10 Proven Ways to Improve Your Organic CTR [Tried & Tested]

Are you struggling to get more clicks from your organic search results? You’re not alone.

In today’s competitive digital landscape, standing out in search engine results is crucial yet often challenging. Improving your organic Click-Through Rate (CTR) is a key strategy to drive more organic traffic to your website without investing in paid advertising.

In this article, we delve into proven ways to improve your organic CTR. From crafting compelling titles to optimizing your meta descriptions, we’ll explore a number of strategies that have been tried and tested in the digital marketing world.

By the end of this article, you’ll be equipped with actionable insights to improve the visibility of your website and attract more clicks from your target audience.

What is Organic Click Through Rate (CTR)?

Organic Click-Through Rate (CTR) refers to the percentage of users who click on a link to your website from the search engine results pages (SERPs). It’s calculated by dividing the number of clicks your website gets from a search engine results page (SERP) by the number of times it appears (impressions) and then multiplying by 100 to get a percentage.

How to Calculate CTR

For example, if your website appears 100 times in search results (100 impressions) and five people click through to your website, your organic CTR would be 5%.

Why is Organic CTR Important?

Search engine algorithms use organic CTR to measure the performance of your website in search results. The pages with a higher click-through rate are more likely to rank higher in search results.

Many SEO professionals believe that increasing your CTR is the quickest way to boost your SEO rankings.

As a website owner, you can analyze which pages on your site generate the most clicks and then repeat those strategies on other pages.

You may also identify which pages are not getting any clicks and work to improve them so that they have a higher click-through rate.

What is a Good CTR for Organic Search?

There is no clear standard for determining what defines a “good” or “bad” organic CTR.

Your CTR is greatly influenced by the other pages and SERP elements (for example, featured snippets) that show in the search results.

However, you can compare your performance using benchmark data.

Backlinko analyzed over 4 million Google search results to determine organic CTR standards.

The study covers organic CTR data from 1,312,881 pages and 12,166,560 search queries from multiple Google Search Console accounts.

Here are the results for Google pages that appear on the first page:

A Chart Showing Google Organic CTR Breakdown by Position

The first organic result in Google’s SERP has a CTR of 27.6%.

Position two has a CTR of 15.8%.

And so on.

So, what is a good CTR?

Anything at or above these standards indicates that your page outperforms the average.

When examining your own performance, keep the average position in mind when determining if your CTR is “good” or “bad.”

How Do I Find the Organic Click Through Rate (CTR)?

The best way to find your organic CTR is to use Google Search Console.

Google Search Console is a free SEO tool from Google that lets you track your site performance in Google search results. It provides tools and reports that can help you monitor, maintain, and troubleshoot a site’s presence in Google Search.

Check out our step-by-step guide on how to add your website to Google Search Console.

Once add your site to GSC, simply click on the Performance tab. At the top, you’ll see your website’s Average CTR.

Website Performance in Google Search Console

To add the average click-through rate as a metric to your report, click on it. Next to it, you’ll have an average position box; click to choose it as well.

Select Average CTR and Average Position to Your GSC Performance Report

Now, scroll down to the detailed report section. Under the Queries tab, you’ll find keywords you rank for, along with their average clicks, impressions, CTR, and position.

GSC Queries Details for CTR and Position for Keywords

You can sort the results by position or CTR by clicking on any column.

Similarly, you may move to the Pages tab to get results for specific pages on your website rather than keywords.

10 Proven Ways to Improve Organic CTR

Now that you know what organic CTR is and how to find it, let’s dive into how you can improve yours.

1. Use Long-Tail Keywords

The first step to improving your organic CTR is to include long-tail keywords, especially in your headings and title tags. Long-tail keywords are more descriptive than short-tail keywords, and as a result, they better match your content to the search intent.

When users see a descriptive long-tail keyword that is related to what they’re looking for, they are encouraged to click on your URL because they are sure that your article will include the information they need.

How do you find long-tail keywords that are relevant to the user’s intent?

Using keyword research tools like Semrush will help.

Simply log in to Semrush and navigate to Keyword Magic Tool. Next, enter the keyword in the input field and click Search.

Keyword Magic Tool Option in Semrush

Next, you will see a list of relevant keywords to your search keyword with intent, volume, KD, CPC, etc.

Keyword Suggestion in Semrush

Now, you will select the keywords that are relevant to your post and include them in your new content.

2. Optimize Title Tags

The title tag of your page is likely to be the first thing a searcher sees when browsing the SERP. And it can have a major impact on how likely they are to click.

An Example of Page Title in Google SERPs

So, it must be relevant, catchy, and engaging to grab the user’s attention and convince them to click.

Here are some best practices to optimize your title tag:

  • Keep It Concise: Aim for a title length of about 50-60 characters. This is the ideal length to ensure your title displays fully in search engine results, avoiding any cut-offs.
  • Make It Descriptive and Relevant: Your title should accurately reflect the content of the page. Misleading titles can increase bounce rates and negatively impact your site’s credibility.
  • Include Target Keywords: Place your primary keyword towards the beginning of the title tag. Ensure it’s relevant to the content of the page and what your target audience is searching for. Plus, it’s an SEO best practice.
  • Reflect the Content: Make sure your title accurately reflects the content of the page. Misleading titles might result in high bounce rates, which are bad for SEO.
  • Avoid Keyword Stuffing: Avoid stuffing keywords into your title tag since this will be perceived as spammy by search engines and will turn off potential visitors.
  • Use Numbers and Dates: When relevant, include numbers and dates (like the current year) to make the title more specific and appealing.

3. Write an Optimize Meta Descriptions

When users are reviewing search results, meta descriptions can help them understand the content of your website.

It is not a Google ranking factor. So, improving your meta description will not get you to the top of the SERP.

However, it can help convince users to click through to your site.

It’s similar to the sub-heading of your page’s advertisement.

An Example of Meta Description on Google SERPs

Here are some best practices:

  • Hit the Right Length: Meta descriptions should be brief yet informative. Aim for about 155-160 characters to ensure your entire description is displayed in search results without being cut off.
  • Use Targeted Keywords: Add relevant keywords in your meta description. These should be the same keywords for which the page is optimized. Google often bolds sections of the meta description that closely match the user’s search query.
  • Match User Intent: Understand what your target audience is looking for and ensure your meta description addresses their needs or questions.
  • Include a Call-to-Action (CTA): Encourage users to take action with a clear CTA, such as “Learn more,” “Get started,” or “Read our guide.”

4. Use Descriptive URLs

Your page URL is one of the most important pieces of information shown on SERPs. As a result, you must optimize it in order to improve your organic CTR.

One way to do this is to make it as descriptive as possible.


Try to include your keyword naturally in your URL. This will reinforce the primary topic of your post, showing users that your content is relevant.

Another tip for optimizing your URL is to make it as short as possible. This makes it more attractive to the eye. As a result, more people are likely to click on it.

If you’re using WordPress, you may change your URL in the permalink settings.

5. Use Images in Posts

Using images in your posts is a normal tactic, but did you realize it may improve your organic CTR?

Images in your content are an effective method to increase engagement. They’re a must-have if you want your content to show up in the featured snippets and other SERP infoboxes.

Use Images to Show in Featured Snippets and Improve Your Organic CTR

Not only that, but it increases the chances of your URL being clicked when users search for images in the images section.

To make this work, you must follow image SEO best practices, such as properly naming your images and adding alt text.

6. Try to Appear in Rich Snippets or Answer Box

What could be better than being ranked first for a search query?

The answer box is Google’s attempt to provide more detailed answers to users’ search queries right on the search page.

Google Feature Snippet

According to studies, answer boxes have a whopping 32.3% CTR on average.

However, there is no straightforward way to rank as a rich snippet for a search term. The most popular method that has worked for most websites is to create high-quality content.

7. Improve Your Website’s Speed

The speed of a website is critical in determining the success of a CTR. If your website takes too long to load, visitors may become frustrated and leave before seeing what you have to offer.

In mobile, a little wait of 1 to 5 seconds can increase the bounce rate by 90%.

Optimize Site Speed to Improve Your Organic CTR

Site speed is also a key factor for page rank, and you must be very careful about making your website fast and reliable. You can use Google PageSpeed Insights to check your site speed.

Here are some suggestions for improving page load times.

Check our WordPress speed optimization guide with step-by-step instructions to optimize your WordPress website.

8. Use A/B Tests to Improve Your Click-Through Rate (CTR)

Your headline is the most crucial aspect of your content. It is what encourages readers to click on it, so make sure it is engaging enough to do so.

The headline that generates the most engagement wins and should be used.

A/B testing works best if you have a large audience on social media, as it gives the most accurate results.

You can’t do A/B testing if you have a small email list or a small social media following.

9. Optimize Your Favicon

Changing or adding a favicon to your website might boost CTR.

What exactly is it?

The favicon (also known as the “bookmark icon” or “website icon”) is the little image that displays next to your page when it is opened in a browser tab or added to a user’s bookmark list.

However, it shows in the SERP as well:

Pickup WP Favicon on SERP

If your site is missing a favicon, Google will display a placeholder image.

Since this is one of the first elements users see in the SERPs, having a well-designed favicon rather than a generic image could make your result more enticing and clickable.

10. Fix Keyword Cannibalization

Keyword Cannibalization is when you have many pages optimized for the same keywords; Google gets confused about which one to rank higher.

While this has the most impact on your SEO efforts, it also results in lower CTRs on several pages. As a result, users will only click on one of them to get the information they need.

The best way to spot cannibalization is to check your website for content that contains the same keywords and search intent.

Once you’ve identified the issues, you may fix them by merging the pages that are competing with one another. For example, if you have many pages with SEO guides, you can combine them into one ultimate guide.

Organic Click-Through Rate – Conclusion

In conclusion, improving your organic Click-Through Rate (CTR) is not just about enhancing visibility on search engine results pages, but it’s also a strategic approach to encouraging better user engagement and driving more traffic to your website. The ten proven methods we’ve discussed – from crafting compelling titles and meta descriptions to optimizing for rich snippets – are all about creating a more appealing and relevant user experience.

Remember, the key to a higher organic CTR lies in understanding and aligning with your audience’s needs and search intents. It’s about delivering what they are looking for in the most straightforward and engaging way. Each click is a user’s choice, reflecting their belief in the potential value of your content.

Therefore, your focus should always be on providing clear, concise, and relevant information that promises and delivers value.

We hope this article helped you find proven ways to improve your organic CTR.

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