Divi Theme Review – Best Multipurpose WordPress Theme

Are you thinking about using the Divi theme for your WordPress site? Our in-depth Divi theme review will help you decide whether or not this multipurpose theme is right for you.

Divi is the most popular WordPress theme on the market. It was developed by Elegant Themes and is a popular option for many WordPress site owners to manage the look and feel of their websites.

But is Divi the best option for creating WordPress landing pages that convert well? In this Divi theme review, we’ll explore its top features to see whether it’s the right choice for your website.

About Divi Theme

Divi WordPress Theme and Visual Page Builder

Divi theme is created by Elegant Themes, one of the top WordPress theme providers in the world.

Divi is a part of Elegant Themes’ theme club membership, which grants you access to two themes (Divi and Extra) and two plugins (Bloom and Monarch) for the cost of only one theme. Additionally, you will get hundreds of Divi templates that let you quickly create any type of website without having to start from scratch.

Divi WordPress Theme Review: Best Features

To start our Divi WordPress theme review, let’s look at how Divi works and some of its essential features.

Drag and Drop Divi Builder

Divi has a drag-and-drop builder that is included right into the theme. You may build pages visually, like with other WordPress page builders such as Beaver Builder and Elementor.

The only major difference between Divi and other themes is that the visual builder is built right into the theme. However, if you want, you may get the Divi builder as a standalone WordPress plugin.

If you’re unfamiliar with page builders, they allow you to create customized WordPress pages without coding. This means you have full control over the visual interface.

Divi Builder

You can control the layout of your page with rows, columns, spacing, and other elements with the drag-and-drop editor. Additionally, you can add new content to your page by including various modules.

For example, Divi has modules for buttons, images, contact forms, pricing tables, and more.

Every module, row, and column has its own settings for controlling its content, design, and style.

Divi Module Settings

Divi Theme Builder

The Divi Theme Builder uses the same Divi Builder interface as shown above. The main difference is that it allows you to use the Divi Builder on your theme templates. For instance, you can use it to create your theme’s header or the blog post template that all of your blog posts will use.

Divi Theme Builder

This allows you to completely design your site using the Divi Builder visual interface, which is a really powerful feature.

Ready to Use Layouts

While the Divi Builder allows you to create 100% custom designs from scratch, you don’t have to because Divi has a large template collection. These are pre-designed layouts that you may import and then completely customize with the Divi Builder.

Divi currently offers approximately 2,039 pre-made layouts grouped into 278 layout packs. A “layout pack” is a collection of the same theme templates.

Divi Layouts

Furthermore, you can also save your designs as templates or individual modules to reuse later. This helps you save a lot of time from having to recreate the same design multiple times.

Divi Theme Customizer Options

Divi uses the core WordPress Customizer to edit the style and layout of your theme. This is useful since it allows you to preview any changes you make in real-time. This functions exactly like every other WordPress theme. For example, if you want to edit the header, you can open the Customizer and make changes.

Divi WordPress Theme Customizer Settings

This is excellent if you only want to use the Divi theme. If you plan to use the builder, you may manage all of these settings in the theme page builder, so you could never need to enter this panel.

Divi Theme Options

Divi comes with its own set of custom theme options. This is where you may customize your logo, navigation settings, and so much more. These options can be available in the WordPress Dashboard menu under Divi » Theme Options.

Divi Theme Options

For example, you can add code snippets to your theme, such as your Google Analytics tracking code. Or, you can upload your own logo file, which will appear in the header of every page of your website.

Divi Plugin Compatibility

Do you want to start an eCommerce website? Divi also supports WooCommerce, one of the best eCommerce plugins available.

Divi WooCommerce Support

With a Divi online store layout and the WooCommerce plugin, you can rapidly create the online store of your dreams. Your online store will look fantastic on all devices, and you can continue to use your Divi theme to build different sections of your website. Their online store layouts include all the pages you’ll need to sell your products, such as a cart page and checkout page.

Divi shop page templates are also pre-built with shop modules, allowing you to simply organize your products into categories such as featured, on sale, and more.

Additionally, Divi supports RTL and is available in 32 different languages. Translations cover both the backend and front end of your website. Further, it works with WPML, allowing you to create multilingual websites using the same outstanding theme.

Divi Leads

Divi Leads is a very effective tool that you can use to compare various designs or pieces of content to analyze which one performs better. This is a marketing approach known as split testing or A/B testing.

Divi Split Testing

The test results are recorded and shown in a graph for easy viewing. You can examine and compare the data to figure out the best-performing design.


Divi’s Theme Builder makes it simple to export and import templates from one Divi site to another. This is great for web developers and designers who want to build full website packs that work similarly to child themes.

Divi Portability Feature

How Much Does Divi Cost?

Divi has two pricing options: yearly access and lifetime access. You can pay $89 per year for their most popular plan or $249 once for lifetime access and updates. Both plans include access to all themes (Divi and Extra) and plugins (Bloom and Monarch), theme updates, premium support, unlimited website usage, and a risk-free guarantee.

Divi Pricing

Divi Theme Support

When you buy Divi, you have full access to rich documentation, support forums, and their excellent support team.

Elegant Themes has a well-trained team of professionals that are always available to answer your theme-related queries.

Furthermore, Elegant Themes runs a great blog that offers tutorials and tips with easy-to-follow steps and screenshots to help you learn how to perform anything and everything with Divi.

Their support license also allows you to install Divi on multiple sites. You may even use it to create websites for clients.

Technical support is only available via ticket-based emails.

Divi WordPress Theme Pros and Cons

Now that you know what Divi theme does and how it works, let’s review some of its pros and cons.


  • All in one multipurpose WordPress theme
  • High-quality editable templates
  • The powerful drag-and-drop page builder
  • Full WooCommerce support
  • Theme builder capabilities
  • Use on an unlimited number of websites (no limitations)
  • Good support and documentation


  • Longer pages usually take longer to process
  • No popup builder
  • The inline editing option can be better

Divi Theme Review Final Thought: Is Divi Worth It?

Divi is a robust WordPress theme that you can use to build any type of website.

Divi’s strongest point in comparison to other themes is its design flexibility. With the visual, drag-and-drop Divi Builder, you can create 100% custom designs without using any custom code. This is not like most other themes.

The Divi Builder is now much more powerful with the theme-building tools in Divi 4.0 since you can design your theme’s header, footer, and templates for your blog posts, pages, and other content in addition to posts and pages.

The really handy feature is the ability to make various templates and “conditionally” apply them to various areas of your website.

While this requires more work than a “plug-and-play” theme, it also allows you more flexibility. Alternatively, you can import one of the countless templates if you don’t want to design everything from scratch.

Overall, this makes Divi a great pick for anyone who wants the option to create customized designs without having to know any code.

However, while Divi provides a lot of flexibility, it isn’t your only option here. You can also use page builders like Beaver Builder or Elementor Pro, both of which are excellent options for creating WordPress themes.

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Frequently Asked Questions

Is Divi Theme Free?

No, Divi is a premium WordPress theme that comes in two pricing options yearly or lifetime.

Is Divi Better Than Elementor?

Both page builder plugins are excellent for creating websites. Divi is less expensive than Elementor, but it has a high learning curve and will take a long time to master. Elementor is simple to use, and even beginners may get started with it.

Can I Use Only Divi Builder Without the Theme?

Yes! The Divi Builder is also available as a plugin, which allows you to use the visual drag-and-drop page builder with any WordPress theme.

Is Divi Theme Food for SEO?

Yes, the Divi theme has all of the essential SEO elements that a WordPress theme should have.

Is Divi Theme Slow?

Divi isn’t the fastest WordPress theme available, but it’s also not the slowest. You can surely make a Divi website load fast enough if you follow the best practices for WordPress performance.