11 February 2022
7 Best Google Analytics Plugins for WordPress (2026)
Google Analytics is one of those tools you really can’t ignore if you care about your website. Whether you’re running an online store, a business site, or just a personal blog, it helps you understand where your visitors come from and how they use your site.
That said, there’s a downside. Setting up Google Analytics for the first time can feel overwhelming, especially if you’re new and not comfortable with code.
We ran into this exact problem when we were building our first blog. Things only got easier once we found WordPress plugins that handled the entire Google Analytics setup for us—no coding required. Honestly, it was a game-changer.
In this article, we’ll walk you through the best Google Analytics plugins for WordPress. These tools make setup simple and come with handy extra features that take the stress out of tracking and understanding your website data.
What Is a Google Analytics WordPress Plugin?
A Google Analytics WordPress plugin is a simple tool that links your WordPress site to your Google Analytics account. It takes care of adding the tracking code for you, so you don’t have to touch any files or mess with theme settings.
Once it’s set up, your site starts tracking activity automatically. Page views, clicks, and other events are sent straight to Google Analytics without any extra work on your end.
With this data, you can see things like:
- How many people visit your site
- How many pages they view
- How long they stay engaged
- Your bounce rate
- Product revenue and transactions
- Where your traffic comes from
What really makes these plugins useful is convenience. They turn complex Google Analytics reports into easy-to-read insights right inside your WordPress dashboard. You get the numbers that matter most without ever leaving your site.
How We Test & Review WordPress Analytics Solutions
To find the best analytics plugins for WordPress, we didn’t just skim feature lists. We actually installed and tested a wide range of tools on our own test sites. We explored every key feature and matched our findings against what the developers promised. That way, we could see which plugins truly deliver and which ones fall short.
Here’s what we focused on when reviewing each analytics plugin:
- Easy of Use: We looked for plugins that are simple to set up and don’t require a steep learning curve. The dashboard should feel intuitive and make the data easy to understand at a glance.
- Traffic Tracking: A solid analytics tool should clearly show where your visitors are coming from. We tested how well each plugin tracks traffic from search engines, social media, direct visits, and referrals from other websites.
- Content-level Insights: Different websites have different needs. We checked whether each plugin can track specific content, such as custom post types, videos, media files, downloads, category pages, and more.
- Reports Features: Not everyone needs the same level of detail. We looked at how flexible and useful the reports are. Some sites only need basic traffic stats, while others benefit from deeper insights like user behavior, journeys, and segments.
- Plugin Integrations: Compatibility matters. We made sure each analytics plugin works smoothly with other popular WordPress plugins to avoid conflicts or errors.
- Privacy and Compliance: With privacy laws like GDPR in mind, we reviewed how each tool handles user consent, data anonymization, and privacy-related settings.
- Reputation and Support: We checked ratings, active installations, and user feedback on WordPress.org. We also paid attention to how developers respond to reviews and support requests.
- Pricing and Value: For paid analytics tools, we focused on value for money. We prioritized plugins that offer strong features without overcharging.
Top 7 Google Analytics Plugins for WordPress
Here are our top picks for the best Google Analytics tools:
1. MonsterInsights
MonsterInsights is, without a doubt, the best Google Analytics plugin for WordPress.
It provides a simple way to track the data on your WordPress website, thanks to its smooth integration and unique features.
Without changing a single line of code, MonsterInsights allows you to integrate Google Analytics into WordPress. Then, directly from your WordPress dashboard, you can view your sites’ Google Analytics reports.
Best of all, you won’t have to change your tracking code to access advanced Google Analytics tracking features.
Key Features:
- Real-time user stats.
- Get detailed information on your visitors’ country, gender, device, and other factors.
- GA4 analytics integration.
- Integrate with Google Ads to show ad campaign data in your dashboard.
- Connect Google Analytics eCommerce tracking with WooCommerce, Easy Digital Downloads, or MemberPress to see essential data, including your conversion rate, transactions, and average order value.
- Set up universal event tracking to get information from any device.
- Get GDPR-compliant with the support of an EU Compliance add-on.
- Works with popular WordPress themes.
Overall, it’s a highly powerful and effective Google Analytics plugin. It is used and recommended by many successful website owners. It’s also the simplest way to add Google Analytics to WordPress.
Pricing:
You can download the plugin’s free version from the official WordPress.org plugin repository. However, the Pro version starts from $99.50 per year for a single site license.
2. ExactMetrics
Another popular Google Analytics plugin for WordPress is ExactMetrics, formerly known as Google Analytics Dashboard for WP. It allows you to see your website statistics from inside your WordPress dashboard, similar to MonsterInsights.
You may keep track of statistics for each page, post, and product to see what is and isn’t popular.
Aside from real-time statistics and attractive reports, this Google Analytics plugin offers affiliate link tracking, demographics reporting, file tracking, event monitoring, etc.
Google Analytics 4 is now supported by the plugin! It also uses Google Optimize, which allows you to perform split tests and modify the speed and sample rate as needed.
ExactMetrics also integrates 1-click tracking with WPForms, WooCommerce, and MemberPress, among other major WordPress plugins and services.
Key Features:
- Real-time user stats.
- It shows sessions, organic searches, page visits, and bounce rate.
- In-depth reports are available for each page and post, allowing you to examine on-page statistics and optimize your content.
- Its integration with marketing tools and extensions.
- Weekly summaries and email reports
Pricing:
A lite version is available on WordPress.org. The premium plans start at $99.50 per year and go up from there.
3. Analytify
Analytify is a freemium Google Analytics plugin that has had over 900,000+ downloads. It simplifies the use of Google Analytics.
Unlike other Google Analytics plugins, it does not require you to copy any code manually. It has a one-click authentication process and then installs the Google Analytics tracking code to your website instantly.
You can monitor your site’s statistics and have limited access to general reporting features with the free version. It includes page views, a list of the top countries, social media analytics, top referrers, and more.
Real-time statistics, campaign statistics, and tracking, and email notifications are all included in the pro version. WooCommerce and Easy Digital Downloads are also supported.
Key Features:
- It allows you to examine analytics reports within your WordPress admin area, just like MonsterInsights.
- Allows you to view individual posts and page statistics.
- If you purchase the premium version, it supports a large number of addons.
- WooCommerce and Easy Digital Downloads are supported.
- Analytify generates automated reports on your site’s general statistics and delivers them to the email address you provide.
Pricing:
A lite version is available on WordPress.org. The premium plan starts at $59 a year for a single-site license.
4. WP Statistics
If you’re just getting started, a simpler analytics plugin can be a better fit. Especially if you don’t want to deal with setting up Google Analytics. In that case, WP Statistics is worth a look.
WP Statistics is a free plugin that tracks your website data without relying on Google Analytics. It’s also GDPR-friendly because it doesn’t use cookies. All your data stays with you and is stored directly on your own server.
The plugin comes with a clean, easy-to-use dashboard. You can quickly see which posts and pages perform best, where your visitors come from, what devices they use, and their locations. You even get real-time traffic updates, which is a nice bonus.
One thing to keep in mind before installing it: WP Statistics stores all analytics data on your server. Over time, this can take up a lot of space. It may also slow down your site and make your backups larger.
Key Features:
- From your WordPress dashboard, you can see all of your metrics.
- Tracks search engine redirects, such as Google, Bing, and Yandex.
- It allows you to filter data as you like. You may sort it by location, browser version, keywords, IP addresses, and other parameters.
- Send you an email with all of your WordPress website statistics to keep you informed.
Pricing:
A free version is available on WordPress.org. The premium version costs $119/year for a single-site license.
5. Site Kit by Google
Site Kit is the Google WordPress plugin. It connects your website to six Google services: Search Console, AdSense, Analytics, PageSpeed Insights, Optimize, and Tag Manager.
Once you’ve granted Google access to your website, you’ll see a new “Site Kit” admin menu in the WordPress admin area, as well as a separate page for each module you’ve enabled.
Site Kit is a simple solution that inserts your tracking code and provides you with a fast one-page overview of your website’s visitors from the perspective of Google Analytics. To get all traffic data, go to the main Google Analytics page.
Site Kit may be valuable to you, even if it does not offer much functionality to your website, because its primary dashboard collects information from various Google services.
Key Features:
- Centralized dashboard with all your website’s insights.
- Official stats from multiple Google tools.
- It may set up multiple Google tools quickly.
- Easy-to-manage permissions.
Pricing:
You may get Google Site Kit for free from the WordPress plugin directory.
6. GA Google Analytics
GA Google Analytics is, without a doubt, the best Google Analytics plugin for WordPress. It offers both a free and a premium edition, each with its own set of features.
To begin, if you want a lightweight, simple, and quick plugin, you may install the free one with a few clicks and obtain an ID, after which you can put this Google Analytics tracking code to your site.
Display advertising, enhanced link attribution to know the details of the links visitors click, IP anonymization, Google optimization, and so on are some available features.
Second, you may obtain more features by upgrading to the pro version, including those included in the free version.
Unfortunately, this plugin does not allow you to view statistics in your WordPress mind area. To access the data, you must log in with your Google Analytics account.
Key Features:
- All WordPress web pages have tracking code.
- You may also add your custom markup.
- It is possible to deactivate the tracking of admin-level users.
- Make the IP addresses of the hits you provide to Google Analytics anonymous.
Pricing:
A lite version of GA Google Analytics is available on WordPress.org. The pro version starts at $20/year or $40 for lifetime access.
7. Matomo
Matomo is a popular alternative to Google Analytics. One notable difference between Matomo and Google Analytics is that Matomo does not share data if you opt-out. If you have a website that supports privacy, this plugin could be a good option.
Matomo has all of the essential features of an analytical plugin. This WordPress website traffic plugin allows you to track your website visitors. It also functions similarly to Google Analytics, providing thorough information on traffic sources, keywords, geo-locations, and other metrics.
Key Features:
- It provides real-time statistics for your website, which you can access in your WordPress dashboard.
- Supports form analytics, heatmaps, session recording, and A/B testing.
- It helps in making your website GDPR compliant.
- Easily exclude certain roles, visitors, and pages from being tracked.
Pricing:
A free version of Matomo is available on WordPress.org. However, the pro version costs $39 per year.
Which is the Best Google Analytics Plugin for WordPress?
After evaluating all of the features of these popular Google Analytics plugins, we can conclude that MonsterInsights is the best Google Analytics plugin for WordPress.
MonsterInsights comes with many handy features, including the option to see Google Analytics data reports straight from your WordPress dashboard.
In the free version, you may easily add your tracking ID and get started right away.
We hope you found our post on the best Google Analytics plugins helpful!
For more, check out these other best WordPress plugins roundups:
- Best WordPress SEO Plugins
- Best WordPress Lead Generation Plugins
- Best WordPress Popup Plugins
- Best WordPress Security Plugins
- Best WordPress Redirect Plugins
Lastly, follow us on Facebook and X (formerly Twitter) to stay updated on the latest WordPress and blogging-related articles.
Frequently Asked Questions
What is the best free Google Analytics plugin for WordPress?In our opinion, the best free Google Analytics plugin for WordPress is MonsterInsights. Its advanced features will help you make data-driven decisions for your website.
In our opinion, the best free Google Analytics plugin for WordPress is MonsterInsights. Its advanced features will help you make data-driven decisions for your website.
Is Google Analytics free?Yes—Google Analytics is free, and anyone can use it.
All you need is a Google account to get started. Once you sign up, you can connect your website right away. You’ll just need to be the domain owner or have admin access to the site to complete the setup.
Yes—Google Analytics is free, and anyone can use it.
All you need is a Google account to get started. Once you sign up, you can connect your website right away. You’ll just need to be the domain owner or have admin access to the site to complete the setup.
Does WordPress have built-in analytics?No—WordPress doesn’t come with built-in website analytics. If you want to track your site’s performance, you’ll need to connect it to a third-party service like Google Analytics. You can do this either by installing a plugin or by manually adding a tracking code to your site.
No—WordPress doesn’t come with built-in website analytics. If you want to track your site’s performance, you’ll need to connect it to a third-party service like Google Analytics. You can do this either by installing a plugin or by manually adding a tracking code to your site.
Will analytics plugins slow down my website?Most well-built analytics plugins won’t noticeably slow down your site. Tools like MonsterInsights and Site Kit are designed to be lightweight and load data efficiently, so performance usually isn’t an issue.
That said, keep in mind that privacy-focused plugins that store data on your own server can use more resources, especially if your site gets a lot of traffic.
Most well-built analytics plugins won’t noticeably slow down your site. Tools like MonsterInsights and Site Kit are designed to be lightweight and load data efficiently, so performance usually isn’t an issue.
That said, keep in mind that privacy-focused plugins that store data on your own server can use more resources, especially if your site gets a lot of traffic.
Which Google Analytics plugin is easiest for beginners?MonsterInsights is the easiest Google Analytics plugin for beginners. It only takes a few clicks to connect your account, and once it’s set up, everything just works. Your key stats show up in clear, easy-to-read reports right inside your WordPress dashboard. Best of all, you don’t have to deal with Google Analytics confusing interface at all.
MonsterInsights is the easiest Google Analytics plugin for beginners. It only takes a few clicks to connect your account, and once it’s set up, everything just works. Your key stats show up in clear, easy-to-read reports right inside your WordPress dashboard. Best of all, you don’t have to deal with Google Analytics confusing interface at all.
