internal linking issues, carefully organize your website structure, and ensure efficient PageRank distribution.

In addition, if you have a multilingual website, Semrush can help you ensure that your hreflang tags are properly implemented. Incorrect implementation might cause Google to provide the incorrect version of your website to your target audience.


SE Ranking and Semrush both offer excellent website audit tools. SE Rankings appears to provide information in a more visually appealing manner, using several graphs.

However, Semrush gives detailed reports in several areas, which can provide highly detailed information, making it a better choice for advanced industry professionals.

Semrush vs SE Ranking: On-Page Checker

An SEO tool with strong on-page SEO features can give thorough insights and helpful recommendations for optimizing your page’s content and structure.

Let’s compare SE Ranking with Semrush’s on-page SEO features.

SE Ranking

SE Ranking offers a complete On-Page SEO Audit that lets you analyze hundreds of ranking factors for each page. You may also compare your on-page SEO metrics to those of your competitors to uncover areas for improvement.

SE Ranking On-Page SEO Audit

By analyzing keyword count, usage, and density, you can identify content opportunities that can improve your search engine results. In addition, you can also create custom on-page tasks for each target URL and rank them based on their potential to increase the overall quality score.


Similar to SE Ranking, Semrush’s On-Page SEO Checker is a valuable tool for website optimization. It analyzes your landing pages and suggests high-ranking pages to improve for specific keywords.

Semrush On Page SEO Checker

It also recommends new link-building sources and uses data from Semrush’s Site Audit tool to detect technical site errors. The Semantic Ideas feature finds new keywords and related topics to your target keyword. In addition, the tool also offers content ideas and guidance on what to do with your content.


The on-page SEO features are close to one another and do not differ a lot. However, Semrush digs deeper and offers more exact and thorough recommendations for on-page SEO.

SE Ranking vs Semrush: Pricing

If you’re a new blogger or business owner who is bootstrapping your business, pricing may be a concern. It is important to understand what is included in the pricing of each plan.

This ensures that you have access to all of the SEO tools and features that you need.

SE Ranking

SE Ranking offers three pricing plans: Essential, Pro, and Business. You can customize the Pro and Business plan by changing the number of keyword tracking you want to track. Plus, you will get a free migration service and a 20% discount on buying annual plans.

SE Ranking Pricing

  • The Essential plan costs $52/mo (billed annually). This plan includes 500 keywords tracked daily, 5 projects with up to 5 competitors each, SE Ranking site audit for up to 1,00,000 pages, monitoring for 17,500 backlinks, and checking backlinks for up to 50 domains per day.
  • The Pro plan costs $95.20/mo (billed annually). This plan includes 2,000 keywords tracked daily and 30 projects with up to 10 competitors each. It includes website audits for up to 2,50,000 pages, monitoring for 30,500 backlinks, and checking backlinks for up to 100 domains per day.
  • The Business plan costs $207.20/mo (billed annually). This plan includes 5,000 keywords tracked daily and unlimited projects with up to 20 competitors each. It includes website audits for up to 700,000 pages, monitoring for 90,000 backlinks, and checking backlinks for up to 300 domains per day.

There is also a free trial of SE Ranking you can take advantage of.

Start SE Ranking Free Trial


Like SE Ranking, Semrush also offers three pricing plans: Pro, Guru, and Business. You can save 17% by paying annually.

Semrush Pricing

  • The Pro plan costs $117.33/mo (billed annually). This plan tracks up to 500 keywords and, gives you access to create 5 projects, and offers 10,000 domain & keyword analytics per report.
  • The Guru plan costs $208.33/mo (billed annually). This plan tracks up to 1,500 keywords and, gives you access to create 15 projects, and offers 30,000 domain & keyword analytics per report. It also offers access to historical data and Google Data Studio integration.
  • You have to contact them for the business plan. This plan tracks up to 5,000 keywords and gives you access to create 40 projects and offers 50,000 domain & keyword analytics per report. It also offers API access and voice metric sharing.

Furthermore, Semrush also offers a very limited free plan. Plus, you can also take advantage of the free trial to try out the features.

Start Semrush Free Trial


Semrush is much more costly than SE Ranking. If you are on a tight budget, SE Ranking may be a better option. However, with all of the features available in one place, Semrush’s price tag is justified.

SE Ranking vs Semrush: Pros and Cons

SE Ranking Pros and Cons


  • Simple and clean user interface
  • Very accurate keyword rank tracking
  • Great competitor analysis features
  • Offers white-label features
  • A 14-day free trial is available
  • Affordable compared to Semrush


  • Offer fewer features compared to SE Ranking
  • No free plan
  • Limited social media management

Semrush Pros and Cons


  • Complete all-in-one SEO suite
  • Biggest keyword and backlink databases
  • Robust link-building and outreach tool
  • Outstanding keyword research tools with search intent
  • Measures featured snippets
  • An exclusive content marketing toolkit
  • A 7-day free trial and a limited free plan are available


  • It’s more expensive than SE Ranking
  • It only gives you data for Google

SE Ranking vs Semrush: User Rating

Let’s look at user ratings from popular review sites.

SE Ranking

On Trustpilot, SE Ranking got 3.8 out of stars from more than 500+ reviews.

SE Ranking Rating on Trustpilot

On G2, SE Ranking got 4.8 out of 5-star ratings from more than 1250+ reviews.

SE Ranking Rating on G2


On Trustpilot, Semrush got 4.2 out of 5-star ratings from more than 550+ reviews.

Semrush Rating on Trustpilot

On G2, Semrush got 4.5 out of 5-star ratings from more than 1900+ reviews.

Semrush Rating on G2

Final Thought: Which Is Better, Semrush vs SE Ranking?

Honestly, you can’t go wrong with SE Ranking or Semrush. Both of these SEO tools are well worth their price.

SE Ranking stands out for its accurate keyword research and user-friendly design, making it a great choice for those who value simplicity and accuracy in their SEO activities. If you’re new to SEO or prefer a basic approach, SE Ranking might be your go-to tool.

Semrush, on the other hand, provides a more comprehensive suite of tools, such as detailed keyword research, in-depth competitor analysis, and powerful link-building tools. It is the Swiss Army knife of digital marketing, ideal for those looking for an all-in-one SEO tool.

So, here is our recommendation: if you are a beginner or prefer a streamlined approach, go with SE Ranking. Or, if you’re looking for a comprehensive toolkit to tackle various aspects of digital marketing and SEO, Semrush is your best option.

In the end, both SE Ranking and Semrush are valuable SEO assets, and your decision should be based on your individual goal and level of comfort. Happy optimizing!

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