7 Best Google Analytics Plugins for WordPress [2024]

Are you looking for the best Google Analytics plugins for your WordPress website?

The Google Analytics plugin allows you to see how many visitors come to your website, where they come from, and what they do on your site.

When starting a new blog or website, many beginners rely on their best guesses. You don’t have to do that when you can collect data and make informed decisions to build your business with these analytics tools.

In this article, we’ll give you an overview of the seven best WordPress Google Analytics plugins. Let’s go!

Why Do You Need a Google Analytics Plugin for Your WordPress Site?

Google Analytics provides detailed information about your site visitors, allowing you to make data-driven decisions that will help you grow your business.

You’ll be able to do the following using Google Analytics plugins:

The number of visitors who visit your website.
What are the sources of your traffic? Search engines, social media, advertising, and referral links are just a few examples.
What are your most visited pages?
When people visit your website, what do they do?

A good WordPress analytics solution provides all of this information in an easy-to-understand report.

It also allows you to make more informed decisions regarding your website, resulting in more traffic, visitors, and revenue.

Let’s take a look at some of the best Google Analytics plugins for WordPress.

Top 7 Google Analytics Plugins for WordPress

Now that we’ve discussed why using WordPress Google Analytics plugins might be helpful, let’s take a look at the best seven options for your website.

1. MonsterInsights

MonsterInsights - The Best Google Analytics Plugin for WordPress

MonsterInsights is, without a doubt, the best Google Analytics plugin for WordPress.

It provides a simple way to track the data on your WordPress website, thanks to its smooth integration and unique features.

Without changing a single line of code, MonsterInsights allows you to integrate Google Analytics into WordPress. Then, directly from your WordPress dashboard, you can view your sites’ Google Analytics reports.

Best of all, you won’t have to change your tracking code to access advanced Google Analytics tracking features.

Key Features:

Real-time user stats.
Get detailed information on your visitors’ country, gender, device, and other factors.
GA4 analytics integration.
Integrate with Google Ads to show ad campaign data in your dashboard.
Connect Google Analytics eCommerce tracking with WooCommerce, Easy Digital Downloads, or MemberPress to see essential data, including your conversion rate, transactions, and average order value.
Set up universal event tracking to get information from any device.
Get GDPR-compliant with the support of an EU Compliance add-on.
Works with popular WordPress themes.

Overall, it’s a highly powerful and effective Google Analytics plugin. It is used and recommended by many successful website owners. It’s also the simplest way to add Google Analytics to WordPress.

Pricing:

You can download the plugin’s free version from the official WordPress.org plugin repository. However, the Pro version starts from $99.50 per year for a single site license.

2. ExactMetrics

Another popular Google Analytics plugin for WordPress is ExactMetrics, formerly known as Google Analytics Dashboard for WP. It allows you to see your website statistics from inside your WordPress dashboard, similar to MonsterInsights.

You may keep track of statistics for each page, post, and product to see what is and isn’t popular.

Aside from real-time statistics and attractive reports, this Google Analytics plugin offers affiliate link tracking, demographics reporting, file tracking, event monitoring, etc.

Google Analytics 4 is now supported by the plugin! It also uses Google Optimize, which allows you to perform split tests and modify the speed and sample rate as needed.

ExactMetrics also integrates 1-click tracking with WPForms, WooCommerce, and MemberPress, among other major WordPress plugins and services.

Key Features:

Real-time user stats.
It shows sessions, organic searches, page visits, and bounce rate.
In-depth reports are available for each page and post, allowing you to examine on-page statistics and optimize your content.
Its integration with marketing tools and extensions.
Weekly summaries and email reports

Pricing:

A lite version is available on WordPress.org. The premium plans start at $99.50 per year and go up from there.

3. Analytify

Analytify is a freemium Google Analytics plugin that has had over 900,000+ downloads. It simplifies the use of Google Analytics.

Unlike other Google Analytics plugins, it does not require you to copy any code manually. It has a one-click authentication process and then installs Google Analytics tracking code to your website instantly.

You can monitor your site’s statistics and have limited access to general reporting features with the free version. It includes page views, a list of the top countries, social media analytics, top referrers, and more.

Real-time statistics, campaign statistics and tracking, and email notifications are all included in the pro version. WooCommerce and Easy Digital Downloads are also supported.

Key Features:

It allows you to examine analytics reports within your WordPress admin area, just like MonsterInsights.
Allows you to view individual posts and page statistics.
If you purchase the premium version, it supports a large number of addons.
WooCommerce and Easy Digital Downloads are supported.
Analytify generates automated reports on your site’s general statistics and delivers them to the email address you provide.

Pricing:

A lite version is available on WordPress.org. The premium plan starts at $59 a year for a single-site license.

4. WP Statistics

WP Statistics is a simple-to-install WordPress analytics plugin that displays metrics and basic graphs within your WordPress dashboard.

You can track visitor data such as IP address, referring site, browser, operating system, country, and city, as well as search engine redirection from Google, Yahoo, Bing, DuckDuckGo, and other search engines.

WP Statistics also works with WordPress roles, allowing you to control who can see and manage stats. WP Statistics may also send an email statistics summary with configurable content, and you can export your analytics data to XML, CSV, or TSV files.

The data is stored on your WordPress site, which is a drawback of this plugin. This may increase the size of your backup over time.

Key Features:

From your WordPress dashboard, you can see all of your metrics.
Tracks search engine redirects, such as Google, Bing, and Yandex.
It allows you to filter data as you like. You may sort it by location, browser version, keywords, IP addresses, and other parameters.
Send you an email with all of your WordPress website statistics to keep you informed.

Pricing:

WP Statistics is a free plugin.

5. Site Kit by Google

Site Kit is the Google WordPress plugin. It connects your website to six Google services: Search Console, Adsense, Analytics, PageSpeed Insights, Optimize, and Tag Manager.

Once you’ve granted Google access to your website, you’ll see a new “Site Kit” admin menu in the WordPress admin area, as well as a separate page for each module you’ve enabled.

Site Kit is a simple solution that inserts your tracking code and provides you with a fast one-page overview of your website’s visitors from the perspective of Google Analytics. To get all traffic data, go to the main Google Analytics page.

Site Kit may be valuable to you, even if it does not offer much functionality to your website, because its primary dashboard collects information from various Google services.

Key Features:

Centralized dashboard with all your website’s insights.
Official stats from multiple Google tools.
It may set up multiple Google tools quickly.
Easy-to-manage permissions.

Pricing:

You may get Google Site Kit for free from the WordPress plugin directory.

6. GA Google Analytics

GA Google Analytics is, without a doubt, the best Google Analytics plugin for WordPress. It offers both a free and a premium edition, each with its own set of features.

To begin, if you want a lightweight, simple, and quick plugin, you may install the free one with a few clicks and obtain an ID, after which you can put this Google Analytics tracking code to your site.

Display advertising, enhanced link attribution to know the details of the links visitors click, IP anonymization, Google optimization, and so on are some available features.

Second, you may obtain more features by upgrading to the pro version, including those included in the free version.

Unfortunately, this plugin does not allow you to view statistics in your WordPress mind area. To access the data, you must log in with your Google Analytics account.

Key Features:

All WordPress web pages have tracking code.
You may also add your custom markup.
It is possible to deactivate the tracking of admin-level users.
Make the IP addresses of the hits you provide to Google Analytics anonymous.

Pricing:

A lite version of GA Google Analytics is available on WordPress.org. The pro version starts at $15 for one site lifetime access.

7. Matomo

Matomo is a popular alternative to Google Analytics. One notable difference between Matomo and Google Analytics is that Matomo does not share data if you opt-out. If you have a website that supports privacy, this plugin could be a good option.

Matomo has all of the essential features of an analytical plugin. This WordPress website traffic plugin allows you to track your website visitors. It also functions similarly to Google Analytics, providing thorough information on traffic sources, keywords, geo-locations, and other metrics.

Key Features:

It provides real-time statistics for your website, which you can access in your WordPress dashboard.
Supports form analytics, heatmaps, session recording, and A/B testing.
It helps in making your website GDPR compliant.
Easily exclude certain roles, visitors, and pages from being tracked.

Pricing:

A free version of Matomo is available on WordPress.org. However, the pro version costs $39 per year.

Which is the Best Google Analytics Plugin for WordPress?

After evaluating all of the features of these popular Google Analytics plugins, we can conclude that MonsterInsights is the best Google Analytics plugin for WordPress.

MonsterInsights comes with many handy features, including the option to see Google Analytics data reports straight from your WordPress dashboard.

In the free version, you may easily add your tracking ID and get started right away.

We hope you found our post on the best Google Analytics plugins helpful!

For more, check out these other best WordPress plugins roundups:

Lastly, follow us on Facebook and Twitter to stay updated on the latest WordPress and blogging-related articles.

Murtaza Malek

Web Engineer, Evid Learner and Reader, Techentreprenuer, Tech Evangelist.

11 February 2022