KWFinder Review 2024: Is It The Best Keyword Research Tool?

If you are serious about building a strong online presence and driving more traffic to your site, you will need a good keyword research tool.

When it comes to keyword research, KWFinder is one such tool for finding low-competition, high-volume traffic-generating keywords.

So, in this KWFinder review, we take a closer look at KWFinder to see if it is the best research tool available.

About KWFinder

KWFinder - Keyword Research Tool

KWFinder is a popular keyword tool developed by Mangools and is part of its SEO tools suite.

And it’s a good tool.

First, because it focuses on simplicity, the user interface is seamless, the features are intuitive, and you’re not overburdened with dashboards you’ll never use.

However, it is not only about innovative design.

KWFinder is a good keyword finder tool. It can generate a large number of keyword ideas, as well as monthly search numbers and a remarkably accurate keyword difficulty score.

It also has advanced keyword research options such as result filtering and SERP analysis.

However, it is not the best tool for everyone.

So, let’s take a closer look to decide if KWFinder is worth your money.

KWFinder Pros and Cons


  • One of the cheapest keyword research tools, it starts at just around $19.90/mo.
  • Intuitive and easy-to-navigate interface for beginners.
  • Keyword difficulty scores that are generally considered reliable.
  • Detailed SERP analysis, including metrics like Domain Authority, Page Authority, and Backlink Profiles.
  • Strong data aggregation for keyword analysis.
  • Multiple research options for unique keyword opportunities.
  • Historical search volume data to understand keyword trends and seasonality.
  • Integration with other Mangools tools such as SERPChecker, LinkMiner, and SiteProfiler.


  • There are limits on the number of keyword searches and SERP lookups per day, which might be restrictive for heavy users.
  • You can’t buy KWFinder alone.
  • Not ideal for competitor research.
  • The SERP feature of this tool is basic.

Start KWFinder Free

How Effective Is It for Traditional Keyword Research?

Traditional keyword research focuses primarily on keywords’ search volume and competition level. It involves a process of finding relevant keywords with high search volume and targeting those for your content or website.

And mangools keyword finder is good at it—most of the time.

To get started, you’ll need to enter a seed keyword and generate a list of related keyword suggestions.

KWFinder Keyword Research for "Content Marketing"

You have everything in front of you, including volume, keyword difficulty score, and even a SERP analyzer.

KWFinder Search Results for "Content Marketing"

At a glance, it’s a valuable tool for traditional, long-tail keyword research.

However, there are certain limits, such as a limit on the results displayed:

KWFinder Keyword Limitation

But overall, you’ll be able to do traditional keyword research on a whim.

How Effective Is It for Competitor Keyword Research?

Competitor keyword research is the process of uncovering the keywords your competitors are ranking for in search engines like Google.

Basically, it’s looking at what your competitors rank for. That way, you can target terms that are bringing them success. Everything else being equal, you can produce better content and outperform them.

Does KWFinder help here?

Yes and no. You can browse keywords by domain, which is a great place to start:

KWFinder Keyword Search By Domain

And you’ll get the keywords they’re ranking for.

KWFinder Search by Domain Results

But it’s not the most comprehensive. You don’t get the deep analysis you’d get with Semrush. For example, Semrush can pull up every possible keyword your competitors are ranking for.

And there’s another problem. You don’t get the full picture because your results are capped in KWFinder.

As we said earlier, it’s not a perfect tool.

KWFinder Review: A Complete Walkthrough

Above was KWFinder at a glance.

For the complete KWFinder review, read on.

Here, we looked at everything, from features and interfaces to pricing.

Let’s start with the KWFinder user interface.

1) KWFinder User Interface

Did you know what the most hated feature of any SEO or keyword research tool is? It’s their complex user interface.

In our experience with SEO tools, we’ve come across some rather annoying interfaces. However, because it is so feature-rich, we had no option but to use it.

However, this is not the case with KWFinder.

Truly, in the current landscape of SEO tools, KWFinder stands out with its remarkably straightforward and intuitive interface, a feature that is hard to come by in other tools.

This ease of use is a major reason why KWFinder is a favorite among beginners.

Let me show you live examples.

No matter how you start your SEO keyword search, whether it’s by entering a seed keyword or a domain, you will only see three major tabs in one window.

Simply analyze them and decide.

That’s it.

Here are the screenshots of the main tabs you’ll most likely play around with in the KWFinder tool:

KWFinder User Interface and Tabs

Here are a couple of things we liked about the KWFinder user interface:

First and foremost, it provides a single-window option for getting all the information, including Keywords, Filters, Keyword difficulty, Question keywords, and more.

Second, a dark mode. However, it’s not revolutionary by any means, but some users love working in a dark mode, so this shows Mangools is focused on great user experience.

KWFinder Dark Mode User Interface

Third is keyboard shortcuts to research and analyze keywords faster.

KWFinder Keyboard Shortcuts

Fourth, the search history to know your KWFinder search history in the modal window.

2) Easily Find Keyword Difficulty

It does not really matter how you conduct keyword research.

The bottom line is that you want to outperform your competitors and get a first position on Google SERPs.

Therefore, calculating a keyword difficulty score is an important feature for all keyword tools.

KWFinder gives a keyword difficulty score, allowing you to simply identify low-competitive keywords.

It is basically an indicator of how tough it is to rank the term on a scale of 0 to 100.

KWFinder KD Filter

The KWFinder KD is determined from the link profile of URLs that appear on top of Google search results.

Here is a KD chart to help you find easy-to-rank keywords with KWFinder.

KWFinder Keyword SEO Difficulty Chart

The color coding makes it easier to identify low-hanging fruit when scrolling through a list, allowing you to uncover gems much faster.

However, there is a caveat.

This is a KWFinder-specific metric. If you put the same keyword into other keyword tools, you can get different SEO difficulty scores.

Let us look at a comparison:

SEO Difficulty Score Comparison of KWFinder, Semrush and Keyword Revealer

These results show some connection between keyword tools, but everyone uses a different algorithm, so you can expect different numbers.

What’s important to remember is to identify your reference point and compare keywords according to it.

Here’s some good news: KWFinder’s SEO difficulty score is more accurate. You should still perform some human evaluation of the SERP, but you can rely on that score, especially for low competition levels.

3) SERP Analysis & SERP Checker

When doing keyword research, you should be aware of the top-ranking websites for every keyword you want to rank for.

This is when the KWFinder SERP analysis comes into play.

KWFinder displays competitors in the SERP overview window, which is placed just below the keyword difficulty tab.

Have a look:

KWFiner SERP Overview Window

And it’s pretty helpful.

Here, you will find all the details, such as the Domain Authority, Page Authority, Citation Flow, Backlinks, LPS, and more.

However, the best feature is the LPS (Link Profile Strength).

KWFinder LPS

This is a metric that Mangools developed to measure a competitor’s backlink profile.

The higher the number, the more difficult it will be to overtake them.

Even more, it also shows which competitor earned the featured snippet.

Overall, it gives you almost every metric you need to make our SEO strategy. If you want a closer look at the SERP for important search results, you can open the full SERPChecker, which runs separately from KWFinder:

KWFinder SERPChecker

Here, you will get 45+ SEO and popularity metrics to evaluate the website’s authority, popularity, and backlink profile. It is up to you which ones you want to use. You can select the ones you are interested in by clicking the “Metrics settings” button in the top right corner.

4) Multiple Keyword Research Options & Database Size

If you need help finding worthwhile keywords, you’ll love KWFinder’s multiple keyword research options.

KWFinder Multiple Keyword Research Options

In the KWFinder keyword research tool, you get keyword suggestions of three types:

  • Related keywords
  • Autocomplete
  • Questions

So, let’s break down these options and how they work:

Related Keywords are additional keyword suggestions that are closely related or relevant to the primary term you have entered.

Autocomplete pulls data using Google’s autosuggest feature. That is when Google tries to guess what you want to search.

KWFinder Autocomplete

Ubersuggest performs this as well but with a much larger dataset.

That is why you may use other software to autocomplete keywords and then import the results to get metrics such as keyword difficulty.

The Questions tab searches for data by adding prefixes to your keyword. These contain words like how, what, where, which, etc.

KWFinder Questions

However, other tools, such as AnswerThePublic, do better, at least in terms of the number of suggestions.

But wait, is everything right?

When it comes to keyword databases or the total number of keywords, KWFinder may not be your first choice.

When compared to other SEO tools, such as Semrush or SE Ranking, KWFinder has a smaller keyword database.

For example, when we enter the seed keyword “wordpress plugin” in the KWFinder, we get a few related keywords. But in Semrush, we get 1,28,000+ keywords.

Semrush Related Keywords

This shows how small KWFinder’s keyword database is compared to other SEO keyword search tools.

Furthermore, this keyword research tool cannot provide LSI keyword ideas. LSI keywords are words or phrases that are conceptually related to a target keyword. As a result, targeting LSI in your content can help your website rank higher in the SERPs.

In addition, KWFinder does not support crucial metrics like “Keyword Search Intent.” This shows whether the seed keyword is commercial or informational. By identifying keyword intent, you can create the right type of content from the beginning.

5) Keyword Grouping and Organization

Keyword research tools aren’t simply for putting keywords on the table. It must allow users to save or export the selected keywords.

We found its “Export” option useful, and it is available on all dashboards where you can see the keywords.

You can either export to a CSV file or save your selected keywords in the KWFinder Lists.

KWFinder Keyword Export and Add to List Option

It also has an import option, which is excellent for performing quick keyword research analysis on custom keywords.

KWFinder Keyword Import Option

KWFinder Pricing

KWFinder is a part of Mangools suite of SEO tools, which are listed below.

  • KWFinder for Keyword Research
  • SERPChecker for SERP Analysis
  • SERPWatcher for Rank Tracking
  • LinkMiner for Backlink Analysis
  • SiteProfiler for SEO metrics & Insights

You can’t just buy the KWFinder tool. To use KWFinder, you’ll need to have a Mangools account.

You can start using Mangools by creating a free Mangools account. In the free account, you get 5 lookups per 24 hours, 15 related, and 5 competitor keywords per lookup for free. You don’t need a credit card to get a free account.

However, if you’re serious about getting better results, we suggest using the premium plan. Mangools offers four pricing plans, which are mentioned below.

Mangools Pricing

  • Mangools Entry Plan: This plan costs $19.90/mo (if billed annually) and suits beginners who have started their blog or SEO journey.
  • Mangools Basic Plan: This plan costs $29.90/mo (if billed annually) and is suitable for small businesses, bloggers, and SEO enthusiasts.
  • Mangools Premium Plan: This plan costs $44.90/mo (if billed annually) and is suitable for entrepreneurs, full-time bloggers, and SEO experts.
  • Mangools Agency Plan: This plan costs $89.90/mo (if billed annually) and is suitable for digital marketers and agencies.

Start KWFinder Free

KWFinder Customer Reviews & Rating

Let’s look at customer reviews and ratings of Mangools on popular review sites.

Customer ratings of Mangools on Trustpilot

Mangools got a 4.9-star rating from about 120 users on Trustpilot. More than 93% of customers give Mangools a five-star rating.

Mangools Customer Rating on Trustpilot

Customer ratings of Mangools on G2

Mangools got a 4.6-star rating from 70+ users on G2. More than 80% of customers give Mangools a five-star rating.

Mangools Customer Rating on G2

Here are some customer reviews for KWFinder.

Mangools Customer Reviews

KWFinder is also a popular keyword tool in the SEO community. Here’s what others are saying about it.

Mangools SEO Expert Reviews

Top 3 Alternatives to KWFinder

Here are our top 3 picks that are great KWFinder alternatives.

1) Semrush Keyword Magic Tool

Semrush Keyword Magic Tool

The Semrush Keyword Magic Tool is useful for SEO professionals and digital marketers who want to enhance their keyword research strategy. This powerful tool allows users to discover a wide array of relevant keywords, helping them optimize content and improve search engine rankings.

The Keyword Magic Tool boasts an extensive database, providing access to over 25.8 billion keywords. It offers detailed insights into keyword volume, difficulty, competitive density, and SERP features.

When you search for a keyword phrase, you will get lots of keyword data, including:

  • All keyword ideas
  • Question-based keywords
  • Broad match keywords
  • Phrase match keywords
  • Exact match keywords
  • Related keywords

The best part about using Semrush’s Keyword Magic Tool is that it will suggest keywords semantically related to the initial search and organize all of the keyword suggestions by search topic.

Plus, it has a search intent feature to know whether the keyword is informational, commercial, navigational, or transactional. As a result, help you in creating high-quality content from the beginning.

While Semrush may seem expensive compared to KWFinder from Mangools, it’s important to note that it offers over 55+ SEO tools ranging from keyword research to site audits to competitor analysis. This makes it a cost-effective choice for digital marketers and SEO professionals.

Semrush pro plan start at $139.95/mo. You can save 17% when you pay annually. It also offers a free 7-day trial, or you can use Semrush to create a free account.

Start Semrush Free

2) SE Ranking Keyword Suggestion Tool

Keyword Research for WordPress Themes in SE Ranking

Keyword Suggestion Tool from SE Ranking is another keyword tool helps you find keywords to target in your SEO and PPC campaigns. The tool analyzes search data to provide all the necessary data and metrics, which means no more guesswork.

It has an extensive database of over 5.5 billion keywords. To get keyword ideas, simply enter a word or phrase related to your topic. The tool will generate a list of similar and related keywords, questions related to the search term that people ask, and low-search-volume (long-tail) keywords.

In addition, each suggested keyword comes with metrics like search volume, difficulty, search intent, search trends, and more. You’ll also see each keyword’s current organic search results, SERP features, and historical data.

Even more, it works seamlessly with other SE Ranking tools, such as Keyword Grouper, Competitor Research Tool, and Position Tracking Tool, to further enhance your research and analysis.

SE Ranking plan starts at $65/mo. You can save 20% when you pay annually. It also offers a free 14-day trial to test before upgrading.

Start SE Ranking 14-Day Free Trial

3) Keyword Revealer

Keyword Search for "WordPress Hosting" in Keyword Revealer

Keyword Revealer is a great alternative to KWFinder since it offers many of the same features at a lower cost.

Keyword Revealer offers everything you need for keyword research and is extremely easy to use. The tool can be used to discover long-tail and low-competition keywords and get keyword difficulty metrics and insights into the top-ranking pages for different keywords.

Keyword Revealer is also great for planning and strategizing because it includes a keyword brainstorming tool. This allows you to understand more about the context in which keywords are used and easily uncover new niches and ideas.

With a free plan available and the pro plan starting at $12.50 (billed annually), Keyword Revealer is an excellent budget-friendly option for all your SEO keyword research needs.

Start Keyword Revealer Free

Is KWFinder Right For You?

KWFinder is one of the best SEO tools for beginners. The interface, the accuracy, and the multiple keyword search options make it an outstanding piece of software.

But it’s not the best for everyone. A tool like Semrush can offer the same data and way more on top.

If you’re an agency, there are better alternatives. If you’re an experienced SEO, you’ll get more out of other tools.

However, this does not indicate that you should instantly avoid KWFinder.

So let’s break it down.

Beginner Bloggers

If you’re just starting your SEO journey, Mangools keyword finder is an excellent tool to consider.

KWFinder is designed for beginners. While it may lack some advanced metrics, its simplicity is intentional to appeal to entry-level marketers.

Budget Bloggers

If you’re bootstrapping, KWFinder offers a highly competitive pricing structure that you can’t ignore.

Monthly plans range from just $29 to $129, making it an affordable option for SEO tools.

Even their most expensive plan is significantly cheaper than the lowest-priced plans from competitors like Semrush or Ahrefs.

Opting for an annual subscription can save you hundreds of dollars, with discounts of up to 35%.

SEO Agency

If you run an agency or are an experienced webmaster, KWFinder might feel limiting, especially when you’re searching for comprehensive insights across search results. However, it’s still worth considering for its unique benefits.

KWFinder’s simple interface makes it accessible for users of all skill levels, which is a significant advantage. However, for in-depth competitor analysis and advanced keyword research, you will need to supplement it with tools like Semrush to validate the information.

This can disrupt your workflow, which is a drawback.

So, the bottom line is that you can give it a try if you’re an experienced marketer.

While it may not be the best SEO tool you’d want to use for advanced research, it can be helpful for odd data requests.

Final Thoughts On KWFinder Review

KWFinder stands out as a cheap keyword research tool for beginners. With its simple and clean interface, you can easily find long-tail keywords with low SEO difficulty.

Additionally, its seamless integration with other Mangools tools, like SERPChecker and LinkMiner, enhances its functionality, offering a holistic approach to SEO strategy development.

While it may not have the advanced functionality of some high-end competitors like Semrush, Ahrefs, etc., KWFinder’s affordability and ease of use make it a valuable tool for beginners to find easy-to-rank keywords across various niches.

Start KWFinder Free

That concludes our review of KWFinder. We hope you like it.

For more, check out these other helpful resources:

Lastly, follow us on Facebook and Twitter to stay updated on the latest WordPress and blogging-related articles.

Frequently Asked Questions

Can I Use KWFinder for Free?

Yes, you can use KWFinder for free by creating a free Mangools account. The free account gives you 5 lookups per 24 hours, 15 related, and 5 competitor keywords per lookup for free.

Is KWFinder Accurate?

Many reviews and studies suggest that KWFinder’s SEO difficulty score is one of the most accurate on the market.

Can I Purchase KWFinder Only?

No, you cannot purchase KWFinder as a standalone tool. KWFinder is part of a suite of SEO tools offered by Mangools. When you subscribe to Mangools, you get access to all their tools, including KWFinder, and their pricing plans start at just $19.90/mo.