21 June 2022
Are you want to add FAQ schema in WordPress?
Adding FAQ schema can help boost your SEO ranking and organic click-through rate by making your frequently asked questions appear directly in Google’s search results.
In this post, we’ll show you how to add FAQ schema in WordPress and improve your rankings.
FAQ schema markup, also known as structured data, is the code that tells Google that your content is in questions and answers format.
In other words, it instructs Google to display a rich snippet with a list of questions and answers for your content. This is extremely handy for people who are looking for information and want quick answers to their questions.
It also helps search engines understand your content. Best of all, FAQ schema markup helps the Google Assistant to guide users through their questions and answers on Google Home and smart displays.
An FAQ rich snippets are the rich results that Google shows with questions and answers when FAQ schema is added to your content. They provide additional information and answer users’ questions directly from the search results, resulting in increased organic traffic to your site.
Furthermore, FAQ rich snippets improve CTR, which means more visitors and conversions.
Here is an example of how a FAQ rich snippets may look:
It will display a collapsible list in Google search results. When you click on a question, the answer appears in a drop-down window.
Before you add FAQ schema to your pages and posts, you should be familiar with Google’s content guidelines.
You should only use the FAQ schema if your page contains a list of questions and answers. If your page has only one question, then you can use the QA schema instead.
You should not use the FAQ schema for advertising or questions and answers that are violent, obscene, hateful, harmful, or unlawful.
If the same question and answer occur on your page multiple times, only add the FAQ schema once.
Finally, ensure that each question contains the complete text of the question and each answer contains the entire text of the answer.
With that said, let’s have a look at how to add FAQ schema to WordPress.
The simplest way to add FAQ schema in WordPress is to use a plugin. However, you may also do it without a plugin.
First, you need to do is install and activate the All in One SEO plugin.
Note: a free version of All in One SEO is available. However, you must have the premium version to add FAQ schema to WordPress.
When you activate the plugin, it will launch a setup wizard. To set it up, simply follow the on-screen instructions.
Once you’ve completed the setup, your WordPress dashboard will have a new All in One SEO menu item.
After installing and activating All in One SEO, go to the page or post where you want to add the FAQ schema.
Next, scroll to the bottom of the content editor to find AIOSEO Settings. Schema settings are enabled by default, and you can customize them by clicking the Schema tab.
Next, you must select Web Page for Schema Type and FAQ Page for Web Page Type.
Following that, you can start filling up the Question and Answer fields for your first FAQ question. To add more questions, click the Add New button.
When you’re finished, don’t forget to save the changes.
Note: These FAQs are only visible in the schema markup. They will be accessible to Google but not to your website’s visitors. If you want your visitors to see the FAQs, you should include them in the page’s content as well.
Like All in One SEO (AIOSEO), the Structured Content (JSON-LD) plugin allows you to add FAQ schema to any page or post.
This plugin is free; however, it lacks all the other SEO features found in All in One SEO.
First, you must install and activate the Structured Content (JSON-LD) plugin.
After installing and activating Structured Content, go to the page or post where you want to add the FAQ schema. If you are using WordPress block editor, you’ll see a new FAQ content block.
When you add the FAQ content block, a short form will appear for your question and answer. You can click the Add One button for more questions.
If you’re using the old classic WordPress editor, you’ll see a new button in the menu bar. To add the FAQ schema markup, simply click that.
When you click on this button, a form will popup. Here you can enter your FAQs. To add more questions and answers, click the Add One button.
In addition to adding schema markup for Google, this plugin will display your FAQs to your users.
By default, the question appears as a heading tag, and the answer appears as regular paragraph text.
If you don’t want these FAQs to appear on the front end, toggle them off by clicking the eye icon next to each question. This lets you hide the FAQ section from users while including the backend schema code for search engines.
If you just want to add FAQ schema to WordPress without a plugin, you can do so using our manual code method.
First, you must create the FAQ schema code. You can do this by utilizing the FAQPage JSON-LD Schema Generator.
Start by adding your first questions and answers on the tool’s left side. You can add as many questions as you want by clicking Add Another FAQ.
As you type, the schema markup on the right will update.
The next step is to paste the code you just created into WordPress. Simply click Copy FAQ Schema to copy the code.
Now, go to the page or post where you wish to insert the FAQ schema.
If you’re using the Classic Editor, switch to text mode and paste the schema markup at the bottom of your post.
If you’re using the Block Editor, then select Custom HTML block and paste the FAQ schema markup inside.
Once finished, click the Update/Publish button to save your changes.
Because your FAQ schema code is special to Google, you can’t tell if it’s working simply by looking at your page.
You can use Google’s Rich Results Test page to see if your FAQ schema markup is valid. Simply enter the URL of the FAQ schema page and click the Test URL button.
Google will examine your page for all types of schema markup, not only FAQ schema. You may see multiple results if your page has different schema types.
When the text is finished, expand the results under the FAQ heading.
You should now be able to see the actual question and answer pairs you added to your FAQ section. If they are accurate, you’re all set.
However, If they aren’t correct, go back and double-check that your FAQ schema is set up correctly.
We hope this post has helped you learn how to add FAQ schema in WordPress. Adding FAQ schema markup to your content will help you increase your rankings and outperform your competition in no time.
Additionally, getting featured in the rich results will enhance your visibility on Google, increasing your CTR and conversions.
For your next steps, we have helpful resources that you’ll want to bookmark and read: